Contents

001 3D Projection

002 80/20 Rule

003 Abbe

004 Accessibility

005 Aesthetic-Usability Effect

006 Affordance

007 Alignment

008 Anthropomorphism

009 Apparent Motion

010 Archetypes

011 Area Alignment

012 Attractiveness Bias

013 Baby-Face Bias

014 Back-of-the-Dresser

015 Biophilia Effect

016 Black Effects

017 Blue Effects

018 Cathedral Effect

019 Chunking

020 Classical Conditioning

021 Closure

022 Cognitive Dissonance

023 Common Fate

024 Comparison

025 Confirmation

026 Confirmation Bias

027 Consistency

028 Constancy

029 Constraint

030 Contour Bias

031 Control

032 Convergence

033 Cost-Benefit

034 Crowd Intelligence

035 Defensible Space

036 Depth of Processing

037 Design by Committee

038 Desire Line

039 Development Cycle

040 Dunning-Kruger Effect

041 Entry Point

042 Errors

043 Expectation Effects

044 Face-ism Ratio

045 Factor of Safety

046 Feature Creep

047 Feedback Loop

048 Fibonacci Sequence

049 Figure-Ground

050 Fitts’ Law

051 Five Hat Racks

052 Flexibility Trade-Offs

053 Flow

054 Forgiveness

055 Form Follows Function

056 Framing

057 Freeze-Flight-Fight-Forfeit

058 Gamification

059 Garbage In-Garbage Out

060 Gloss Bias

061 Golden Ratio

062 Good Continuation

063 Green Effects

064 Gutenberg Diagram

065 Hanlon’s Razor

066 Hick’s Law

067 Hierarchy

068 Hierarchy of Needs

069 Highlighting

070 Horror Vacui

071 Hunter-Nurturer Bias

072 Iconic Representation

073 IKEA Effect

074 Inattentional Blindness

075 Interference Effects

076 Inverted Pyramid

077 Iteration

078 KISS

079 Law of Prägnanz

080 Layering

081 Left-Digit Effect

082 Legibility

083 Life Cycle

084 MAFA Effect

085 Magic Triangle

086 Mapping

087 MAYA

088 Mental Model

089 Mere-Exposure Effect

090 Mimicry

091 Mnemonic Device

092 Modularity

093 Normal Distribution

094 Not Invented Here

095 Nudge

096 Ockham’s Razor

097 Operant Conditioning

098 Orientation Sensitivity

099 Performance Load

100 Performance vs. Preference

101 Phonetic Symbolism

102 Picture Superiority Effect

103 Priming

104 Progressive Disclosure

105 Propositional Density

106 Prospect-Refuge

107 Prototyping

108 Proximity

109 Readability

110 Reciprocity

111 Recognition Over Recall

112 Red Effects

113 Redundancy

114 Root Cause

115 Rosetta Stone

116 Rule of Thirds

117 Saint-Venant’s Principle

118 Satisficing

119 Savanna Preference

120 Scaling Fallacy

121 Scarcity

122 Selection Bias

123 Self-Similarity

124 Serial Position Effects

125 Shaping

126 Signal-to-Noise Ratio

127 Similarity

128 Social Trap

129 Stickiness

130 Storytelling

131 Structural Forms

132 Sunk Cost Effect

133 Supernormal Stimulus

134 Symmetry

135 Threat Detection

136 Top-Down Lighting Bias

137 Uncanny Valley

138 Uncertainty Principle

139 Uniform Connectedness

140 Veblen Effect

141 Visibility

142 Visuospatial Resonance

143 von Restorff Effect

144 Wabi-Sabi

145 Waist-to-Hip Ratio

146 Wayfinding

147 Weakest Link

148 White Effects

149 Yellow Effects

150 Zeigarnik Effect