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Author Shama Kabani
In the two years since the first edition became a global bestseller, the world of social media has grown and changed enough to require an updated guide.Whether you use social media now or not, people are already talking about your company online. By becoming part of....
Release Date 2013/01 -
Web Words That Work: Writing Online Copy That Sells
Author Michael Miller
Write great search-optimized, customer-optimized web copy!(No experience? No problem!)Need to put together a website? Or post to your company’s Facebook page? Or write a great Google AdWords ad? You know it’s important. Your image is at stake. Maybe a lot ofmoney, t....
Release Date 2012/12 -
The Business of Media Distribution
Author Chris Simpson , Jeff Ulin
Written by the insider who headed sales for Lucasfilm across distribution markets and managed the release of Star Wars Episode III, this is the first book to show how all related media distribution markets, including television, video and online, work together and i....
Release Date 2012/12 -
Moving Media Storage Technologies
Author Karl Paulsen
Complex media storage computer systems are employed by broadcasters, digital cinemas, digital signage, and other business and entertainment venues to capture, store and retrieve moving media content on systems that will preserve the original integrity of the content....
Release Date 2012/12 -
The Story of Purpose: The Path to Creating a Brighter Brand, a Greater Company, and a Lasting Legacy
Author Joey Reiman
A proven methodology for building a purpose-powered organizationSome ideas are bigger than others, and the Master Idea—your company's purpose—is the biggest. Whether addressing communication between leadership and associates, suppliers to manufacturers, sales force....
Release Date 2012/12 -
Advanced Social Media Marketing: How to Lead, Launch, and Manage a Successful Social Media Program
Author Tom Funk
Hundreds of millions of Americans are using social media (SM), and already some 70% of businesses have joined them there, using Facebook and other SM platforms to connect with their customers, and attract new ones. So the real question isn't whether to take your bu....
Release Date 2012/12 -
Author Sandra Duran Wilson , Darlene Olivia McElroy
Recycle, Reuse, Reinvent!With Mixed Media Revolution, you'll learn how to leverage your art and take your paintings and transfers to the next level!Leftovers, little bits and scraps, pieces of art that didn't turn out quite right...we all have them. And it hurts t....
Release Date 2012/12 -
Author Agata Stachowicz-Stanusch
This topical and much needed book constitutes an important part of the debate on the integrity in an academic context as a sine qua non of responsible management education. Like you, we’ve all been listening to the highly publicized corporate scandals and instances ....
Release Date 2012/12 -
Developing Microsoft Dynamics GP Business Applications
Author Leslie Vail
If you want a thoroughly practical guide to developing business applications with Microsoft Dynamics GP, this is the book for you. Its hands-on approach will have you developing or customizing in no time.Make your business more efficient with fully customizable appl....
Release Date 2012/12 -
Microsoft Dynamics CRM 2011 Application Design
Author Mahender Pal
Develop applications for any situation with our hands on guide to Microsoft Dynamics CRM 2011 with this book and ebook.Create your first application quickly and with no fussDevelop in days what it has taken others yearsProvide the solution to your company's problem....
Release Date 2012/12 -
Microsoft Dynamics AX 2012 Services
Author Kenny Saelen , Klaas Deforche
Everything you need to know about implementing services with Microsoft Dynamics AX 2012 is contained in this hands-on guide. Easy to follow and totally practical, it’s a must for both new and experienced AX Dynamics developers.Learn about the Dynamics AX 2012 servic....
Release Date 2012/12 -
Avid Media Composer 6.x Cookbook
Author Benjamin Hershleder
What better way to learn the professional editing possibilities of Avid Media Composer than by trying out practical, real-world examples? This book has over 160 hands-on recipes and guidance covering both basic and advanced techniques.Hands-on recipes in a step-by-s....
Release Date 2012/12 -
Author Brandy Mychals
Predict if Your Clients Will Say YES in Just 7 Seconds How to Read a Client from Across the Room gives you the clues and tools to get someone to say “yes” to you in an instant by tailoring your communication methods on the fly to suit that person’s character type. “....
Release Date 2012/11 -
Author Jeff Toister
Customer service goals have been articulated, messages drilled, and incentive programs created. But many employees still deliver lackluster service. What does it take to get them functioning as stellar frontline representatives of the company? Rather than offering ....
Release Date 2012/11 -
Social Media Marketing All-in-One For Dummies, 2nd Edition
Author Deborah Ng , Jan Zimmerman
Learn the latest social media marketing techniquesSocial media continues to evolve at breakneck speed, and the savvy marketer needs to keep up. This bestselling guide to social media marketing has been completely updated to cover the newest vehicles, including Group....
Release Date 2012/11 -
Socialnomics: How Social Media Transforms the Way We Live and Do Business, 2nd Edition
Author Erik Qualman
The benchmark book on to the effects and implications of social media on our daily lives, and how businesses can harness its powerSocialnomics is an essential book for anyone who wants to understand the implications of social media on our daily lives and how busines....
Release Date 2012/11 -
Social Media Commerce For Dummies
Author Marsha Collier
Capture customers and sales with social media commerceSocial media commerce is a booming industry. By using social networks in the context of e-commerce transactions, brands large and small are making their products more available and more convenient for customers. ....
Release Date 2012/11 -
Post Modern Investment: Facts and Fallacies of Growing Wealth in a Multi-Asset World
Author Hossein Kazemi , Thomas Schneeweis , Garry B. Crowder
Debunking outdated and inaccurate beliefs about investment management and reveals the new realities of the post-modern financial marketsThere have been a lot of big changes in the investment world over the past decade, and many long-cherished beliefs about the struc....
Release Date 2012/11 -
Designing Service Processes to Unlock Value
Author Joy M. Field
The service process design landscape is changing, with a much broader range of design options now available. Opportunities for new service design configurations are being supported, to a large extent, by technology-enabled innovations; many tasks previously performe....
Release Date 2012/11 -
A Profile of the Steel Industry
Author Peter Warrian
Steel companies were at the birth of the modern business corporation. The first billion dollar corporation ever formed was U.S. Steel in 1901. By the mid-twentieth century the steel mill and the automobile plant were the two pillars upon which the twentieth century ....
Release Date 2012/11 -
Microsoft Dynamics CRM 2011 Customization & Configuration (MB2-866) Certification Guide
Author Neil Benson
A practical guide to customizing and configuring Microsoft Dynamics CRM 2011 focused on helping you pass the certification examBased on the official syllabus for course 80294B to help prepare you for the MB2-866 examFilled with all the procedures you need to know to....
Release Date 2012/11 -
Microsoft Dynamics AX 2012 Security How-To
Author Ahmed Mohamed Rafik Moustafa
Secure your Dynamics AX 2012 environment with simple practical stepsGet to grips with security concepts for securing your Dynamics AX environment successfullyLearn to Import users from active directoryMaster the way to create Claim UserAssign users to security roles....
Release Date 2012/11 -
Socialized!: How the Most Powerful Businesses Harness the Power of Social
Author Mark Fidelman
Most companies today realize the imperative to connect with their customers, employees, and partners through social technologies – Facebook, Twitter, Google+, YouTube, and elsewhere. But a huge challenge is still in the way: how to build programs and teams for accom....
Release Date 2012/11 -
How to Measure Social Media: A Step-By-Step Guide to Developing and Assessing Social Media ROI
Author Nichole Kelly
Your 100% Actionable, Proven Framework for Delivering Rock-Solid Social Media Business Metrics—Painlessly Think social marketing is worth it? Prove it. If your boss hasn’t demanded that yet, he will. Then what? Hand him some jive about “return on conversation”? Thin....
Release Date 2012/10 -
Inside Microsoft Dynamics® AX 2012
Author The Microsoft Dynamics AX Team and Margaret Sherman
Dig into the architecture and internals of Microsoft Dynamics AX 2012—with firsthand insights from the team that designed and developed it. Targeted for solution developers and system implementers, this guide focuses on programming and customization capabilities—inc....
Release Date 2012/10 -
Author Frank Leistner
Practical guidance on how to successfully introduce enterprise social networks to connect employeesWhile there are a fast growing number of books around social media and enterprise 2.0, the focus is often on the technical tools. Connecting Organizational Silos appro....
Release Date 2012/10 -
Implementing Service Quality based on ISO/IEC 20000: A Management Guide, Third Edition
Author Michael Kunas
A guide to ISO/IEC 20000 - implementation and certificationISO/IEC 20000 is an important international standard for IT service providers. Implementation and certification will improve your business processes and practices. It will reassure your customers that your c....
Release Date 2012/10 -
Hands-On Guide to Windows Media
Author Joe Follansbee
Hands-On Guide to Windows Media is a practical guide that teaches how to distribute audio and video efficiently and effectively over computer networks. This book enables you to get up and running quickly and focuses on one of the most popular tools in the stre....
Release Date 2012/09 -
Author Joan Van Tassel
This college-level media management textbook reflects the changes in the media industries that have occurred in the past decade. Today's managers must address new issues that their predecessors never faced, from the threats of professional piracy and casual copying....
Release Date 2012/09 -
Producing for TV and New Media, 2nd Edition
Author Cathrine Kellison
Producing for TV and New Media provides a comprehensive look at the role of the "Producer? in television and new media. At the core of every media project there is a Producer who provides a wide array of creative, technical, financial, and interpersonal skills. Writ....
Release Date 2012/09