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Technology and Workflows for Multiple Channel Content Distribution
Author Philip J. Cianci
This book addresses the emergence of multi-channel broadcasting. Televisions, PC's, handheld and mobile reception devices now all receive content hat was once solely distributed by broadcast TV.No book currently on the market addresses the production infrastr....
Release Date 2012/09 -
Author Jan Roberts-Breslin
Making Media takes the media production process and deconstructs it into its most basic components. Students will learn the basic concepts of media production: frame, sound, light, time, motion, sequencing, etc., and be able to apply them to any medium they choose. ....
Release Date 2012/09 -
Powerful Phrases for Effective Customer Service
Author RENÉE EVENSON
Let’s face it, dealing with customers isn’t easy. They aren’t always right—or even pleasant—but knowing the right words to use can make all the difference. Powerful Phrases for Effective Customer Service shares over 700 phrases and sc....
Release Date 2012/09 -
Display Advertising: An Hour a Day
Author Corey Koberg , David Booth
A complete guide to developing, implementing, monitoring, and optimizing an online display ad campaignThe display business is online advertising's fastest growing field. Google and others are starting to provide easy tools to enable small- and medium-sized business....
Release Date 2012/09 -
Statistical Methods in Customer Relationship Management
Author J. Andrew Petersen , V. Kumar
Statistical Methods in Customer Relationship Management focuses on the quantitative and modeling aspects of customer management strategies that lead to future firm profitability, with emphasis on developing an understanding of Customer Relationship Management (CRM) ....
Release Date 2012/09 -
Public Interest and Private Rights in Social Media
Author Cornelis Reiman
Social media has an increasing role in the public and private world. This raises socio-political and legal issues in the corporate and academic spheres.Public Interest and Private Rights in Social Media provides insight into the use, impact and future of social medi....
Release Date 2012/09 -
Managing Social Media in Libraries
Author Troy Swanson
Web 2.0 first created a scramble among librarians to participate in Facebook, YouTube, blogs, and other social media applications, and the turn is now towards management and consolidation. Managing Social Media in Libraries explores the developing information enviro....
Release Date 2012/09 -
Pinterest™ for Business: How to Pin Your company to the Top of the Hottest social Media Network
Author Edward Swiderski , Jess Loren
The complete guide to profiting from Pinterest!Pinterest is today’s hottest new social media platform–and it’s perfect for businesses with small marketing budgets. Capitalize on Pinterest today, and you’ll build a devoted fan base that keeps you “pinned at the top”…....
Release Date 2012/08 -
In-House SEO: Taming the Challenges to Win in Search
Author Melanie Mitchell
Take charge of SEO in your organization: do what it takes to get outstanding search results that translate into improved business performance! World-renowned search strategist Melanie Mitchell covers everything you need to know to build a rock-solid foundation for s....
Release Date 2012/08 -
Author Lauren Vaccarello , Maura Ginty , William Leake
Learn to take full advantage of search and social media for B2B marketingBusiness-to-business marketers have been slow to enter the online marketing arena, but now that the impact of search and social media marketing in the consumer marketplace is clearly documented....
Release Date 2012/08 -
Follow Me! Creating a Personal Brand with Twitter
Author Sarah-Jayne Gratton
Make the most of Twitter as a tool for creating a personal brandTwitter boasts more than 100 million active users with 50 million of them actively tweeting every day, making Twitter an indisputably powerful marketing platform. With this insightful book, author and T....
Release Date 2012/08 -
Author Diane Rasmussen Neal
This book provides an overview of social media technologies in the context of practical implementation for academics, guided by applied research findings, current best practices, and the author’s successful experiences with using social media in academic settings. I....
Release Date 2012/08 -
Branding Yourself: How to Use Social Media to Invent or Reinvent Yourself
Author Kyle Lacy , Erik Deckers
Want a new job or career? Need to demonstrate more value to customers or employers? Use today’s hottest social media platforms to build the powerful personal brand that gets you what you want! In this completely updated book, Erik Deckers and Kyle Lacy help you use ....
Release Date 2012/07 -
Twitter 101: Everything You Need to Know about Twitter Marketing
Author Lauren Dugan
Use Twitter to turbocharge your brand and business, engage users, connect with your industry, capture indispensable customer/prospect data, and build word-of-mouth that translates directly into sales! Twitter 101 is the perfect quick Twitter primer for every entrepr....
Release Date 2012/07 -
Author Shaun Varga
In business, there is a moment when everyone has to make a pitch; it might be your own personal OK Corral, when the consequences of failure are too painful to even contemplate, but it will always be an occasion where the outcome really matters. Brilliant Pitch will ....
Release Date 2012/07 -
Brand Advocates: Turning Enthusiastic Customers into a Powerful Marketing Force
Author Rob Fuggetta
Praise for Brand Advocates"Ignite your Advocates! Fuggetta shows you how."—SCOTT MONTY, Head of Social Media, Ford"Creating and amplifying authentic Advocates should be front and center on every marketer's agenda. This book is a blueprint for how to turn genuine Ad....
Release Date 2012/07 -
Search Engine Optimization For Dummies, 5th Edition
Author Peter Kent
Increase your online ranking with this beginner guide to SEO!Search engine optimization (SEO) is an integral part of getting a site to rank high in the various search engines in order to attract potential customers. With this new edition of a bestseller, you?ll lear....
Release Date 2012/07 -
Expanding CustomerService as a Profit Center
Author Rob Reider
Striving for excellence in customer service is to gain the competitive advantage. It is the keystone for the business to grow and prosper in the right direction so that it builds through repetitive sales to existing customers and referrals to potential customers. If....
Release Date 2012/07 -
The Social Trade Show: Leveraging Social Media and Virtual Events to Connect With Your Customers
Author Traci Browne
Today's new social and virtual platforms and technologies can help you transform the way you market through tradeshows, exhibits, and events - helping you supercharge performance on every metric that matters to you. The Social Tradeshow is the first practical guide....
Release Date 2012/06 -
Social Media Metrics For Dummies
Author Leslie Poston
Discover how to gauge your online success based on social media metricsWith so many social media monitoring and measurement tools available, it can be overwhelming to figure out which tool is right for you when it comes to calculating the success of your social medi....
Release Date 2012/06 -
Service Availability: Principles and Practice
Author Francis Tam , Maria Toeroe
Our society increasingly depends on computer-based systems; the number of applications deployed has increased dramatically in recent years and this trend is accelerating. Many of these applications are expected to provide their services continuously. The Service Ava....
Release Date 2012/06 -
Navigating Social Media Legal Risks: Safeguarding Your Business
Author Robert McHale
The plain-English business guide to avoiding social media legal risks and liabilities—for anyone using social media for business—written specifically for non-attorneys!You already know social media can help you find customers, strengthen relationships, and build you....
Release Date 2012/05 -
Understanding SEO: Building a Foundation for Long Term Success
Author Melanie Mitchell
The web’s more crowded than ever – and that means Search Engine Optimization is more critical than ever. All too often, SEO is viewed as a mysterious “black art” – but it doesn’t need to be. In Understanding SEO: Building a Foundation for Long Term Success, leading ....
Release Date 2012/05 -
Author Melanie Mitchell
In SEO & PPC: Better Together, Melanie Mitchell shows how to use search engine optimization (SEO) and pay-per-click (PPC) together to achieve better results than either can deliver alone. You’ll learn how to integrate SEO and PPC in campaigns that engage more co....
Release Date 2012/05 -
Reading the Room: Group Dynamics for Coaches and Leaders
Author David Kantor
Praise for Reading the Room"If you believe, as I do, that tackling our toughest problems in organizations and societies will require significant advances in the human domain of how we think and interact, then you will find this book a wonderful resource for a health....
Release Date 2012/05 -
Author John Chen
Use technology to increase loyalty and productivity in your employees50 Digital Team-Building Games offers fun, energizing meeting openers, team activities, and group adventures for business teams, using Twitter, GPS, Facebook, smartphones, and other technology. The....
Release Date 2012/05 -
Website Optimization: An Hour a Day
Author Rich Page
Captivate your website visitors, supercharge your conversion rates and beat your online competition!This hands-on resource steps you through the tools, best practices, test ideas and strategies needed to effectively optimize and improve any kind of website and gener....
Release Date 2012/05 -
The Social Media Bible: Tactics, Tools, and Strategies for Business Success, 3rd Edition
Author Lon Safko
The go-to guide to social media skills, now in an updated and revised Third EditionThe Social Media Bible is comprehensive 700-plus page social media resource that will teach corporate, small business, and non-profit marketers strategies for using social media to re....
Release Date 2012/05 -
Social Business By Design: Transformative Social Media Strategies for the Connected Company
Author Jeff Dachis , Peter Kim , Dion Hinchcliffe
From the Dachis Group—the global leader in social business—comes the groundbreaking book on transformative social business strategies.Social Business By Design is the definitive management book on how to rethink the modern organization in the social media era. Based....
Release Date 2012/05