Cover image for Web Marketing for the Music Business, 2nd Edition

Web Marketing for the Music Business, 2nd Edition

Author Tom Hutchison
Release Date: 2013/02/01
ISBN: 9780240823706
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Book Description

Interested in promoting, selling, and distributing music online? Have the website but not sure what to do next? Web Marketing for the Music Business is designed to help develop the essential Internet presence needed for effective promotion, sales, and distribution.

Author Tom Hutchison provides instructions on how to set up a website, as well as how to use the Internet to promote you or your client, and the website. Includes information on maximizing your site to increase traffic, online grassroots marketing tactics that will advance your career and how to best utilize social networking sites such as Facebook and Twitter.

The accompanying website will keep you up-to-date, with online resources for web support. The author's blog is continuously updated to include the latest breaking techniques for promotion.

Table of Contents

  1. Cover
  2. Halftitle
  3. Title
  4. Copyright
  5. Contents
  6. Figures
  7. Tables
  8. Foreword
  9. 1. Development of Music Marketing on the internet
  10. 2. State of the Market
  11. 3. Overall Music Marketing Strategy
  12. 4. Domains and Hosts: Nuts and Bolts
  13. 5. Creating the Web Site
  14. 6. HTML and Scripts
  15. 7. Optimizing and Monitoring Your Web Site to Increase Traffic
  16. 8. Audio and Video for Your Web Site
  17. 9. E-commerce and Financial Transactions
  18. 10. Finding Your Market
  19. 11. Successful Promotion on the Web
  20. 12. Social Networking Sites
  21. 13. Professional, Legal and Ethical Issues
  22. 14. Mobile Media
  23. 15. Mobile Music Marketing
  24. Index
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