Sara Williams is a financial journalist and investment analyst. Until 2014, she was also the executive chair of Bonhill Group plc an Aim-listed media company that she founded some 20 years previously.

She has written for a range of national newspapers and financial web sites and magazines, such as Which?, Daily Mail, The Times, What Investment, SmallBusiness.co.uk, GrowthBusiness.co.uk. As an investment analyst, she worked as a stockbroker and investment banker, including a spell at Kleinwort Benson. She holds the appropriate certificates to act as an investment manager and adviser.

During her entrepreneurial career, she has founded a business, taken it public, raised money from a variety of sources, launched new products and brands, built databases and acquired other companies.