Index
Numbers
A
A., Susan, staying current, 137
admitting mistakes, 198
advancement, 211
airplanes, 190
innovation, 159
appreciation for delayed gratification, 147
approach to change, 68
arguments for two-generation model, 37-40
attitudes, commonalities between young and old, 233-234
B
career arc of baby boomers, 79
Beanie Babies, 185
beards, 210
Berkshire Hathaway, change management, 159-160
Best Companies to Work For, 45
BlackBerry, 161
complacency, 166
Blockbuster, complacency, 166
Brady, Tom, 190
Brin, Sergey, 214
Bulger, Marc, 190
business as usual, S., Alan, 154-155
business practices, existing practices, 211
businesses
corporate strategy, 93
employer-employee relationships, 99-101
C
C., Walter, handshake agreements, 102
Capa, Robert, 25
career advancement, 67-68, 115-119, 211
belief of instant success, 134-135
commonalities, 140
examples
Old People were young once, 119-121
resolving issues with older colleagues, 151
resolving issues with younger colleagues, 150-151
Show Me the Money! quiz, 126-127
why older workers think and behave the way they do, 141
why younger workers think and behave the way they do, 141
career arc of baby boomers, 79
Carmazzi, Giovanni, 190
commonalities, 170
deciding to implement, 179-180
deliberate practice. See deliberate practice, 169
Internet, 165
loyalty among all people, 92-94
new idea failures, G., Danielle, 187-188
resolving issues with older colleagues, 201-203
resolving issues with younger colleagues, 200-201
respect, 162
strategies for
resolving issues with older colleagues, 177-178
resolving issues with younger colleagues, 175-177
why older workers think and behave the way they do, 171
why younger workers think and behave the way they do, 171
Young People, 163
change management, 156-158. See also innovation
bridging tension between stasis and innovation, 168-169
charts, four-generation model, 27
Chen, John, 161
Chevron, 160
children, 19
colleagues
relationships, loyalty, 108-109
resolving issues with older colleagues, 114
resolving issues with younger colleagues, 113-114
commonalities
career advancement, 140
change, 170
finding loyal/hard-working employees, 106-107
innovation, 170
between young and old, 233-234
communication strategies, 163-164
companies, Us versus Them, 45-46
compromise, adopting/rejecting new ideas, 198
condescension, expecting when talking to Old People, 222
contract workers, 101
conversations using the phone, 208-209
core causes of generational tensions, 69
corporate strategy, history of, 93
Coupland, Douglas, 25
creating multigenerational workforce, 17-19
D
de La Rochefoucauld, Francois, 54, 68
deciding to implement, change, 179-180
deliberate practice, 169
inspiring, 170
Desena, Joe, 207
Deverson, Jane, 25
DeWolfe, Chris, 190
differences, generational differences, core causes of generational tensions, 67-68
Dirty Filthy Hippies. See Baby Boomers
Duffett, Dr. M., 19
Dunbar, Robin, 83
E
Earnshaw, George Frederick, 17
Earnshaw Knitting Company, 17
efficiency models, corporate strategy, 94
employer-employee relationships, 99-101
Enron, 46
loyalty, 96
Epstein, Theo, 135
Ericsson, K. Anders, 123
Erikson, Erik, 18
examples
annoying old people, I., Alex, 50
annoying young people, I., Alex, 50
business as usual, S., Alan, 154-155
career advancement
career arc of baby boomers, R., Li, 80-81
loyalty
F., Sharon, 98
managing four-generation workforce, S., Matthew, 35-36
mentoring, H., Tyler, 143
new idea failures, G., Danielle, 187-188
staying the course, J., Alison, 154
what young people idolize, H., Arthur, 61-62
work ethic
O., Randall, 117
working together, R., Li, 214
existing business practices, 211
expectations, loyalty, 101-105
experience, 148
experienced versus inexperienced, 48-49
expertise, 10,000-Hour rule, 123-125
Exxon, 160
innovation, 159
F
F., Karen, career advancement, 128-130
F., Sharon, loyalty, 98
Facebook, 190
friends, 91
human social interaction, 83
facial hair, 210
Fadell, Tony, 189
famous jam study, 20
finding loyal/hard-working employees
why older workers think and behave the way they do, 107
why younger workers think and behave the way they do, 107
Flooz.com, 184
Foch, Ferdinand, 190
focus on improving the business, talking to Old People, 224
forcing change, examples, 192-193
Ford, 160
four-generation model
four-generation workforce, examples, S., Matthew, 35-36
four-generation workplace, 14
Freston, Tom, 185
friends, Facebook, 91
frustration
talking to Old People, 223-224
talking to Young People, 227
Fuse, 189
G
G., Danielle, new idea failures, 187-188
Gates, Bill, 214
General Motors, 160
self-identifies, 40
generational differences, 4-5, 13-17
core causes of generational tensions, 67-69
marketing, 17
generations
Baby Boomers, 22
defined, 15
self-identifies, 40
Generation Z, 25
Trophy Generation, 135
growth models, corporate strategy, 94
H
H., Arthur, what young people idolize, 61-62
H., Tyler, mentoring, 143
Hamblett, Charles, 25
Handfield, Dr. Robert, 93
handshake agreements, 103
highlight, examples of successful people, 147
human social interaction, 83
Old People, 85
I
I., Alex, annoying young people, 50
idea generation, 155
ideas, 211
new ideas. See new ideas
strategies for adopting/rejecting, 196-199
Idol, Billy, 25
impatience, talking to Young People, 226
Industrial Revolution, marketing, 17
inexperienced versus experienced, 48-49
commonalities, 170
deliberate practice, 169
lack of, 159
why older workers think and behave the way they do, 171
why younger workers think and behave the way they do, 171
inspiring deliberate practice, 170
Internet
change, 165
human social interaction, 88-92
Old People, growing up pre-Internet, 84-87
Young People, 82
Internet Young People psychological well-being, 90-91
iPod, 189
iTunes, 164
J
J., Alison, staying the course, 154
jam study, 20
James, LeBron, 135
job satisfaction, 110
job searches, loyalty, 81
K
K., Halal, rewards of loyalty, 102
Kelvin, Lord, 190
Kentucky Fried Chicken, 139
L
L., Joan, example older colleagues are setting, 63
laserdiscs, 183
learning, career advancement, 135-140
lightbulbs, 190
loyalty, 67, 211. See also workplace tenure
career arc of baby boomers, 79
changes among all people, 92-94
employer-employee relationships, 99-101
examples
F., Sharon, 98
finding loyal/hard-working employees
why older workers think and behave the way they do, 107
why younger workers think and behave the way they do, 107
handshake agreements, 102
human social interaction, 88-92
importance of, 75
job searches, 81
Old People, 73
recessions, 81
reciprocal nature of loyalty, 94-97
relationships, between colleagues, 108-109
rewards of loyalty, 102
luggage with wheels, 191
lunches with colleagues, 110
M
M., Jason, annoying old people, 50
Macy’s, wheeled luggage, 191
marching to other people’s drummers, 210
marketing
generational differences, 17
multigenerational workforce, creating, 17-19
Martin, Tee, 190
Match.com, 164
The Matures. See Traditionalists
Mayer, Marissa, 161
mentoring, 143
examples, H., Tyler, 143
mentors, 145
military, loyalty, 95
Millenials. See Generation Y, 230
Minow, Newton, 86
mistakes, admitting, 198
more experienced/less experienced dichotomy, 48-49
Morton, Henry, 190
multigenerational workforce, how marketing created it, 17-19
Murdoch, Rupert, 185
music, genres, 19
Music Genres List, 19
N
Netflix, 164
new ideas, 212
strategies for adopting/rejecting, 196-199
News Corporation, 185
N-Gage, 184
Nintendo GameBoy Advance, 184
no one knows everything, 213-214
Nokia, N-Gage, 184
O
O., Randall, work ethic, 117
Old People
aversion to change, 186
reasons for not progressing, 138
resolving issues with older colleagues, 151
why older workers think and behave the way they do, 141
change, strategies for, 177-178
examples, annoying old people, 50
growing up pre-Internet, 84-87
human social interaction, 85
loyalty, 73
reasons Old People like doing things they way they’ve always done them, 156-158
resolving issues with older colleagues, 114, 239-240
resolving issues with younger colleagues, 113-114
Seven Things Old People Do That You Should Too, 208-210
what the world would look like if old people ran everything, 66-67
why older workers think and behave the way they do, 107
why they think/behave the way they do, 235-236
opinions, commonalities, between young and old, 233-234
outsourcing, 93
P
Page, Larry, 214
Pennington, Chad, 190
pension plans, 100
people, segmenting, 20
personalities, 216
reasons for rejecting change, 193-196
no one knows everything, 213-214
Philips, 189
phones, using for actual conversation, 208-209
Pioneer, laserdiscs, 183
Plath, Robert, 191
Polaroid, 46
poverty of choice, 20
practice, 10,000-Hour rule, 123-125
praise, offering to Old People, 223
problems with, four-generation model, 24-27
process of career advancement, 127-130
promotions. See career advancement
psychological well-being Young People Internet, 90-91
Q
qualities, commonalities
between young and old, 233-234
quantum computing, 38
questions, 211
asking Old People, 223
quizzes
reasons Old People like doing things they way they’ve always done them, 156-158
Young People versus Old People, 55-57
R
R., Barry, work ethic, 116-117
R., Dr. Eva, career advancement, 142-143
R., Li, working together, 214
R., Li, career arc of baby boomers, 79
radio, 190
Real Networks, 189
reasons Old People like doing things they way they’ve always done them, quiz, 156-158
Reavis, Toni, 206
recessions, loyalty, 81
reciprocal nature of loyalty, 94-97
Redman, Chris, 190
relationships
between colleagues, loyalty, 108-109
employer-employee relationships, 99-101
research, adopting new ideas, 197
resolving issues with
older colleagues, 114
respect, change management, 162
response to “The Slowest Generation,” 205-208
restructuring, 93
retiring workers, opportunities for advancement, 147
rewards of loyalty, 102
Rollaboards, 191
S
S., Alan
how Generation X self-identifies, 40
S., Matthew, managing four-generation workforce, 33-35
Sadow, Bernard, 191
segmenting, people, 20
self-identification, Young People and Old People, 58-59
self-identity, Generation X, 40
Seven Things Old People Do That You Should Too, 208-210
sharing, own stories of career advancement, 146
shortage of workers, opportunities for advancement, 147
Show Me the Money! quiz, 126-127
Silents. See Traditionalists
slacker generation. See Generation X
Socrates, 53
Specific Media, 185
speed at which things happen, 212
stages of life, 18
Starbucks, Us versus Them, 45
stasis, strategies for, 172-175
staying current, career advancement, 135-140
staying the course, examples, J., Alison, 154
stereotypes
about different generations, 7-9
what the world would look like if old people ran everything, 66-67
what the world looks like if young people ran everything, 63-65
sticking with something for more than five minutes, 209
strategies for
change
older colleagues, 177-178, 201-203
younger colleagues, 175-177, 200-201
illustrating the importance of stasis and innovation, 172-175
resolving issues with older colleagues, 239-240
resolving issues with younger colleagues, 237-238
Stripes the Dark Tiger, 185
success
similarities between professional and personal success, 148
Sun Microsystems, mentorship programs, 111-112
Super Bowl, 190
T
talking to Old People
ask questions, 223
expect some condescension, 222
focus on improving the business, 224
let them do most of the talking, 222
praise anything that sounds intelligent, 223
talking to Young People
empower them to address issues brought up in previous steps, 228
expect impatience from them, 226
frustration, 227
point out potential problems with ideas, 227-228
point out the positive elements of ideas before focusing on the negative, 227
temper impatience by showing them why they need to slow down, 226-227
technology, career advancement, 131-134
texting, 209
thank-you notes, 210
thought experiments, stereotypes about different generations, 7-9
Timberlake, Justin, 185
TiVo, 164
toddlers, 17
Travelpro International, 191
Trophy Generation, 135
tweens, 18
Twitter, 209
commonalities, Us versus Them, 42-44
Ty Warner, Inc., Beanie Babies, 185
U
The Unappeasable Generation: Old People Complain That Having Fun is Akin to Communism, 205-208
Us versus Them
V
Veterans. See Traditionalists
Viacom, 185
video streaming services, 164
W-X
Wal-Mart, 160
innovation, 159
What Kids Buy: The Psychology of Marketing to Children, 18
wheeled luggage, 191
women, workplace tenure, 76-79
work ethic, 67
disposing for those who don’t work hard, 149
examples
O., Randall, 117
working together, examples, R., Li, 214
workplaces, Us versus Them, 45-46
writing more than four sentences, 209
thank-you notes, 210
WWII Generation. See Traditionalists
Wynn, Spurgeon, 190
Y
Y., Desmond, forcing change, 192-193
Yahoo!, 161
Young People
career advancement
resolving issues with younger colleagues, 150-151
why younger workers think and behave the way they do, 141
change, 163
annoying young people, 50
what young people idolize, 61-62
Internet, 82
psychological well-being, 90-91
what the world looks like if young people ran everything, 63-65
strategies for, resolving issues with younger colleagues, 237-238
why they think/behave the way they do, 234-235
why younger workers think and behave the way they do, 107