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by Doc Searls
The Intention Economy: When Customers Take Charge
Cover Page
Title Page
Copyright
Contents
Prologue: Paying Attention to Intention
Introduction Free Markets Require Free Customers
1 The Promised Market
Part I Customer Captivity
2 The Advertising Bubble
3 Your Choice of Captor
4 Lopsided Law
5 Asymmetrical Relations
6 Dysloyalty
7 Big Data
8 Complications
Part II The Networked Marketplace
9 Net Pains
10 The Live Web
11 Agency
12 Free and Open
13 Bits Mean Business
14 Vertical and Horizontal
15 The Comity of the Commons
Part III The Liberated Customer
16 Personal Freedom
17 VRM
18 Development
19 The Four-Party System
20 The Law in Our Own Hands
21 Small Data
22 APIs
23 EmanciPaytion
24 VRM + CRM
Part IV The Liberated Vendor
25 The Dance
26 Commons Cause
27 What to Do
Epilogue Almost There
Notes
Bibliography
Acknowledgments
About the Authors
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