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by Jeff Havens
Us vs. Them: Redefining the Multi-Generational Workplace to Inspire Your Employees to Love Your Company, Drive Innovation, and Embrace Change
About This eBook
Title Page
Copyright Page
Praise for Us vs. Them
Dedication Page
Contents
Acknowledgments
About the Author
Introduction: Why This Book Needed to Be Written
Part One: Simplifying the Picture
1. Destroying the Four-Generation Myth
Generational Differences Throughout the Ages
How Marketing Created the “Multigenerational Workforce”
So How Does This Relate to the Generational Question?
The Four (Totally Invented) Generations in Today’s Workplace
The Two Major Problems with the Four-Generation Model
2. The Two-Generation Model
And...Your Point?
Generation Us and Generation Them
Us vs. Them, the Professional Version
How the Us/Them Dynamic Operates
3. Consolidating Generational Arguments (or, Let the Stereotypes Begin!)
Two Visions of the Future
Part Two: Solving the Problem
4. On the Nature of Loyalty and Its Effect on Work Ethic
The Importance of Loyalty
Are Today’s Younger Workers Really Less Loyal Than Previous Generations?
How Is This Possible?
What Is Dunbar’s Number, and Why Should I Care?
The Rise of the Internet and Its Effect on the Desire for Loyalty
The Search for Connection Goes Global
So if All This Is True, Why Do Young People Seem Less Loyal?
Loyalty Is a Two-Way Street
What We Used to Hear About Work, and What We’re Hearing Now
What Does This All Mean?
So What Can You Do?
5. On The Pace of Career Advancement (In Any Career)
A Secret About Every Old Person You Work With
Experience, Experience, Experience
The 10,000-Hour Rule (Which Is a Lie but Gets the Point Across Anyway)
Advancement Is a Process
Quiz: Show Me The Money!!!
And Now, Something for Old People
The One Thing Technology Can’t Improve
How This Causes Tension
Advancement Never Stops
What You Can Do
6. On the Tension Between Stasis and Innovation
The Reason Old People Like Doing Things the Way They’ve Always Done Them...
So Why Are Young People So Eager to Change All the Time?
The Causes (and Consequences) of Complacency
The Challenge
What You Can Do to Inspire Deliberate Practice
7. Deciding How (or Whether) to Implement a Change
What Does Fashion Have to Do with Changes in My Business?
Why Some People Resist New Ideas
And Now, the Other Side of the Coin
So What Can You Do?
8. From Them to Us
Part Three: Key Concepts and Strategies
9. How to Talk to Someone Significantly Older or More Experienced Than You Are
Step 1: Expect Some Condescension from Them
Step 2: Let Them Do Most of the Talking
Step 3: Praise Anything You Hear That Sounds Intelligent
Step 4: Ask a Lot of Questions
Step 5: Expect Some Frustration
Step 6: Focus on Improving the Business
10. How to Talk to Someone Significantly Younger or Less Experienced Than You Are
Step 1: Expect Some Impatience from Them
Step 2: Temper Their Impatience by Showing Them Why They Need to Slow Down
Step 3: Expect Them to Become Frustrated and Empathize with Them
Step 4: Point Out the Positive Elements of Every Idea Before Focusing on the Negative Elements
Step 5: Point Out the Potential Problems
Step 6: Empower Your Young or Inexperienced Colleague to Address the Issues Brought Up in Step 5
11. How Our Motivations Change as We Age
12. Summary of Main Points
13. Summary of Strategies
Index
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To Occam and his glorious razor
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