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Microsoft Dynamics CRM 2011 Cookbook
Author Dipankar Bhattacharya
Includes over 75 incredible recipes for deploying, configuring, and customizing your CRM applicationStep-by-step guide to deploy Dynamics CRM 2011 components, configuring claim-based authentication and IFD deploymentFocus on Dynamics CRM 2011 server maintenance and ....
Release Date 2013/06 -
Advertising on Google: The High Performance Cookbook
Author Kristina Cutura
Cracking pay-per-click on Google can increase your visitor numbers and profits. Here are over 120 practical recipes to help you set up, optimize and manage your Adwords campaign with step-by-step instructions.Set up your Adwords account and track results beyond the ....
Release Date 2013/06 -
Microsoft Dynamics GP 2013 Cookbook
Author Mark Polino , Ian Grieve
For beginners or intermediate users this is a highly practical cookbook for Microsoft Dynamics GP. Now you can really get to grips with enterprise resource planning by engaging with real-world solutions through recipes and screenshots.Understand the various tips and....
Release Date 2013/06 -
Managing Knock Your Socks Off Service, 3rd Edition
Author John Bush , Ron Zemke , Chip R. Bell
In our increasingly connected world, customer service can make or break a business. Companies that excel keep customers coming back—and those who don’t soon discover that word spreads fast. The difference is in how managers train, coach, and support....
Release Date 2013/05 -
Pitch Perfect: The Art of Promoting Your App on the Web
Author Erica Sadun , Steve Sande
The Must-Have Promotion Guide for Every App and Hardware Developer! Developing your product took lots of hard work over months, nights, and weekends filled with blood, sweat, and tears. Don’t abandon it now. Shower your app with the quality promotion it deserves! E....
Release Date 2013/04 -
Influence Marketing: How to Create, Manage, and Measure Brand Influencers in Social Media Marketing
Author Sam Fiorella , Danny Brown
Identify and Manage the Influence Paths That Convert Brand Awareness to Customer Acquisition!Today, you face a brutally tough, maddeningly elusive new competitor: the “wisdom of crowds.” Social media gives consumers 24x7 access to the attitudes and recommendations o....
Release Date 2013/04 -
Standing Out with SEO: Expert Advice from Melanie Mitchell (Collection), 2/e
Author Melanie Mitchell
A brand new collection of practical, up-to-the-minute SEO advice from one of the world’s leading experts, now in a convenient e-format, at a great price!4 authoritative books teach you everything you need to know to drive maximum value from search engine optimizatio....
Release Date 2013/04 -
Author Pamela Block , Ron Southwell , Tom Nicholls , William Houseley
Managing in the Media has been devised for a broad audience. It is based upon the perceived need for a text that amalgamates cultural theories, film and television analysis, management theories and media production practice into one volume. There are many book....
Release Date 2013/04 -
Developer's Digital Media Reference
Author Janette Bradley , Curtis Poole
Designed for media professionals working across a broad range of formats, Developer's Digital Media Reference is an excellent reference guide for those keeping pace with this dynamic industry. As "convergence" between the World Wide Web, multimedia, and telev....
Release Date 2013/04 -
Author Ian H. Gordon
Praise for MANAGING THE NEW CUSTOMER RELATIONSHIP"Gordon delivers an impressive synthesis of the newest methods for engaging customers in relationships that last. No organization today can succeed without the mastery of customer relationship management strategy fund....
Release Date 2013/04 -
Search Engine Optimization: Your visual blueprint for effective Internet marketing, 3rd Edition
Author Jim Boykin , Kristopher B. Jones
Your visual, step-by-step guide to search engine optimization, from an Internet marketing expertTechniques and best practices for search engine optimization are constantly evolving. This visual guide to SEO is fully updated with information on the latest and most ef....
Release Date 2013/04 -
Built-In Social: Essential Social Marketing Practices for Every Small Business
Author Jeff Korhan
How to redesign your business for social relevance and profitable successMarketing today is driven by the customer. The old mindset was finding customers for your products and services. The new one is collaborating with the customers whose trust you have earned to d....
Release Date 2013/04 -
Teach Yourself VISUALLY Search Engine Optimization (SEO)
Author Rafiq Elmansy
The perfect guide to help visual learners maximize website discoverabilityWhether promoting yourself, your business, or your hobbies and interest, you want your website or blog to appear near the top when your customers search. Search engine optimization, or SEO, is....
Release Date 2013/04 -
Work Smarter with Twitter and HootSuite
Author Alexandra Samuel
You’re on Twitter but can’t keep up with the onslaught of incoming messages. You’re also not sure how to extract value from this social media phenomenon—especially as a professional tool.In Work Smarter with Twitter and HootSuite, social media expert Alexandra Samue....
Release Date 2013/04 -
Microsoft Dynamics CRM 2011 Applications (MB2-868) Certification Guide
Author Danny Varghese
A practical guide on how to use and manage Microsoft Dynamics CRM 2011 that focuses on helping you to pass the Microsoft certification examComprehensive step-by-step guide to help you prepare for the MB2-868 examLoaded with screenshots and key points to help you pas....
Release Date 2013/04 -
Design Essentials for the Motion Media Artist
Author Angie Taylor
Master the fundamental concepts and techniques of motion media design so you can apply--and occasionally break--the rules to achieve your communication goals. This authoritative guide presents all of the design essentials in an engaging and inspiring way. Each ....
Release Date 2013/03 -
Author Barbara K. Kaye , Norman Medoff
Electronic Media connects the traditional world of broadcasting with the contemporary universe of digital electronic media. It provides a synopsis of the beginnings of electronic media in broadcasting, and the subsequent advancements into digital media. Underlying t....
Release Date 2013/03 -
The Customer Service Survival Kit
Author Carol Roth , Richard S. Gallagher
The worst customer situations demand more of front-line employees than good intentions and the right attitude. These kinds of issues can send seasoned service professionals into red alert, and require the communication skills of a crisis counselor. The Customer Serv....
Release Date 2013/03 -
The New Rules of Lead Generation
Author David T. Scott
Lead-generation marketing is evolving rapidly, but many companies are still using the same methods they always have. How can a marketer know which lead generation tactics will provide them with the best, most actionable leads for their products or services? What’s b....
Release Date 2013/03 -
Outsmarting Anger: 7 Strategies for Defusing Our Most Dangerous Emotion
Author Leigh Devine , Joseph Shrand
Surefire strategies for transforming anger in yourself and others In this must-have resource, Dr. Joseph Shrand offers seven innovative yet remarkably uncomplicated strategies to help turn powerful anger impulses into positive, success-oriented actions. These brain-....
Release Date 2013/03 -
Author Ben Reason , Lavrans Løvlie , Andy Polaine
Service Design is an eminently practical guide to designing services that work for people. It offers powerful insights, methods, and case studies to help you design, implement, and measure multichannel service experiences with greater impact for customers, businesse....
Release Date 2013/03 -
Author Paul Goodey
Over 40 recipes to make effective use of Salesforce CRM with the use of hidden features, advanced user interface techniques, and real-world solutionsImplement advanced user interface techniques to improve the look and feel of Salesforce CRMDiscover hidden features a....
Release Date 2013/03 -
Microsoft Dynamics CRM 2011 Scripting Cookbook
Author Nicolae Tarla
Over 50 recipes to extend system customization in Dynamics CRM 2011 through client-side scriptingLearn the basics of client-side customization and delve deeper into advanced topics at your own paceUnderstand the basic customization model supported by the productA pr....
Release Date 2013/03 -
Author Andrea Weckerle
Re-civilize Life Online!PROVEN Conflict Management and Prevention for Social Media and the WebEver seem like the Web is just one big screaming match? Ever feel like you’re refereeing a worldwide tantrum on YOUR social media sites, blogs, and online forums? That’s no....
Release Date 2013/02 -
Media Law for Producers, 4th Edition
Author Philip Miller
Media Law for Producers is a comprehensive handbook that explains, in lay terms, the myriad legal issues that the producer will face on a regular basis - contracts, permits, defamation, patents, releases and insurance, libel, royalties and residuals, as well a....
Release Date 2013/02 -
Author R. Craig Lefebvre
How can we facilitate more effective, efficient, equitable and sustainable solutions to the problems that confound our communities and world? Social marketing guru R. Craig LeFebvre weaves together multi-level theories of change, research and case studies to explain....
Release Date 2013/02 -
Author Ted Shelton
Fully exploit new conditions and opportunities created by current technological changesThe combined impact of social technologies, the mobile Internet, and cloud computing are creating incredible new business opportunities. They are also destroying unprepared compan....
Release Date 2013/02 -
Creating Value-Based Archiving Solutions with IBM Content Collector
Author Harry Yessayan , Daniel Pittner , Mark Martin , Yigal Dayan , Ming Qun Chi , Brent Be
This IBM® Redbooks® publication describes how the IBM Content Collector family of products can help companies to create value-based archiving solutions. IBM Content Collector provides enterprise-wide content archiving and retention management capabilities. It also p....
Release Date 2013/01 -
Author Jon Ferrara , Stephanie Diamond , Kyle Lacy
Discover great ways to engage your customers through the social webSocial CRM is an evolving tool to help you engage your customers, interact with them, and develop deeper relationships. This handy guide teaches you how to make the most of it, whether your business ....
Release Date 2013/01