Learn more with practical advice from our experts
by Dionne Kasian-Lew
The Social Executive: How to Master Social Media and Why its Good for Business
- About the author
- Acknowledgements
- Introduction
- Part I: Why is social media important?
- Part II: How do I use it?
- 7 Why you must own your digital and social media assets
- 8 Set the bar: social media benchmarks
- 9 Twitter: the global brain index
- The backstory
- Remember the library
- A Twitter case study: bringing ideas to life
- Twitter for professional development
- Social issues
- Learning by doing: Twitter 101
- The anatomy of Twitter
- The anatomy of a tweet
- Retweeting
- Replying
- Building your Twitter influence
- Building lists
- Weekly hygiene
- Checklist
- Twitter bootcamp
- Chapter summary
- 10 Lock in LinkedIn: a new, global business lunch
- 11 SlideShare: it’s a pump class for PowerPoint
- 12 Google Plus: your social rolodex
- 13 Facebook: your new lounge
- 14 Executive Ecosystem: curate, automate, bring it together
- Conclusion
- #SOMETHINGMORE
- Index
- So, what's next?
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- End User License Agreement
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