About the author
Author’s acknowledgements
Introduction
PART ONE Stuck on Yes
1 Meet the Gopher
2 Bury the Gopher
PART TWO YES or NO?
3 The meaning of NO
4 When to say ‘YES’ and when to say ‘NO’
5 How to say ‘YES’
PART THREE Choosing NO
6 The psychology of NO
7 Say ‘NO’ for now
8 The Yes/No Compass
9 How to say ‘NO’
CLOSING THOUGHTS Super-NO
APPENDIX Saying ‘NO’ to …
Colleagues and customers
Deals and decisions
Friends and family
Treats and temptations
Irrational thinking
WHO ELSE NEEDS THE YES/NO BOOK ?
Also by Mike Clayton
Mike can say ‘YES’ to your organisation
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