-
Mastering Story, Community and Influence: How to Use Social Media to Become a Socialeader
Author Jay Oatway
Your digital presence tells the story of who you are... so what should you be saying?In a world overflowing with the noise of Facebook updates, tweets, blog posts, Pinterest pins and YouTube video responses, it's difficult to connect with the people who matter most....
Release Date 2012/05 -
Author Lori Calcott , Bart Weller
There is one simple way to exponentially increase the amount of traffic coming to your website and the number of people aware of your product or service: through the use of Google AdWords and related marketing technologies. The Definitive Guide to Google AdWords wil....
Release Date 2012/05 -
Working the Crowd - Social media marketing for business Second edition
Author Eileen Brown
Engaging with social media such as Facebook, YouTube, and Twitter is now a key part of global business communications. Blogs, microblogs, social networking and social news sites have become the new tools for effective marketing and sales. This book is an excellent r....
Release Date 2012/05 -
Microsoft Dynamics AX 2012 Development Cookbook
Author Mindaugas Pocius
Customizing Dynamics AX to suit the specific needs of an organization is plain sailing when you use this cookbook of modifications. With more than 80 practical recipes it’s the perfect handbook for all Dynamics AX developers.Develop powerful, successful Dynamics AX ....
Release Date 2012/05 -
Advertising for People Who Don't Like Advertising
Author Kesselskramer
This is a book by a company that dislikes advertising as much as anyone. Nevertheless, it makes adverts. It has worked with global brands to produce fashion collections and promoted a town with a mass wedding. It creates advertising with more human, truthful communi....
Release Date 2012/05 -
Tire and Vehicle Dynamics, 3rd Edition
Author Hans Pacejka
The definitive book on tire mechanics by the acknowledged world expertCovers everything you need to know about pneumatic tires and their impact on vehicle performance, including mathematic modeling and its practical applicationWritten by the acknowledged world autho....
Release Date 2012/04 -
Outsmarting Social Media: Profiting in the Age of Friendship Marketing
Author Evan Bailyn
The war is on. The titanic battle between Google and Facebook has begun—and you can use it to earn more profits! In this book, Evan Bailyn reveals how to attract friendship-based recommendations that will motivate customers more than any ad or algorithm. Bailyn expl....
Release Date 2012/04 -
Social Media and Public Relations: Eight New Practices for the PR Professional
Author Deirdre K. Breakenridge
In Social Media and Public Relations: Eight New Practices for the PR Professional, social marketing pioneer Deirdre Breakenridge teaches and demonstrates the eight new skills and mindsets PR/marketing pros need to build brands and engage customers in a social world.....
Release Date 2012/04 -
Author Lee Odden
Attract, engage, and inspire your customers with an "Optimize and Socialize" content marketing strategyOptimize is designed to give readers a practical approach to integrating search and social media optimization with content marketing to boost relevance, visibility....
Release Date 2012/04 -
Advanced Google AdWords, 2nd Edition
Author Brad Geddes
Master every aspect of the powerful Google AdWords platform with this one-of-a-kind guideAdWords expert Brad Geddes, the first and only Advanced AdWords Seminar leader for Google, shares his detailed instruction and insights to get new users up and running quickly a....
Release Date 2012/04 -
Author Frank Eliason
A guide to refocusing your business on those who matter most: customers and employees.Technology and social media tools have made it easier than ever for companies to communicate with consumers. They can listen and join in on conversations, solve problems, get insta....
Release Date 2012/04 -
Social Media Marketing For Dummies, 2nd Edition
Author Stephanie Diamond , Shiv Singh
Get the last word on the most up-to-date social media marketing techniquesIf you're not tweeting, Facebooking, or blogging by now, your business is getting left behind. Social media marketing is a highly effective way to engage with your customers. It's an easy, i....
Release Date 2012/04 -
Media Composer® 6: Professional Picture and Sound Editing
Author Woody Lidstone
MEDIA COMPOSER 6: PROFESSIONAL PICTURE AND SOUND EDITING will give you the skills and in-depth, under-the-hood knowledge you need to distinguish yourself as a true editing professional and go for the high-profile jobs you want. With the step-by-step guidance in this....
Release Date 2012/04 -
Author Michael Kuhlmann
A quicker way to build communities, engage members and promote your site with this book and ebook.Integrate automated key marketing techniquesExamine analytical data to measure social engagementUnderstand the core principles of establishing meaningful social connect....
Release Date 2012/04 -
The Hidden Agenda: A Proven Way to Win Business and Create a Following
Author Kevin Allen
Each of us pitches ideas every day. Regardless of what idea we’re selling—or who we’re selling it to—it all boils down to the act of stirring someone to join you, to agree to follow you. Yet we consistently underestimate how critical it is to recognize the role of t....
Release Date 2012/04 -
Google AdSense Quick Guide: Mastering the New Google AdSense Interface
Author Michael Miller
With the new version of AdSense, Google has changed virtually everything about the interface and added some new features. The navigation structure has been completely overhauled, as have the available types of ads. Google has reorganized the former AdSense Channels ....
Release Date 2012/03 -
The Dynamics of Conflict: A Guide to Engagement and Intervention, Second Edition
Author Bernard Mayer
Praise for the Second Edition of The Dynamics of Conflict"Mayer once again demonstrates his unique ability to weave theory and practice together with real-world examples—whether about warring nations or a family dispute—to help readers better understand both the fun....
Release Date 2012/03 -
Here's the Pitch: How to Pitch Your Business to Anyone, Get Funded, and Win Clients
Author Martin Soorjoo
Advice for every pitch situation a modern day entrepreneur will encounterWhether you're pitching for funding, the media, or to potential customers and partners, to survive and succeed as an entrepreneur, you have to know how to deliver a high-impact pitch. Here's ....
Release Date 2012/03 -
Social Media Marketing: An Hour a Day, Second Edition
Author Dave Evans
Updated with 100 pages of new content, this edition is better than everIn the newest edition of his top-selling book, social media expert Dave Evans bypasses theory to provide you with practical, hands-on advice on developing, implementing, and measuring social medi....
Release Date 2012/03 -
Media Composer® 6: Part 2—Effects Essentials
Author Greg Staten
MEDIA COMPOSER 6: PART 2 - EFFECTS ESSENTIALS is for editors who understand the basics of the editing tools in Media Composer and are ready to move ahead and learn the fundamentals of compositing and finishing within Avid Media Composer 6, the non-linear film/video ....
Release Date 2012/03 -
Author Jessie Stricchiola , Stephan Spencer , Eric Enge , Rand Fishkin
Four acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. This second edition brings you up to date on recent changes in search engine behavior—such as new ran....
Release Date 2012/03 -
How to Use Social Media Monitoring Tools
Author Jamie Turner
It’s no longer enough to launch a social media program: Your company needs to gain clear and substantial value from its social media investments. Getting results begins with monitoring. In How to Use Social Media Monitoring Tools, leading social media marketer Jamie....
Release Date 2012/02 -
This is Social Commerce: Turning Social Media into Sales
Author Guy Clapperton
The first book to market on the hottest topic on the webSocial commerce is the new buzz word and this book will be the first to cut through the hype and tell you exactly what it all means... and how to do it. Social media has moved on, it's not enough to just be en....
Release Date 2012/02 -
Author Stacey Shepatin , Mike Proulx
The Internet didn't kill TV! It has become its best friend. Americans are watching more television than ever before, and we're engaging online at the same time we're tuning in. Social media has created a new and powerful "backchannel", fueling the renaissance of ....
Release Date 2012/02 -
The social media MBA: Your Competitive Edge in Social Media Strategy Development & Delivery
Author Christer Holloman
It's a fact that companies so far have only scratched the surface of what can be achieved with social media.Whatever continent, industry, company size, current degree of social media adoption or your job title, the purpose of this book is to inspire you to see how ....
Release Date 2012/02 -
Uncommon Service: How to Win by Putting Customers at the Core of Your Business
Author Anne Morriss , Frances Frei
Most companies treat service as a low-priority business operation, keeping it out of the spotlight until a customer complains. Then service gets to make a brief appearance – for as long as it takes to calm the customer down and fix whatever foul-up jeopardized the r....
Release Date 2012/02 -
Sams Teach Yourself Microsoft® Dynamics CRM 2011 in 24 Hours
Author Anne Stanton
In just 24 sessions of one hour or less, you’ll learn how to drive powerful business results with Microsoft Dynamics CRM 2011! Using this book’s straightforward, step-by-step approach, you’ll learn how to orchestrate successful CRM projects, automate processes, crea....
Release Date 2012/01 -
Search Engine Optimization All-in-One For Dummies®, 2nd Edition
Author Susan Esparza , Bruce Clay
Ten minibooks cover all you need to know about search engine optimizationSearch engine optimization (SEO) is an essential tool for getting a handle on web site promotional tactics and tools. With this complete reference, you'll explore issues not covered anywhere e....
Release Date 2012/01 -
Microsoft Dynamics CRM 2011: Dashboards Cookbook
Author Mark AuCoin
Figuring out Dashboards in Microsoft Dynamic CRM doesn’t have to be complicated. The smart way to learn is by following these 50+ recipes that help you visualize your CRM data clearly and communicatively.Take advantage of all of the latest Dynamics CRM dashboard fea....
Release Date 2012/01 -
Author Christopher Barger
Build a powerful social media strategy to increase buzz—and the bottom line“Whether you’re Fortune 500 or a small business owner, if you’re looking for success in this field, you owe it to yourself to read this book.”—George G. Smith Jr., Social Strategist, PepsiCo“....
Release Date 2011/12