ABOUT THE AUTHOR

Doc Searls wrote The Intention Economy while evangelizing the development of VRM (vendor relationship management) tools and services. This work began in 2006 when he launched ProjectVRM at the Berkman Center for Internet & Society at Harvard University during his fellowship there. Today there are dozens of VRM development projects under way.

When his work on VRM began, Doc had already been covering free software and open source development as senior editor of Linux Journal. For that and related work, he won the Google-O’Reilly Open Source Award for Best Communicator in 2005. For his work on VRM, Searls was named a “2010 Influential Leader” by CRM Magazine. In The World is Flat, Thomas L. Friedman calls Searls “one of the most respected technology writers in America.”

In 1999 Doc and three collaborators launched The Cluetrain Manifesto, an iconoclastic Web site that the Wall Street Journal called “the future of business.” Doc and his collaborators then wrote a book by the same title, which became a business bestseller in 2000. According to Google Books, Cluetrain has been cited by more than five thousand other books.

Doc is also one of the Web’s longest-serving and widely sourced bloggers. J. D. Lasica, author of Darknet: Hollywood’s War Against the Digital Generation, calls Doc “one of the deep thinkers in the blog movement.”

Since 2006 Doc has also been a fellow at the Center for Information Technology & Society at the University of California, Santa Barbara, where his work focuses on the intersection of Internet and infrastructure.

Through his consulting practice, The Searls Group, Doc has worked with Hitachi, Sun, Apple, Nortel, Borland, BT, Motorola, Acxiom, and other leading companies, in addition to dozens of start-ups. The Searls Group grew out of Doc’s work with Hodskins Simone & Searls, which he cofounded in North Carolina and which later became one of Silicon Valley’s top advertising agencies.

Doc is also an avid photographer with more than forty thousand photos published online, most shot through the windows of commercial airplanes. More than two hundred of those photos now illustrate articles in Wikipedia. His photos have also appeared in many books, magazines, and other media. NBC used his ice crystal photos as a primary graphical element in its TV coverage of the 2010 Winter Olympics in Vancouver.

Doc and his family divide their time between their home in Santa Barbara and his work in Cambridge, Massachusetts, and elsewhere.

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