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Google AdWords™ for Dummies®, 2nd Edition
Author Howie Jacobson
A completely updated reference to help you get the most value out of your AdWords campaignsGoogle AdWords is a unique tool that allows you to set your own budget and create ads and choose keywords that are specifically related to your business. When your ad appears ....
Release Date 2009/08 -
Flawless Consulting: A Guide to Getting Your Expertise Used, Third Edition
Author Peter Block
When the landmark best-seller Flawless Consulting was first published more than three decades ago, it was quickly adopted as the “consultant's bible.” With his legendary warmth and passion, Peter Block explained how to deal effectively with clients, peers, and othe....
Release Date 2011/02 -
Your Successful Project Management Career
Author Ronald B. Cagle
Your Successful Project Management Career answers all the questions new project managers typically have, giving them advice and information about entering and excelling in the fieldThe book clarifies important terminology, discusses how project management got starte....
Release Date 2004/11 -
The New ebay: The Official Guide to Buying, Selling, Running a Profitable Business
Author Todd Alexander
The only comprehensive, official guide to buying and earning money on eBay AustraliaWritten by an eBay insider with more than ten years of experience with the company, The New eBay guides you through the very basics to the more complicated—from a brief history of eB....
Release Date 2013/07 -
The Intention Economy: When Customers Take Charge
Author Doc Searls
Caveat venditor—let the seller bewareWhile marketers look for more ways to get personal with customers, including new tricks with “big data,” customers are about to get personal in their own ways, with their own tools. Soon consumers will be able to:• Control the fl....
Release Date 2012/05 -
Author Victor Lombardi
Just as pilots and doctors improve by studying crash reports and postmortems, experience designers can improve by learning how customer experience failures cause products to fail in the marketplace. Rather than proselytizing a particular approach to design, Why We F....
Release Date 2013/07 -
Author H. James Wilson , Paul Daugherty , Thomas H. Davenport , Michael E. Porter , Harvard
Intelligent machines are revolutionizing business.Machine learning and data analytics are powering a wave of groundbreaking technologies. Is your company ready?If you read nothing else on how intelligent machines are revolutionizing business, read these 10 articles....
Release Date 2018/12 -
Author Glenn Fleishman
Take your videoconferencing skills from zero to Zoom!Version 1.1, updated 8/27/2020Many of us rarely touched a video chat or videoconferencing tool until the pandemic hit. Now, we videoconference daily (or more often) for work meetings, to talk to clients, to stay in touc....
Release Date 2020/08 -
The Lean Mindset: Ask the Right Questions
Author Tom Poppendieck , Mary Poppendieck
What company doesn’t want energized workers, delighted customers, genuine efficiency, and breakthrough innovation? The Lean Mindset shows how lean companies really work–and how a lean mindset is the key to creating stunning products and delivering amazing services.T....
Release Date 2013/09 -
Large-Scale Scrum: More with LeSS
Author Bas Vodde , Craig Larman
The Go-To Resource for Large-Scale Organizations to Be AgileRather than asking, “How can we do agile at scale in our big complex organization?” a different and deeper question is, “How can we have the same simple structure that Scrum offers for the organization, an....
Release Date 2016/08 -
Sandler Enterprise Selling: Winning, Growing, and Retaining Major Accounts
Author Brian Sullivan , David Mattson
The comprehensive 6-stage selling program from Sandler Training--"Top 20 Sales Training Company" by Selling Power MagazineCompetitively pursuing large, complex accounts is perhaps the greatest challenge for selling teams. To keep treasured clients and gain new ones....
Release Date 2016/04 -
Author Frank Lekanne Deprez , Rene Tissen
What would happen if you could achieve business success without owning any assets, but could simply enjoy the benefits of them? What if companies were able to react instantly to changing circumstances by operating in negative time? What if you didn't need mana....
Release Date 2002/05 -
The Complete Idiot's Guide® To Memes
Author John Gunders , Damon Brown
The ways of memes.Memes are "viruses of the mind"-symbols, ideas, or practices that are transmitted through speech, gestures, and rituals. Understanding how symbols like the peace sign or ad slogans like "Where's the beef?" or viral videos become part of our common....
Release Date 2010/10 -
HBR's 10 Must Reads on Technology and Strategy Collection (7 Books)
Author Harvard Business Review , Michael E. Porter , Clayton
Are analytics and technology a strategic part of your business?Artificial intelligence, platforms, algorithms, machine learning. Most business leaders know the value in advanced technologies. But how do you embed them into your business—and make them a key part of your st....
Release Date 2020/12 -
Options for the Beginner and Beyond: Unlock the Opportunities and Minimize the Risks
Author W. Edward Olmstead - Professor of Applied Mathematics McCormick School of Engine
Brief, carefully paced lessons on options and trading strategies using verbal definitions and many trading examples for clarification. Each lesson builds on the one preceding it and explains options in plain English, from start to finish. Step-by-step coverage of co....
Release Date 2006/03 -
A Structured Approach to Strategic Decisions
Author Christiana von Hippel , Andrew Torrance , Olivier Sibony , Dan Lovallo , Daniel Kahn
Many decisions about strategy require that senior executives make evaluative judgments on the basis of extensive, complex information. A disciplined, sequential approach can mitigate common errors and improve the quality of both one-off and recurrent decisions in a....
Release Date 2019/04 -
Canon® EOS 30D Digital Field Guide
Author Charlotte K. Lowrie
Whether you're a professional or an advanced amateur, the Canon EOS 30D delivers outstanding performance and image quality. This guide is designed to help you get the most from your 8.2-megapixel EOS 30D, regardless of your shooting preferences and style. Packed wi....
Release Date 2006/10 -
The Leadership Challenge Workbook, 4th Edition
Author James M. Kouzes , Barry Z. Posner
A field manual for the gold standard in leadership development booksThe world’s best leaders consciously reflect on their own behaviors and choices in an effort to continuously better themselves. In the thoroughly revised and updated Fourth Edition of The Leadership Challenge Workbook, renowned lead....
Release Date 2023/04 -
Enterprise Architecture As Strategy: Creating a Foundation for Business Execution
Author David Robertson , Peter Weill , Jeanne W. Ross
Does it seem you’ve formulated a rock-solid strategy, yet your firm still can’t get ahead? If so, construct a solid foundation for business execution—an IT infrastructure and digitized business processes to automate your company’s core capabilities. In Enterprise Ar....
Release Date 2006/08 -
Beginning iPhone Development with Swift 2: Exploring the iOS SDK
Author Jeff LaMarche , Frederik Olsson , Jack Nutting , Kim Topley , David Mark
The team that brought you the bestselling Beginning iPhone Development, the book that taught the world how to program on the iPhone, is back again for Beginning iPhone Development with Swift 2.This is the definitive guide to the Swift programming language and t....
Release Date 2015/12 -
Author Glenn Fleishman
Your Apple ID is much more than a simple username. It's a key that unlocks a long list of Apple products and services on any of numerous devices. iCloud uses an Apple ID, as does Apple Music; the App Store; the Music, TV, and Books apps; and more. An Apple ID prot....
Release Date 2018/11 -
The Hidden History of American Healthcare
Popular progressive radio host and New York Times bestselling author Thom Hartmann reveals how and why attempts to implement affordable universal healthcare in the United States have been thwarted and what we can do to finally make it a reality. "For-profit health insurance is the largest con .... -
Job Challenge Profile, Facilitator Guide
Author Ruderman , Patricia J. Ohlott , Cynthia D. McCauley
The Center for Creative Leadership has found that successful managers acquire many core skills from their work assignments. Although, job assignments are a rich source of learning, some assignments provide more of a learning opportunity than others. Leaders will us....
Release Date 2015/07 -
The Conscious Cleanse Cookbook
Author Jo Schaalman , Julie Pelaez , Josh Dinar
Achieve vibrant health and sustainable weight loss with fresh, fulfilling recipes from the creators of the Conscious Cleanse.Are you ready to make a lifestyle change? This gorgeous cookbook will give you the motivation you need to break unhealthful eating habits and find ....
Release Date 2020/12 -
HBR's 10 Must Reads for HR Leaders Collection (5 Books)
Author John Kotter , Renee Mauborgne , W. Chan Kim , Marcus Buckingham , Harvard Business R
Build the workforce of the future.In our volatile and complex era--which boasts a competitive market for top talent--HR's traditional model will fail. Your company needs to adopt the latest skills to successfully manage performance and evaluate potential. HBR's 1....
Release Date 2019/12 -
The Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits
Author C. K. Prahalad
The world's most exciting, fastest-growing new market is where you least expect it: at the bottom of the pyramid. Collectively, the world's billions of poor people have immense untapped buying power. They represent an enormous opportunity for companies who learn h....
Release Date 2006/01 -
Oracle Business Process Management Suite 11g Handbook
Author Mark Wilkins , Manas Deb , Manoj Das
Master Oracle Business Process Management Suite 11gWritten by Oracle business process management experts, Oracle Business Process Management Suite 11g Handbook is a balanced combination of essential BPM concepts, best practices, and a detailed treatment of all the p....
Release Date 2011/09 -
Effective Time Management: Using Microsoft® Outlook® to Organize Your Work and Personal Life
Author Lothar Seiwert and Holger Woeltje
Take charge—and create an effective balance between your work and personal life with the help of Microsoft Outlook. In this practical guide, two experts teach you a proven time-management system, showing you how to set and manage your priorities with custom modifica....
Release Date 2011/09