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by Sara Williams
The Financial Times Guide to Business Start Up, 2019-2020, 31st Edition
Cover
Title page
Contents
Acknowledgements
Web site
About the author
30 tips for success
1 You and your ideas
2 Less than 100 per cent
3 Who will buy?
4 Are you sure?
5 Timing the jump
6 The business plan
7 Getting ready to start
8 Off the peg
9 Franchises
10 Beating the pirates
11 Names and brands
12 Getting the message across
13 Getting new customers
14 Building customer relationships
15 How to set a price
16 Choosing your workplace
17 Professional back-up
18 Getting the right staff
19 Your rights and duties as an employer
20 Your business and the environment
21 Insurance
22 Forecasting
23 Raising the money
24 Staying afloat
25 Moving ahead
26 Not waving but drowning
27 Keeping the record straight
28 Tax
29 VAT
30 Pensions and retirement
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