Appendix D
Questions for Establishing Value
- What if you did nothing? What would be the impact?
- What if this project failed?
- What does this project mean to you personally?
- What difference will this project make for the organization/its customers/its employees?
- How will this project affect performance?
- How will this project affect image/morale/safety/reputation?
- What effect will this project have on productivity/profitability/market share?
- What is this now costing you annually?
- What is the impact on ROI, ROA, ROE, and ROS (return on investment, equity, assets, and sales)?
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