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Windows® CE 3.0 Application Programming
Author Marshall Brain , Nick Grattan
Windows CE 3.0 programming for Pocket PC, handheld PC, and embedded devicesEnterprise computing including COM, DCOM, database access using ADOCE, and Microsoft Message QueueCommunications, including Internet Web access with HTTP, TCP/IP, sockets, serial communicatio....
Release Date 2000/10 -
Customer Culture: How FedEx® and Other Great Companies Put the Customer First Every Day
Author Michael D. Basch
Everyone talks about creating a "customer-centered culture." In CustomerCulture: How FedEx and Other Great Companies Put Their Customer First Every Day, the executive who pioneered FedExÕs legendary customer culture shows exactly how to go beyond talk and make it ha....
Release Date 2002/06 -
There's No Business That's Not Show Business: Marketing in an Experience Culture
Author Karen Vrotsos , David L. Rogers , Bernd H. Schmitt
Say goodbye to "business as usual"--to succeed today you need show business!How do you market in today's "experience culture"--as conventional advertising grows increasingly ineffective, and customers grow increasingly independent? Companies and brands from Altoids....
Release Date 2003/06 -
Who Stole My Customer??: Winning Strategies for Creating and Sustaining Customer Loyalty
Author Harvey Thompson
Who's stealing your customers? Why is it happening? How can you stop it? These are the toughest questions facing virtually every enterprise. Who Stole My Customer?? is your complete guide to planning and implementing customer loyalty processes that really work-beca....
Release Date 2004/02 -
The Software Deployment Mystery - Solved! A Customer Guide
Author Charles P. Brown , Fernando Zuliani , Reid Byers , Calvin Lawrence , Mike Ransom , Ca
To solve any mystery, detectives rely on their experience along with proven tools and techniques to unravel the conundrum. This IBM Redbook addresses the often illusive mystery known as software deployment success. The information, practices, and methods presented i....
Release Date 2004/02 -
Author Laura Winig
South Afirca's Nedbank is a leader in its market - but to stay in that position, it needed to identify new ways to serve its existing business clientele as well as attract new customers. Its solution: Use the extensive transaction data the bank collects to help cu....
Release Date 2016/01 -
Author Laura Winig
South Afirca's Nedbank is a leader in its market - but to stay in that position, it needed to identify new ways to serve its existing business clientele as well as attract new customers. Its solution: Use the extensive transaction data the bank collects to help cu....
Release Date 2016/01 -
The Magic That Makes Customer Experiences Stick
Author Stefan Thomke
Research has shown that memorable experiences can drive customer decisions as much as price and functionality. Yet there have been few meaningful improvements in customer experience over time. The missing ingredient? Emotion. Customers want their choices to align a....
Release Date 2019/08 -
Why Smart Companies Are Giving Customers More Data
Author Barbara H. Wixom , Ronny M. Schüritz , Killian Farrell
Companies looking for ways to stand out from their competition can offer customers data products that enhance the product or service the customer originally came looking for. This “data wrapping” technique is an innovative option to increase a product’s value to the custo....
Release Date 2020/05 -
Author Hans Peter Brondmo
In the age of the Internet, how do you keep your customers coming back--again and again--when your competitors are always just one click away? How do you turn casual, anonymous surfers into profitable, "engaged" customers?The answers to these questions can be found ....
Release Date 2009/10 -
Author Joseph A. Michelli
WAKE UP AND SMELL THE SUCCESS!You already know the Starbucks story. Since 1992, its stock has risen a staggering 5,000 percent! The genius of Starbucks success lies in its ability to create personalized customer experiences, stimulate business growth, generate profi....
Release Date 2002/09 -
Author Joseph Michelli
Make every day a WOW day for your customers, your staff—and your bottom line!“In your hands is a manifesto on how Zappos completely blew away the standard of delivering a consumer-centric experience and a revolutionary company culture. Joseph helps us all understand....
Release Date 2011/09 -
Author Joseph Michelli
THE #1 NEW YORK TIMES AND WALL STREET JOURNAL BESTSELLER!“Like any business, a hospital must be true to its core values in order to succeed. ‘Trickle-down values’ start at the top with the best leadership, so that all the stakeholders understand and carry out the in....
Release Date 2011/05 -
Author Lou Imbriano
Build Customer Relationships and Win Big Revenue!“Unbreakable relationships are crucial to success in business. Lou Imbriano captures what it takes to forge the kind of deep credibility that encourages consumers and clients to trust you with their hard-earned dollar....
Release Date 2011/08 -
Driven to Delight: Delivering World-Class Customer Experience the Mercedes-Benz Way
Author Joseph Michelli
Why are Mercedes-Benz customers so loyal and passionate? Because the people at Mercedes-Benz are Driven to Delight In his previous bestsellers--The Starbucks Experience, The New Gold Standard, and Prescription for Excellence--Joseph Michelli revealed customer expe....
Release Date 2015/12 -
Loyalty 3.0: How to Revolutionize Customer and Employee Engagement with Big Data and Gamification
Author Rajat Paharia
The new secret to driving LOYALTY THAT PAYS!Once revolutionary, loyalty programs designed todifferentiate products quickly became commoditized. And yet, billions of dollars are still spent every year on programs that are doomed to fail. These programs, it turns out,....
Release Date 2013/06 -
The Customer Culture Imperative: A Leader's Guide to Driving Superior Performance
Author Christopher Brown , Linden Brown
BECOME THE ENVY OF YOUR INDUSTRY WITH A CUSTOMER-CENTRIC CULTUREFor the first time, this groundbreaking guide unlocks the secrets used by Amazon, Virgin, Apple, Starbucks, and salesforce.com. It creates a guide for success based on three years of scientific study d....
Release Date 2013/12 -
7 Tenets of Taxi Terry: How Every Employee Can Create and Deliver the Ultimate Customer Experience
Author Scott McKain
Inspired by the Ideas and Insight of Taxi Terry…The Best Guide to Customer Service You Will Ever ReadNo matter who you are, what you do, where you work, or how much money you make, you can learn a lot from a cab driver--especially when it is Taxi Terry, a successful....
Release Date 2014/07 -
Author John Bair , Brett Shavers
Hiding Behind the Keyboard: Uncovering Covert Communication Methods with Forensic Analysis exposes the latest electronic covert communication techniques used by cybercriminals, along with the needed investigative methods for identifying them. The book shows how to ....
Release Date 2016/03 -
Author Richard E. Zultner , Peter C. Patton , Bijay K. Jayaswal
Leading companies around the world, including Toyota and General Electric, have practiced Quality Function Deployment (QFD) for decades. Developed in Japan by Dr. Yoji Akao and Dr. Shigeru Mizuno, QFD has two aims: to ensure that true customer needs are properly dep....
Release Date 2007/03 -
The Truth About Finding and Using Customer Momentum and the Wisdom of Crowds
Author Michael R. Solomon
This Element is an excerpt from The Truth About What Customers Want (9780137142262), by Michael R. Solomon. Available in print and digital formats.How you and your customers are influenced by others (from celebrities to experts to groups)…and what that means for mar....
Release Date 2010/08 -
Layered Retail Merchandizing: Strategies to Capture All Customer Behaviors
Author Herb Sorensen - Ph.D.
This Element is an excerpt from Inside the Mind of the Shopper: The Science of Retailing (9780137126859) by Herb Sorensen, Ph.D. Available in print and digital formats.Rethinking the way you merchandise, to give all three customer segments a shopping experience that....
Release Date 2010/06 -
Map the Future of Design for Enhanced Customer Experience
Author Deepa Prahalad , Ravi Sawhney
This Element is an excerpt from Predictable Magic: Unleash the Power of Design Strategy to Transform Your Business (9780137023486) by Deepa Prahalad and Ravi Sawhney. Available in print and digital formats. Use “experience mapping” to create products, services, and....
Release Date 2010/08 -
Blogging to Drive Business: Create and Maintain Valuable Customer Connections, Second Edition
Author Eric Butow , Rebecca Bollwitt
BLOGGING TO DRIVE BUSINESSUSE BLOGGING TO SUPERCHARGE SALES, CUSTOMER LOYALTY, INNOVATION, AND PROFITSBlogging can help you deepen customer loyalty, reach new customers, gain indispensable feedback, and drive more sales. This no-nonsense guide shows how to craft a ....
Release Date 2012/10 -
Stocks Under Rocks: How to Uncover Overlooked, Profitable Market Opportunities
Author Peter F. Ricchiuti
Find great stocks "in your own backyard": master do-it-yourself research techniques for uncovering today’s best small-cap equity opportunities! Peter Ricchiuti reveals the secrets of Tulane University’s Burkenroads Reports program, where he and 200+ business student....
Release Date 2013/12 -
Adobe® Experience Manager: Classroom in a Book®: A Guide to CQ5 for Marketing Professionals
Author Ryan D. Lunka
Adobe Experience Manager (formerly CQ5) is an industry leading web content management system aimed at giving digital marketers the ability to create, manage, and deliver personalized online experiences.Adobe Experience Manager: Classroom in a Book is the definitive ....
Release Date 2013/08 -
Adventures in Experience Design
Author Anna van Slee , Carolyn Chandler
Whether teaching or learning UX Design, activities often sink in deeper than lectures. And game-like activities with a lesson included both engage and instruct. This book contains fun and challenging activities to help participants learn core concepts in user experi....
Release Date 2013/12 -
Adobe® Experience Manager Quick-Reference Guide: Web Content Management [formerly CQ]
Author Shane Closser
To meet the challenges of today and needs of tomorrow, businesses have to be agile, adaptable, and innovative. Adobe Experience Manager (formerly CQ) allows organizations to create a compelling online experience across digital channels—web, mobile, email, video, and....
Release Date 2013/11 -
Experiential Learning: Experience as the Source of Learning and Development, Second Edition
Author David Kolb
Experiential learning is a powerful and proven approach to teaching and learning that is based on one incontrovertible reality: people learn best through experience. Now, in this extensively updated book, David A. Kolb offers a systematic and up-to-date statement of....
Release Date 2014/12