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by Tom Hutchison
Web Marketing for the Music Business, 2nd Edition
Cover
Halftitle
Title
Copyright
Contents
Figures
Tables
Foreword
1. Development of Music Marketing on the internet
2. State of the Market
3. Overall Music Marketing Strategy
4. Domains and Hosts: Nuts and Bolts
5. Creating the Web Site
6. HTML and Scripts
7. Optimizing and Monitoring Your Web Site to Increase Traffic
8. Audio and Video for Your Web Site
9. E-commerce and Financial Transactions
10. Finding Your Market
11. Successful Promotion on the Web
12. Social Networking Sites
13. Professional, Legal and Ethical Issues
14. Mobile Media
15. Mobile Music Marketing
Index
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Copyright
Web Marketing
for the
Music Business
Tom Hutchison
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