First published 2013

by Focal Press

70 Blanchard Rd Suite 402

Burlington, MA 01803

Simultaneously published in the UK

by Focal Press

2 Park Square, Milton Park, Abingdon, Oxon OX14 4RN

Focal Press is an imprint of the Taylor & Francis Group, an informa business

© 2013 Tom Hutchison

The right of Tom Hutchison to be identified as author of this work has been asserted by him in accordance with sections 77 and 78 of the Copyright, Designs and Patents Act 1988.

All rights reserved. No part of this book may be reprinted or reproduced or utilised in any form or by any electronic, mechanical, or other means, now known or hereafter invented, including photocopying and recording, or in any information storage or retrieval system, without permission in writing from the publishers.

Notice:
Knowledge and best practice in this field are constantly changing. As new research and experience broaden our understanding, changes in research methods, professional practices, or medical treatment may become necessary.
Practitioners and researchers must always rely on their own experience and knowledge in evaluating and using any information, methods, compounds, or experiments described herein. In using such information or methods they should be mindful of their own safety and the safety of others, including parties for whom they have a professional responsibility.
Product or corporate names may be trademarks or registered trademarks, and are used only for identification and explanation without intent to infringe.

Library of Congress Cataloging in Publication Data

Hutchison, Thomas W. (Thomas William) Web marketing for the music business / Tom Hutchison.
  p. cm. Includes index.
 1. Music trade. 2. Internet marketing. I. Title.
 ML3790.H986
 2013781.34068′8--dc23   2012031320

ISBN: 978-0-240-82370-6 (hbk)

ISBN: 978-0-240-82385-0 (ebk)