Let's have a look where recommendation systems are applied in the practical world:
- Two-thirds of the movies on Netflix are recommended.
- Thirty-five percent of Amazon's sales come from recommendations.
- On Google News, recommendations generate 38 percent more click-through.
- Attempts to predict a user's preference for an item is based on past ratings of other items.
- They can suggest courses to university students based on their needs and preferences.
- They can match resumes to jobs on online job portals.
Now, let's try to use a recommendation engine to solve a real-world problem.