103 Priming
Activating specific concepts in memory to influence subsequent thoughts and behaviors.
• Priming is the intentional activation of specific memories in an audience for the purposes of influence.
• When we perceive the outside world, associated memories are automatically activated. Once activated, these memories can influence subsequent thoughts, emotions, and behaviors.
• Priming will not induce people to act against their values, but it can increase the probability of people of engaging in behaviors consistent with their values.
• Consider priming in all aspects of design. First impressions and antecedent events are opportunities to influence subsequent reactions and behaviors.
See Also Expectation Effects • Framing • Nudge Red Effects • Serial-Position Effects
