Index
Figures are shown by italic page numbers and tables are shown with bold page numbers
Adobe Flash 100–1, 137, 139, 234
adults, use of internet 11–12, 13
Advanced Audio Coding (AAC) 131
advertisements 21, 30–3, 50, 204–8; mistakes 233–4; on mobile devices 265–7
age groups, internet use 11, 13
American Association of Independent Music 166
American Life Project 11, 253–4, 270
analytics 119–24, 164, 228, 236; QR codes 269
anchor text 112
Apple see iTunes
apps (applications) 277–8, 280
Arbitron 168
article writing 200
‘Ask Question’ on Facebook 222
ASP (active server pages) 43–4
audio compression formats 131–2
bandwidth 51
Bea, Francis 216
behavioral advertising 208
Billboard charts 129
blind copy email (BCC) 183
blogs 116–17, 168, 178–82, 194; PayPerPost 226
bluetooth-enabled devices 274
body tags 88 Boldchat 152
‘bookmark this page’ script 113
BoomText 272
Brain, Marshall 205
Brazil 19
broadcatch 168
Café Press 156
CAN-SPAM Act (2003) 245–6, 271
cars, radio 188
cascading style sheets (CSS) 93–4
cell phones see mobile communication devices
Celtic music 204
certification authority 240
CGI (Common Gateway Interface) 94–6
chat rooms 194
Christman, Ed 15
Click through rate (CTR) 129
clipping service 195
cloud computing 23
code 51, 87, 130; see also HTML (hypertext markup language); scripts
College Music Journal (CMJ) 129
comments, on YouTube 227
Compete.com 164
consumer behavior 163–5; see also analytics
content 77–80, 118–19, 177; of email newsletters 184–7; mistakes 233; of Twitter posts 223; of videos 225–6
contests 113–16, 193, 270, 276
cooperative links 197
copyright protection 5–6, 242–6
Country Music Television (CMT) 37
crowdsourcing 216
CSS (cascading style sheets) 93–4
Cultra, Shane 49
customers 119–20, 160–1, 240–1; demographics 11, 13; see also fans; visitors
Darwell, Brittany 220
data see analytics
demographics, of customers 11, 13, 160–1
design see web site design
DMOZ (Open Directory Project) 177
donations 155
downloads 15, 21; concert recordings278–9; formats 131–2; sales 151
DRM (digital rights management) 20, 131
DRM-free music 22
e-commerce 13, 143–57; mobile 255–6
editing software: of music 132–7; videos 138–9
Ehrlich, Brenna 222
electronic press kit (EPK) 179
email 182–7, 199, 253; scam 239
email address lists 183–4, 226, 279; see also spam
embedding: code 51; music 136, 137; videos 226
error page 112
ethics of marketing 237–46 Eventbrite 155
Facebook 204, 213–15, 220–2, 226; like button 113, 114; location-based services (LBS) 256–7
fans 118–19, 194–5, 202–4, 216;
fake 238; list of 182–3; see also customers; visitors Fanscape 198
FAQs, compiling 123
FastStone image editor 68
file sharing 216; see also peer-to-peer (P2P)
files: attached to email 185; audio 127–8; FTP (File Transfer Protocol) 1, 51–2; search engine optimization 112; of a web site 43
filters, collaborative 21, 165
FLAC (Free Lossless Audio Codec) 131
flash mobs 223
Flash programs 100–1, 137, 139, 234
Flickr 2
folders 112; see also files
forums 226
free music 22
Free Web Submission 178
freemium business model 20
FTP (File Transfer Protocol) 1, 51–2 fulfillment, of financial transactions 143–4
Gauntt, John 263
Germany 13
GIF 67
GMS (Google Music Service) 229
Google: keyword tool 109; search engine submission 175–6
Google AdWords 206, 207, 266–7
Google Analytics 122
Google Docs 163
Google Music Service 229
GSM (Global System for Mobile) 251
guerrilla marketing 193
guestbook script 96
Gunter, Donna 165
hashtag categories, Twitter 223 Heylighen, Francis 165
HTML (hypertext markup language) 43–4, 68, 85–6, 87; HTML5 101, 137, 279, 280
Huynh, Susan 252
ICANN (Internet Corporation for Assigned Names and Numbers) 47
iCloud 8
identifying music 264; Gracenote 22, 131–2; Shazam 22, 49, 265
identity fraud 239
IFPI Digital Music Report 17, 18
instant messaging (IM) 245
International Federation of Phonographic Industries 17–18
internet 1–2, 11–26; browsers 102–3; hosting 50–3; service providers 24
internet security verification companies 240
IODA (Independent Online Distribution Alliance) 153
ISP (Internet Service Providers) 24
iTunes 6–8, 19–21, 153, 263; competition 22; downloads 17
JPEG 67
Karg, Rich 60
keywords 110, 111, 206; search engine optimization 107–8, 177
Kickstarter 155
layouts of a web site 62–4, 63; see also web site design
licensing: digital downloads 19–20; internet radio 191–2, 242; see also copyright protection
LinkedIn 228
links 109–10, 177–8; reciprocal 196–7, 222, 223; sponsored 205–6
Live Nation 278 Live365 191
location-based services (LBS) 256–7, 272–4
The Long Tail 24
mailing list see email address lists
Maloney, Paul 187
markets 39–40, 159–71; see also target market
masking domains 48
measuring downloads 15
media: comparison 32–3; mobile 251–8; see also press
merchandise 156
Messina, Jo Dee 66
meta tags 87–8, 89, 110–11, 110
MIDI data files 4
millinials, use of internet 11–12, 13
misrepresentation 238
mobi 279
mobile communication devices 251–5; at concerts 275–7; QR codes 267–9; ticket sales 278
mobile music 18, 22, 23, 264–77; subscription services 261–4
mobile phones see mobile communication devices
mobile social networking 256–7
money services, mobile 14, 154
monitoring: web traffic 119–20; see also analytics
Most Viewed page, YouTube 226
MTV 37
muchmusic.com 119
Music Industry News Network 180
music players, for web sites 137, 151
names see domain names
Nashville Independent Music 128–9, 132
National Association of Recording Merchandisers (NARM) 5
nearfield communication (NFC) 24, 256
Net Neutrality policy 22
Nevue, David 127, 128, 170, 179; banner ads 234
newsletters by email 183–7, 186
NFC (near field communication) 24, 256
Nichols, Joe 61
Nigerian e-mail scam 239
on-demand streaming 187
online activities 11–26, 12, 166; shopping 147–54, 148
Open Graphs Apps, Facebook 220, 222
Orchard, The 153
O’Reilly, Tim 2
Orr-Buttrey, Stephanie 102
ownership of works see copyright protection
page body formatting 92
Pandora 3, 20, 21, 22, 165, 187, 188–92, 208, 258, 263
partners, from competitors 195–6
paste and play code 130
payment for airplay 238
payola 238
PayPerPost 226
peer-to-peer (P2P) 6, 193, 243
Pegoraro, Rob (Washington Post) 192
Pew Internet and American Life Project 11, 253–4, 270
photo editing software 69
placeholder text 75
platforms, testing layout 102–3
podcasts 187
Polygram Records 5
press releases 179
PrintMojo 156
professional associations, marketing 166
public profile see social networking
publications, marketing 166
purchasing decisions 38
push marketing 270
Pushr 272
QR (quick response) codes 23, 49, 267–9, 278
radio 34–5, 168; online 20, 187–92
really simple syndication (RSS) 101–2, 204
reciprocal links 196–7, 222, 223
Recording Industry Association of America (RIAA) 5–6, 243
RedLaser 14
registration, of visitors 117–18, 182–3
R.E.M fan-based site 203
research tools 166
return on investment (ROI) 204
retweets 223
revenue see sales
ReverbNation 277
reviews, writing 195
RIAA (Recording Industry Association of America) 5–6, 243
Rock Star Texting 272
sales 14, 15, 16; digital downloads 151; global digital 17–19; mobile music 262–4, 265
Sauce Boss 186
scripts 94–8; ‘bookmark this’ page script 113; share scripts 112; ‘Tell-a-friend’ script 200
search engine optimization (SEO) 102–3, 107–17, 168, 173, 177; links 196–7; mistakes 236
search engines 175–8, 175; music 21
secure socket layer (SSL) 13, 144–5
SendHub 270
share scripts 112
ShareSquare 281
shopping carts 147–51; with PayPal 148
short code, for text messaging 271
SHOUTcast 191
Show me Yours 119
signature attachments 199
simulcast, internet radio 189
sitemap 112
smartphones see mobile communication devices
Smashing Magazine 46
SMS (short message service) see text messaging sniping 201
social media sites 213–16, 215
social networking 23, 194, 197–200, 215–16; Buzznet 203–4; mobile 256–7; Twitter 222–4; see also Facebook
Software as a Service (SaaS) 73–4
SoundCloud 129
SoundExchange 188, 191–2, 242–3
source code 87
spambots 245
speaker icon 133
Spellman, Peter 5
spim 245
Square 154
squeeze page 268
SSL (Secure socket layer) 13, 144–5
Stone, John 46
storage space 50–1 streaming music 128–30, 187–92, 258; freemium business model 20; subscription services 263–4
street teams: online 193–4; traditional 200–2
subscription services 8, 18, 20, 261–4
Sullivan, Danny 178
Survey Monkey 163
tagging, strategic, on YouTube 228
tags see meta tags; Microsoft tags target market 159–61, 169, 195; mistakes 236; street teams 200–2
TEA (track equivalent albums) 15, 16 teenagers 11–12, 13
television, streaming music 258
tell-a-friend script 96, 97, 113, 200
testing, across browsers 102–3
text commands 90
text messaging 253, 269–72, 273
TicketLeap 155
tie-ins 197
timeline banner, Facebook 221
title tags 110
Tmunotein, Ibama 97
Topspin 224
tour support 39
track equivalent albums (TEA) 15, 16
tracking orders 241
tracking video views 228
trade associations 166
Trendrr 124
TuneCore 153
UK 13
unauthorized use of music 244–6
Universal Music Group 7
uptime 51
urban, fonts 77
URLs 44, 48, 111, 176; see also domain names
US 13, 16–17, 207; album sales 16, 18; social media use 214, 215
verification: fake fans 238; of payment 240; see also CAPTCHAs
VeriSign 240
video channels 224
video thumbnail 227
video-sharing 228; see also YouTube
Vimeo 228
Vincent, Frances 165
viral marketing 197–200, 208, 237;
visitors 57, 121, 122; registration 117–18, 182–3
Wall Street Journal 18
Wal-Mart 8
WAP (wireless application protocol) 279
web address see URLs
web site design: basic rules 57–60; cascading style sheets (CSS) 64–6; content 77–80; fonts 76–7; graphics 67; layouts 62–4; mistakes 59, 234, 235; software 70–4; splash page 61; WYSIWYG 62
web sites 43–4, 55–6; local 169; mistakes 233–4, 235; mobile 279–82
web traffic: monitoring 119–20; see also analytics
widgets 22–3, 98, 99, 151; players 129
Wi-Fi hotspots 252
Wilson, Ralph F. 198
Windows Media Audio (WMA) 131
women, social networking 214
Zazzle 156
Zlango 272