Figures

Figure 1.1The Diamond Rio MP3 player.
Figure 1.2iTunes computer interface
Figure 1.3Apple mobile devices and iCloud
Figure 2.1Internet usage among age groups
Figure 2.2Percentage of Internet users engaged in online activities by age group
Figure 2.3Activities by age group 2010
Figure 2.4U.S. e-retail sales 2009–2015
Figure 2.5Most popular gadgets
Figure 2.6U.S. album sales in millions
Figure 2.7U.S. album sales by format for CD and digital
Figure 2.8Mobile music revenue breakdown, global market worth US$14.4 billion in 2010
Figure 2.9The head and the long tail
Figure 3.1Factors influencing music purchases
Figure 3.2CD cover for compilation album
Figure 4.1The arrangement of a web site’s files and folder on the server
Figure 4.2Example of domain forwarding
Figure 4.3Example of domain masking and title masking
Figure 4.4QR code for the Facebook page for generating QR codes
Figure 4.5Servers
Figure 4.6Example of using embedded player code from YouTube
Figure 4.7GoDaddy FTP file manager
Figure 5.1Example of an artist web site from www.richkarg.com
Figure 5.2Splash page from Joe Nichols web site
Figure 5.3Example of web page with intended layout
Figure 5.4Example of web page on wide screen
Figure 5.5Example of web page in an older Netscape browser
Figure 5.6Example of tables layout
Figure 5.7Example of tables with no cell borders
Figure 5.8Example of web page using cascading style sheets
Figure 5.9Example of a poor use of JPEG and cleaner lines with GIF
Figure 5.10Example of a poor use of GIF. This should be a gradual change from dark to light
Figure 5.11FastStone image editor
Figure 5.12Example of photo and thumbnail
Figure 5.13Examples of urban fonts
Figure 5.14Printable press kit available from the artist’s web site as PDF file
Figure 6.2Example meta tags
Figure 6.3Example of page body formatting
Figure 6.4Example of font formatting
Figure 6.5Example of CSS style sheet code
Figure 6.6Example of forms
Figure 6.7Join Now! form
Figure 6.8Tell-a-friend form
Figure 6.9Example of widget code and embedded widget
Figure 6.10Share features common with many Web 2.0 services
Figure 6.11A typical graphic verification image
Figure 6.12Illustration of how RSS feeds update fan sites
Figure 7.1Google keyword tool
Figure 7.2Title tag and description meta tags search results
Figure 7.3llustration of keyword bolding in Google search results
Figure 7.4Illustration of importance of correct folder and file naming for search results
Figure 7.5Facebook “Like” button for sharing
Figure 7.6Example of web site contest for an artist
Figure 7.7Artist blog entry
Figure 7.8Example signup form
Figure 7.9Visible web counter
Figure 7.10Visitor statistics
Figure 8.1Comparison of file size for WAV file and MP3
Figure 8.2Illustration of streaming audio file
Figure 8.3ReverbNation streaming audio widget
Figure 8.4Audio samples indicated with the speaker icon
Figure 8.5Graphical representation of song
Figure 8.6Highlighted 30-second song sample
Figure 8.7Sample expanded in a new file
Figure 8.8Song sample with fade in and fade out
Figure 8.9Illustration of fade-in options
Figure 8.10Embedded player user controls
Figure 8.11Example of embedding sound in a web page
Figure 8.12Video editing and mashup tools from Total Recut
Figure 9.1Portion of shopping cart shown without and with the remove button
Figure 9.2Example of what information the vendor has access to
Figure 9.3Website Music Player
Figure 9.4Online chat feature from Zopim
Figure 9.5Square mobile credit card swiping
Figure 9.6Online T-shirt and swag merchandising store
Figure 11.1Search engine market share
Figure 11.2Example spreadsheet to track blog pitches
Figure 11.3The Ezine Directory
Figure 11.4Example of a Sauce Boss newsletter
Figure 11.5Top of mind awareness of Internet radio services
Figure 11.6Creating a network for networking and reciprocal links
Figure 11.7Yahoo! video viral marketing campaign
Figure 11.8Wiggio used to organize street teams
Figure 11.9Example of a fan-based site
Figure 11.10Example of keyword-driven ads on Google
Figure 11.11Internet advertising compared to print
Figure 11.12U.S. online advertising spending
Figure 12.1Social network market share by year
Figure 12.2Use of social media to connect with others who share interests
Figure 12.3Minutes (in billions) spent on social networks by U.S. adults in May 2011
Figure 12.4MySpace page for jazz artist Inga Swearingen
Figure 12.5Registering a musician account on MySpace
Figure 12.6Add an event on MySpace
Figure 12.7Facebook page with Timeline banner
Figure 12.8Create a new event on Facebook
Figure 12.9YouTube example of a video thumbnail
Figure 13.1This site boasts that it’s the world’s worst site
Figure 13.2Nigerian email scam letter
Figure 13.3Fraudulent email link redirects users to the scammer’s web site
Figure 13.4Reasons why online shoppers abandon shopping carts
Figure 13.5Example chat window from Zopim
Figure 14.1Top 10 countries by active mobile broadband subscriptions per 100 inhabitants
Figure 14.2U.S. smartphone adoption over time
Figure 14.3U.S. smartphone ownership by ethnicity
Figure 14.4U.S. smartphone ownership by age
Figure 14.5How people use mobile phones
Figure 14.6Tablet market share
Figure 15.1Global mobile music users (millions)
Figure 15.2Google AdWords device selection for mobile ads
Figure 15.3Example of QR code generator
Figure 15.4Results of scanning QR codes into smartphones
Figure 15.5Comparison of QR codes and Microsoft Tags
Figure 15.6SMS marketing services
Figure 15.7Mozes case study
Figure 15.8FireText text-to-screen features
Figure 15.9ReverbNation smartphone app
Figure 15.10Showclix iPhone image
Figure 15.11Converting computer-based web design to mobile-based web design
Figure 15.12Mockup of mobi site from mobilemo
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