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Author Phil M. Jones
The sales guide for non-sales professionalsExactly How to Sell walks you through a tried and true process that draws on time tested methods that are designed to attract and keep more customers. No matter what you are selling (yourself, your product or your services....
Release Date 2018/01 -
The Conversion Code, 2nd Edition
Author Chris Smith
The new edition of the bestselling book for real estate agents, loan officers, SaaS and small businesses. In this revision, The Conversion Code: A Step-by-Step Guide to Marketing and Sales that Will Grow Your Business Faster, Second Edition, digital marketing and lead conversion expert Chris Smith d....
Release Date 2022/05 -
Fail More: Embrace, Learn, and Adapt to Failure As a Way to Success
Author Bill Wooditch
The business professional’s guide to building success out of failureLearning from our mistakes is the only way to make sure we don’t make the same ones twice. But what if you could use every failure—large and small—to actually create a successful business, career, ....
Release Date 2019/03 -
Author Bill Stinnett
Actionable advice for sales professionals and business owners for growing sales in today’s increasingly virtual marketplaceRapid changes in where and how people live, work, and do business in recent years, have triggered major shifts in how customers shop for and buy virtually everything! Sales and ....
Release Date 2022/10 -
Introduction to Search Engine Optimization: A Guide for Absolute Beginners
Author Todd Kelsey
Don't be intimidated by all the search engine optimization (SEO) tools out there. You will start out learning about keywords and the importance of quality content and then walk through incremental steps as you try out the tools and master the tips and strategies. ....
Release Date 2017/06 -
Author Geoffrey Garver , Peter Brown
Our current economic system—which assumes endless growth and limitless potential wealth—flies in the face of the fact that the earth's resources are finite. The result is increasing destruction of the natural world and growing, sometimes lethal, tension betwe....
Release Date 2009/02 -
Author Marcia Conner , Tony Bingham
Most business books on social media have focused on using it as a marketing tool. Many employers see it as simply a workplace distraction. But social media has the potential to revolutionize workplace learning. People have always learned best from one another -....
Release Date 2010/09 -
Author Agata Stachowicz-Stanusch
This topical and much needed book constitutes an important part of the debate on the integrity in an academic context as a sine qua non of responsible management education. Like you, we’ve all been listening to the highly publicized corporate scandals and instances ....
Release Date 2012/12 -
Working the Crowd - Social media marketing for business Second edition
Author Eileen Brown
Engaging with social media such as Facebook, YouTube, and Twitter is now a key part of global business communications. Blogs, microblogs, social networking and social news sites have become the new tools for effective marketing and sales. This book is an excellent r....
Release Date 2012/05 -
Author Caroline Marti
Brands, which are major economic entities and major symbols of market mediations, are increasingly appearing in the social arena as cultural actors in their own right. Their quest for social legitimacy and to have control over the markets goes beyond the usual framework o....
Release Date 2020/02 -
Microsoft Dynamics AX 2009 Programming: Getting Started
Author Erlend Dalen
Get to grips with Dynamics AX 2009 development quickly to build reliable and robust business applicationsDevelop and maintain high performance applications with Microsoft Dynamics AX 2009Create comprehensive management solutions to meet your customer's needsBest-pr....
Release Date 2009/12 -
Practical IT Service Management: A Concise Guide for Busy Executives
Author Thejendra BS
What do you have to do to make sure that IT headaches will not jeopardise your business?Today, your IT system is no longer an optional extra. Instead, it is integral to how you demonstrate your core competences. A stitch in time saves nine...Getting to grips with IT....
Release Date 2008/03 -
Microsoft Dynamics AX 2012 Services
Author Kenny Saelen , Klaas Deforche
Everything you need to know about implementing services with Microsoft Dynamics AX 2012 is contained in this hands-on guide. Easy to follow and totally practical, it’s a must for both new and experienced AX Dynamics developers.Learn about the Dynamics AX 2012 servic....
Release Date 2012/12 -
Author James F. Parker
This Element is an excerpt from Do the Right Thing: How Dedicated Employees Create Loyal Customers and Large Profits (9780132343343) by James F. Parker. Available in print and digital formats.How to get employees to think like owners (stock helps, but it’s just part....
Release Date 2010/06 -
Inside the Mind of the Shopper: The Science of Retailing, Second Edition
Author Herb Sorensen
World-Renowned Shopper Scientist Dr. Herb Sorensen Reveals: How Today’s Shoppers Think, Behave, and BuyNew Insights for Creating High-Profit Retail Experiences! In retail, there’s only one number one. It’s not Wal-Mart or Costco, or even Amazon: It’s the shopper. T....
Release Date 2016/08 -
Content Production Technologies
Author Harou Hiki , Fumio Hasegawa
We are currently in a digital content era. With the increase in circulation of multimedia content globally via the internet it has lead to the need for reuse of content stored in archives; the utilisation of newly stored materials; partially finished broadcasting p....
Release Date 2004/08 -
The Seven Success Factors of Social Business Strategy
Author Brian Solis , Charlene Li
How to align social media with business strategy for real resultsFor years now, businesses have approached social media in an experimental fashion unconnected to real results. There's a reason why the question about ROI is met with such hostility. But it's time fo....
Release Date 2013/06 -
Author Simon A. Lack
Recognize Wall Street tactics for what they are, and make smarter decisions with your moneyWall Street Potholes shares insights into the money management industry, revealing the shady practices that benefit the salesman far more than the client. Bestselling author ....
Release Date 2015/11 -
Author Jon Paz , Liz Kao
Your all-access guide to reaping the benefits of Salesforce.comSalesforce.com has a rapidly expanding influence over the way companies across the globe interact with their clientele. Written by Salesforce.com insiders with years of experience in customer relationsh....
Release Date 2016/04 -
Author Larry Weber
Engage on a deeper level by disrupting the typical business development scriptAuthentic Marketing offers a forward-thinking approach to achieving an entirely new level of engagement with today’s purpose-driven and skeptical audiences. The heart of this process invo....
Release Date 2019/01 -
Author John Lee
Master the online tools available to grow your business and conquer the competitionBusiness Hack is your essential roadmap to business growth and online marketing success. Author and successful entrepreneur John Lee shares his proven methods to harness the power of....
Release Date 2019/02 -
Security Designs for the Cloud, IoT, and Social Networking
Author Dac-Nhuong Le , Chintan Bhatt , Mani Madhukar
Security concerns around the rapid growth and variety of devices that are controlled and managed over the Internet is an immediate potential threat to all who own or use them. This book examines the issues surrounding these problems, vulnerabilities, what can be done to s....
Release Date 2019/11 -
They Ask, You Answer, 2nd Edition
Author Marcus Sheridan
The revolutionary guide that challenged businesses around the world to stop selling to their buyers and start answering their questions to get results; revised and updated to address new technology, trends, the continuous evolution of the digital consumer, and much....
Release Date 2019/08 -
The Customer Success Professional's Handbook
Author Ashvin Vaidyanathan , Ruben Rabago
The definitive “Customer Success Manager How-To-Guide” for the CSM profession from Gainsight, who brought you the market-leading Customer SuccessThe Customer Success Manager has become a critical asset to organizations across the business landscape. As the subscription mo....
Release Date 2020/01 -
Impossible to Ignore: Creating Memorable Content to Influence Decisions
Author Carmen Simon
A groundbreaking approach to creating memorable messages that are easy to process, hard to forget, and impossible to ignore—using the latest in brain scienceAudiences forget up to 90 percent of what you communicate. But people make decisions and act based on what t....
Release Date 2016/06 -
Sell Yourself: How to Create, Live, and Sell a Powerful Personal Brand
Author Cindy McGovern
Learn how to create, live, and sell your own personal brand—even if you hate sales!—with step-by-step help from the First Lady of SalesNo matter what your role or title is at work, selling is an important part of what you do—whether you're selling a product, an idea, or a new way of doing things. B....
Release Date 2022/09 -
Author Kevin Lund
Each of us sees more than 5,000 marketing messages every day. In such a crowded marketplace, brands are scrambling to find new ways to cut through the clutter to reach consumers. With such intense competition, it’s critical to stand apart beyond service and price. ....
Release Date 2018/10 -
Author Véronique Duong
Search Engine Optimization (SEO) is arguably the most significant tool that marketeers have to push online content. As the hub of the computational engineering fields, SEO encompasses technical, editorial and link-building strategies, and is an integral part of our ....
Release Date 2020/01 -
Salesforce Lightning Platform Enterprise Architecture - Third Edition
Author Andrew Fawcett
A comprehensive guide filled with best practices and tailor-made examples - a must-read for all Lightning Platform architects!Key FeaturesUse the Lightning Platform to build integrated, scalable, and robust apps focused on enterprise-level customer demands Use the Lightn....
Release Date 2019/11 -
Web 2.0 Knowledge Technologies and the Enterprise
Author Paul Jackson
Whilst enterprise technology departments have been steadily building their information and knowledge management portfolios, the Internet has generated new sets of tools and capabilities which provide opportunities and challenges for improving and enriching knowledge....
Release Date 2010/05