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by Dean Anthony Gratton, Sarah-Jayne Gratton
Zero to 100,000: Social Media Tips and Tricks for Small Businesses
Praise for Zero to 100,000
Title Page
Copyright Page
Dedication
Table of Contents
About the Authors
Acknowledgments
Before You Begin
What You Will Find in This Book
I: You’re Anything but Small
1. Welcome to the Big Wide Social Media Stage
2. The Changing Social Landscape of Communication
II: Social Media Networking Basics
3. Twitter: 140 Characters to Success
4. Facebook Pages: The Public Face of Your Brand
5. LinkedIn: Adding Your Link to the Chain of Success
6. YouTube: Your Brand Channel
7. Foursquare: Putting Your Brand on the Map
8. Blogging Your Way to Business Success
9. The Secrets to a Successful Blog
III: The 10-Step Method to Building a Fast and Effective Online Presence
10. Step 1: Listen First, Engage Second
11. Step 2: Understand and Build Your Social Media Voice
12. Step 3: It’s Who You Know—Finding and Attracting the Influencers
13. Step 4: Don’t Get Too Big for Your Social Media Boots!
14. Step 5: Instilling a Sense of Community
15. Step 6: Do You Need a Brand Makeover?
16. Step 7: Become a Social Conductor
17. Step 8: Introducing Cross Platform Promotion
18. Step 9: Social Media Darwinism—Survival of the Fittest
19. Step 10: Knowing You’ve Made It and Measuring Your Success
IV: An Expert in Your Pocket
20. Jeff Bullas
21. Lori McNee
22. Paul Steele
23. Jessica Northey
24. Danny Devriendt
Index
Footnotes
Chapter 2
Chapter 5
Chapter 7
Chapter 8
Chapter 11
Chapter 18
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