Contents at a Glance

Introduction

I Marketing Your Business Online with YouTube

1 How YouTube Can Help You Market Your Business

2 Developing Your YouTube Marketing Strategy

3 Creating Informative Videos

4 Creating Educational Videos

5 Creating Entertaining Videos

6 Incorporating YouTube Videos in Your Overall Web Marketing Mix

II Producing Your Own YouTube Videos

7 Understanding Audio/Video Technology

8 Shooting Webcam Videos

9 Shooting Semi-Pro Videos

10 Shooting Professional Videos

11 Editing and Enhancing Your Video

12 Tips for Producing More Effective YouTube Videos

III Managing Your YouTube Videos

13 Uploading Your Videos to YouTube

14 Annotating and Linking Your Videos

15 Managing Comments

16 Establishing Your YouTube Channel

17 Leveraging the YouTube Community

18 Incorporating YouTube Videos on Your Own Website

IV Promotion and Monetization

19 Tracking Performance

20 Marketing Your YouTube Videos

21 Optimizing Your Videos for Search

22 Advertising Your YouTube Videos

23 Using Call-to-Action Overlays on Your Videos

24 Generating Revenues from Your YouTube Videos

25 Using YouTube for B2B Marketing

Index

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