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Finding the Right Role for Social Media in Innovation
Author Deborah L. Roberts , Frank T. Piller
Social media success stories have highlighted the impact social media can have on companies’ fortunes. Yet the authors argue that there is a significant opportunity that isn’t being realized: utilizing social media to support innovation and new product ....
Release Date 2016/04 -
Search Engine Optimization: Your visual blueprint™ for effective Internet marketing, 2nd Edition
Author Kristopher B. Jones
A visual approach to the power of SEO marketing from a world-renowned Internet marketing expertSearch engine optimization (SEO) is an ever-growing and powerful form of online marketing that allows business to grow in a faster, more cost-effective way by increasing t....
Release Date 2010/08 -
Social Media Marketing For Dummies, 2nd Edition
Author Stephanie Diamond , Shiv Singh
Get the last word on the most up-to-date social media marketing techniquesIf you're not tweeting, Facebooking, or blogging by now, your business is getting left behind. Social media marketing is a highly effective way to engage with your customers. It's an easy, i....
Release Date 2012/04 -
The Voice of the Rising Generation
Author Keith Whitaker , Susan E. Massenzio , James E. Hughes Jr.
Avoid "Shirtsleeves to Shirtsleeves" by Finding Your VoiceGrowing up in a family with significant wealth or a family business can often feel like an exercise in silence. What should you ask? Whom should you ask? When? Is it ever right to talk about such things?The ....
Release Date 2014/09 -
Social Network Analysis for Startups
Author Alexander Kouznetsov , Maksim Tsvetovat
Does your startup rely on social network analysis? This concise guide provides a statistical framework to help you identify social processes hidden among the tons of data now available.Social network analysis (SNA) is a discipline that predates Facebook and Twitter ....
Release Date 2011/09 -
Author Matthew A. Russell
Popular social networks such as Facebook and Twitter generate a tremendous amount of valuable data on topics and use patterns. Who's talking to whom? What are they talking about? How often are they talking? This concise and practical book shows you how to answer th....
Release Date 2011/02 -
Author Michael Edesess
No professional investing advice is good advice. This hard-hitting book proves it with indisputable facts drawn from scientific research and the author's own thirty-five years of experience in the investment industry. Michael Edesess exposes “The Big Investmen....
Release Date 2007/01 -
Interact and Engage!: 50+ Activities for Virtual Training, Meetings, and Webinars
Author Tom Stone , Kassy LaBorie
Convince your online participants to tune in—and get them to interact and engage. Virtual classroom training is here to stay, and web and video conferencing is close to ubiquitous. Interact and Engage! offers proven strategies for captivating your live onl....
Release Date 2014/09 -
Author Nagraj Gornalli , Priyanka Dive
Implement DevOps for Salesforce and explore its featuresKey FeaturesLearn DevOps principles and techniques for enterprise operations in Salesforce Implement Continuous Integration and Continuous Delivery using tools such as Jenkins and Ant script Use the Force.com ....
Release Date 2018/09 -
Implementing Microsoft Dynamics 365 Customer Engagement
Author Mahender Pal
Gain hands-on experience working with the architecture, implementation, deployment, and data migration of Dynamics 365 Customer EngagementKey FeaturesExplore different tools to evaluate, implement, and proactively maintain Dynamics 365 for CE Integrate Dynamics 365 CE wi....
Release Date 2020/03 -
Salesforce Advanced Administrator Certification Guide
Author Enrico Murru
Master advanced Salesforce Administration concepts with expert tips, techniques, and mock testsKey FeaturesLearn advanced features to reduce implementation time and enhance your Salesforce administration skills Develop the ability to solve critical issues with a pr....
Release Date 2019/11 -
Avid Media Composer 6.x Cookbook
Author Benjamin Hershleder
What better way to learn the professional editing possibilities of Avid Media Composer than by trying out practical, real-world examples? This book has over 160 hands-on recipes and guidance covering both basic and advanced techniques.Hands-on recipes in a step-by-s....
Release Date 2012/12 -
Social Media Marketing, Second Edition, 2nd Edition
Author Emi Moriuchi
Faced with constant changes in consumer behavior, marketers are seeking various tools to promote and market their brands. Among those tools, the most impactful is consumer-generated content (CGC). CGC is viewed as consumers’ vote of confidence, which is a form of s....
Release Date 2019/04 -
The Web Content Style Guide: An Essential Reference for Online Writers, Editors, and Managers
Author Catherine O’Dowd , Rob Norton , Gerry McGovern
As quality becomes ever more critical in differentiating successful websites, the need for a professional approach to your content is growing. The Web Content Style Guide provides a set of standards and rules to ensure consistent quality content and a flawless servi....
Release Date 2001/11 -
Management Lessons from Mayo Clinic: Inside One of the World’s Most Admired Service Organizations
Author Kent D. Seltman , Leonard L. Berry
Management Lessons from Mayo Clinic reveals for the first time how this complex service organization fosters a culture that exceeds customer expectations and earns deep loyalty from both customers and employees. Service business authority Leonard Berry and Mayo Cli....
Release Date 2008/05 -
How to Make Money with Social Media Optimization
Author R. Scott Corbett
Master “SMO”: the strategic use of social media engagement to supercharge brands, extend reach, influence conversations, build share, and drive profits.The steep growth of online social networking sites like Facebook, Twitter, and LinkedIn marks the biggest shift in....
Release Date 2011/03 -
Home Automation Made Easy: Do It Yourself Know How Using UPB, INSTEON, X10, and Z-Wave
Author Dennis C. Brewer
Absolutely no experience needed!Make your home smarter, safer, and more fun—and save money, too! Home automation is finally practical, useful, and easy! Now, you can control your home exactly the way you want to, without paying monthly fees. This book shows how to d....
Release Date 2013/11 -
Author Jeff Havens
Includes Complete Participant & Instructor Workbooks!OverviewYour fast, fun resource for becoming more professionaland successful: the perfect complement to Jeff Havens’s Professional Excellence video course!DescriptionWe’ve all been students, but nowhere in our....
Release Date 2015/12 -
Hands-On Guide to Windows Media
Author Joe Follansbee
Hands-On Guide to Windows Media is a practical guide that teaches how to distribute audio and video efficiently and effectively over computer networks. This book enables you to get up and running quickly and focuses on one of the most popular tools in the stre....
Release Date 2012/09 -
Technology and Workflows for Multiple Channel Content Distribution
Author Philip J. Cianci
This book addresses the emergence of multi-channel broadcasting. Televisions, PC's, handheld and mobile reception devices now all receive content hat was once solely distributed by broadcast TV.No book currently on the market addresses the production infrastr....
Release Date 2012/09 -
Building Findable Websites: Web Standards, SEO, and Beyond
Author Aarron Walter
This is not another SEO book written for marketing professionals. Between these covers you’ll find practical advice and examples for people who build websites aiming to reach their target audience. Each chapter will introduce you to best practices and fresh perspec....
Release Date 2008/02 -
The Kindness Revolution: The Company-Wide Culture Shift That Inspires Phenomenal Customer Service
Author Ed Horrell
Re-energize your company's customer service--and inspire greater customer loyalty--using the power of kindness. Despite what some may think, the war against bad customer service will not be won on the front lines by changing specific techniques and processes at the....
Release Date 2006/08 -
Author Lam Thuy Vo
Did fake Twitter accounts help sway a presidential election? What can Facebook and Reddit archives tell us about human behavior? In Mining Social Media, senior BuzzFeed reporter Lam Thuy Vo shows you how to use Python and key data analysis tools to find the stories....
Release Date 2019/12 -
Display Advertising: An Hour a Day
Author Corey Koberg , David Booth
A complete guide to developing, implementing, monitoring, and optimizing an online display ad campaignThe display business is online advertising's fastest growing field. Google and others are starting to provide easy tools to enable small- and medium-sized business....
Release Date 2012/09 -
Author Alison Kramer , Scott Stratten
Easy to digest tips and tools on how not to run a businessExperts are constantly telling us what we need to be doing to improve our businesses. Hundreds of books in the market are filled with advice from these experts. But how can you filter out all of the bad advic....
Release Date 2013/10 -
Optimization Modeling with Spreadsheets, 3rd Edition
Author Kenneth R. Baker
An accessible introduction to optimization analysis using spreadsheetsUpdated and revised, Optimization Modeling with Spreadsheets, Third Edition emphasizes model building skills in optimization analysis. By emphasizing both spreadsheet modeling and optimization to....
Release Date 2015/07 -
Author Catharine Findiesen Hays , Yoram Wind
The fundamental relationships among brands, media, and people are being transformed, and just as we try to adapt, along comes a new disruption. Are you and your organization prepared to deal with today’s unprecedented speed and scope of technological change?Beyond ....
Release Date 2016/02 -
The 12 Powers of a Marketing Leader: How to Succeed by Building Customer and Company Value
Author Patrick Barwise , Thomas Barta
WHAT MAKES AN EFFECTIVE AND SUCCESSFUL MARKETING LEADER?The 12 Powers of a Marketing Leader, by former McKinsey Partner Thomas Barta and senior London Business School professor Patrick Barwise, is the first research-based leadership book for marketers in the 21st c....
Release Date 2016/09 -
Social Media for Musicians: SoundCloud®
Author Simone Hiebner , Gary Hiebner
These days, achieving success in the music business requires not only talent and persistence, but a healthy dose of social media savvy. Getting the word out and attracting fans has always played a crucial role in building a music career, and today, much of that audi....
Release Date 2014/06 -
Promotional Marketing, 2nd Edition
Author Roddy Mullin
In today’s connected world, promotion is fundamental to everything we do to drive business. This is a new edition of an established book, updated with the latest research on the shopper/buyer and how to reach their ‘tipping point’ when the decision to buy is made, ....
Release Date 2018/05