Index
The index that appeared in the print version of this title was intentionally removed from the eBook. Please use the search function on your eReading device for terms of interest. For your reference, the terms that appear in the print index are listed below
Aardvark
Abrash, Michael
Accelerated Mobile Pages program
Accidental Billionaires (Ben Mezrich)
achievable-unachievable missions
acqui-hiring
acquisitions
failed
future ability to make
see also individual companies
action, taking
Acton, Brian
ad load
adoption of innovations
advertising
by China-based companies
competition with Google for
effectiveness of
Facebook’s and Google’s shares of
on Facebook vs. on Instagram
failures in
future of
on Instagram
in Japan
and messaging
in News Feed
in people-first culture
revenue incursion in
win–lose history of
as win–win solution
advertising market
in China vs. U.S.
in India
in Japan
affordability of services
Africa
Free Basics in
lack of awareness of Internet in
AirBnB
Akamai
Alphabet
decline in stock of
early 2016 earnings for
leader of
speculative activities of
Amazon
comeback from decline of
Echo assistant of
and expectations of profits
leader of
and natural language interfaces
as potential threat to Facebook
pursuing mission of
thriving through transitions by
Amazon Web Services
AMOS-6 satellite
AMOS-9 satellite
Andela
Anderson, Chris, on smartphone wars
Andreessen, Marc
on Facebook board
and Free Basics in India
on great makers
Palihapitiya’s ability to displace
Andreessen Horowitz
Android
Android apps
AOL
Apple
app developer requirements of
comeback from decline of
and connectivity challenge
decline in stock of
early 2016 earnings for
employee satisfaction at
Facebook employees moving to and from
growth of
interdependence of Facebook, Google, and
iOS of
and iPhone growth
leader of
and natural language interfaces
as potential threat to Facebook
pursuing mission of
in recovering economy
risks for
sharing data center designs with
and Siri
struggle at, after Jobs’ passing
thriving through transitions by
unique asset of
in VR and AR field
in VR/AR glasses competition
Apple App Store
AR, see augmented reality; virtual and augmented reality
Arab Spring
Arrington, Michael
artificial intelligence
for Facebook in China
Facebook lab for
of Facebook M
Ascenta
Asia, Internet connectivity in
Asia Pacific
Free Basics in
lack of awareness of Internet in
asset sharing
Assist
Atlantic Media
Atlas
AT&T
attention shifts, as future threat
auctioning ads
Audience Network
augmented reality (AR), see also virtual and augmented reality (VR and AR)
availability of service
awareness of Internet
Baby Boomers
Badros, Greg
bandwidth
Bangladesh
Baseline Ventures
Beacon
Bell, Alexander Graham
Beluga
Benchmark Capital
Beyoncé
Bezos, Jeff
on boldness
characteristics of
lessons about focus from
Zuckerberg’s interaction with
Bierstadt, Albert
Bill and Melinda Gates Foundation
Blackberry
Blockbuster
blocking
BMO Capital
board of directors
boldness
Breyer, Jim
investment by
on Yahoo’s acquisition bid
Briggs, Gary
Brin, Sergey
Buckingham, Marcus
Buffett, Warren
Building 8
Burberry
Burbn
Burson Marsteller
Buzz
Buzzfeed
caching
Callahan, Ezra
Camera
Cardboard
Carlsen, Magnus
Carmack, John
Cathcart, Will
censorship
Cerf, Vint
challenges
Chan, Priscilla
Chan Zuckerberg Initiative
Chaos Monkeys (Antonio Garcia Martinez)
Chewbacca Mom
China
China Telecom
churned users
Circles (Google+)
Cisco
clever-foolish visionaries
cloud, see also infrastructure
Coffman, Curt
Columbian Exchange
Columbia University
commitment
company building
competition, in China
competitors
defending against
operating systems as
computer(s)
and global sales of PCs
history of
learning by, see also artificial intelligence
messaging by
comScore
connectedness, feeling of
connecting people
breaking down problem of
challenges in
in India
infrastructure for
as mission
reasons for
solutions for moving forward with
Zuckerberg’s vision for
Connectivity Lab
Constine, Josh
consumer technology
players in
revenue growth for
contact importing
content sources
convolutional neural networks
Cook, Tim
Core Product Value
Costolo, Dick
CourseMatch
Cox, Chris
complicated work of
and News Feed
retention of
and Sandberg
successor for
Crosby, Alfred
Crossing the Chasm (Geoffrey Moore)
Csikszentmihalyi, Mihaly
d’Angelo, Adam
data centers
data plans
Dau, Ramiro Lopez
Deals
deep learning
democratization
in advertising
of intelligent messaging
Deng, Peter
Dentus
Deutsche Telekom
devices
Diesel, Vin
Diffusion of Innovations (Everett Rogers)
digital colonialism
digital media
advertising in
time spent on
types of
digital personal assistants
display advertising
disruption, see also self-disruption; threats
Dodgeball
doing
Dorsey, Jack
DoubleClick
drones
Dugan, Regina
Ebersmann, David
Echovox
Edison, Thomas, on opportunity
Egypt
Elliott, Nate, on Facebook’s effectiveness
eMarketer
emerging markets
employee engagement
flow for
with “jungle gym” career progression
endogenous connections
Ethiopia
Eutelsat
evaluating projects, framework for
Ewanick, Joel
exogenous connections
Eye Phone
acquisitions of
advertising on
annual revenue of
during Arab Spring
attempt to acquire Snapchat by
campus of
and Columbian Exchange
and connectivity challenge
current global presence of
and defense against Google+
employee engagement at
employee satisfaction at
future possibilities for
global monthly users of
goals of
growth of
infrastructure for speed at
institutionalization of risk and failure at
interdependence of Apple, Google, and
key asset of
launch of
leader of
as lens on the world
long games of
mission of
negative press preceding IPO of
number of employees in 2010 at
people served on
potential threats to
reach of
self-disruption by
share of digital advertising in 2011 for
size of
and stock value following 2012 IPO
thriving through transitions by
timeline of
as top-used app
user time spent on
in VR/AR glasses competition
weekly company-wide Q&A at
see also specific topics
Facebook Audience Network
Facebook Creative Lab
Facebook for Every Phone
Facebook Home
Facebook Inc.
Facebook Lite
Facebook Live
Facebook M
Facebook Zero
FaceMash
facial recognition
Fahad, Prince of Saudi Arabia
failure
in acquisitions
in advertising
future of
of Google+
hacking
institutionalization of
in mobile apps
in using main service
features
Feed Quality Panel
f8 Developers Conference
First, Break All the Rules (Marcus Buckingham and Curt Coffman)
Fischer, David
flow
flow channel
Follow feature
Free Basics
FriendFeed
friends
Friendster
frontline managers
future possibilities
for connecting the unconnected
if Facebook “wins”
for infrastructure
for messaging
people who invent
threats to
in virtual reality and Augmented Reality
Gates, Bill
on great makers
lessons about long view from
Zuckerberg’s interaction with
GearVR
Germany
Ghonim, Wael
glasses
AR
VR/AR
Gleit, Naomi
current position of
focus in work of
and People You May Know feature
and size of service
and Snaptu acquisition
global presence
GM
goals
knowing
of News Feed
Golden Shield Project (Great Firewall)
Goldman Sachs
Goler, Lori
abilities of
on Cox’s influence
and engagement-centric approach
and “jungle gym” career progression
strengths-based focus of
Accelerated Mobile Pages program of
acquisition overtures from
advertising competition with
advertising on
and Android
annual revenue of
app developer requirements of
and auctioning of search result slots
campus of
and Cardboard
comeback from decline by
as competitor
and connectivity challenge
and DoubleClick
employee satisfaction at
Facebook employees moving to and from
Facebook profiles searchable on
Google+ effort of
interdependence of Facebook, Apple, and
as lens
and Magic Leap
and natural language interfaces
and Now
number of employees at
PageRank algorithm of
as potential threat to Facebook
pursuing mission of
in recovering economy
revenue and revenue growth at
search on
share of digital advertising in 2011 for
sharing data center designs with
and slowing in generating search clicks
thriving through transitions by
two-sided dynamic of
unique asset of
in VR/AR glasses competition
Google+
halt in momentum of
launch of
lessons from failure of
origin of
Zuckerberg’s leadership through challenge of
Google Play
Google search
Graham, Don, on Facebook board
Graph Search
Great Firewall (Golden Shield Project)
Grenier, Adrian
Greylock Partners
Groups
Grove, Andy
ceding of CEO role by
characteristics of
on hard decisions
mother’s influence on
Zuckerberg’s interaction with
growth of Facebook
and decline surrounding IPO
future opportunities for
hypothetical, by 2025
math of
in mobile
from opening to universities and high schools
reasons for early stall in
and retaining users
in revenue
team efforts for
GTN Telecom
Gundotra, Vic
Hackathons
Hangouts (Google+)
hardware
Harvard
Hastings, Reed
Haystack
head-mounted displays (HMDs)
Heiliger, Jonathan
Hertzfeld, Andy
Hewitt, Joe
HipHop for PHP
HipHop Virtual Machine
hiring, see talent wars
HMDs, see head-mounted displays
Hölzle, Urs
Home
home page takeovers
horizon, knowing
host platforms
HP
HTC Vive
Hyperlapse
ideas, clever and foolish
id software
Iger, Bob
image recognition
importing contacts
India
blocking of Free Basics in
Internet connectivity in
Indonesia
Industrial Revolution
Information Revolution
infrastructure
and connectivity gap
future of
hardware in
historical development of
in India
need for
and Parse acquisition
responsibility for
software in
for specific projects
initial public offering (IPO)
causes of pessimism about
negative press preceding
stock price following
innovations, diffusion of
acquisition of
advertising on
blocking of
and Chinese market
global monthly users of
growth of
infrastructure of
in Japan
people served on
in Russia
and SVOD
understanding value of
user time spent on
Intel
interactive Canvas ads
internal threats
International Space Station
Internet
access to
China’s shutdown of
connection to
home page takeovers on
hypothetical growth of
lack of awareness of
users of
Internet connectivity
inviting friends
iOS
iPad app
iPads
iPhone
IPO, see initial public offering
Iribe, Brendan
Jaiku
Japan
Jobs, Steve
characteristics of
on great makers
keynotes of
on looking backward
passing of
reality distortion field of
job satisfaction
JPMorgan Chase
jukebots
“jungle gym” career progression
KakaoTalk
Kalanick, Travis
Kang-Xing “KX” Jin
Karma
Kennedy John F., on moonshot goal
Kenya
Kik
Kirkpatrick, David, on Free Basics
Kline, Charley
Kotler, Steven, on flow
Koum, Jan
Krieger, Mike
language translation
Lanier, Jaron
large-scale advertising
Latin America
Free Basics in
lack of awareness of Internet in
Layout
leadership, as key asset for Facebook
learning
supervised and unsupervised
Zuckerberg’s commitment to
Leary, Timothy
LeCun, Yann
lenses
lesson(s) learned
add by subtracting as
care more about mission as
defense against competitors as
democratization as
disrupt yourself as
growth as
knowing your horizon as
long games as
speed is a feature as
talent wars as
from Zuckerberg
Li Ka-Shing
Likes
Line
Liu, Deb
Liu Yunshan
live video
long games
in China
in India
in Japan
look-alike targeting
Luckey, Palmer
Lu Wei
Lyons, Dan
Ma, Jack
Magic Leap
Magic Moment
Maguire, Yael
Mann, Charles
Marcus, David
Marooney, Caryn
Martinez, Antonio Garcia
mass media
McLuhan, Marshall
media
Medici, Cosimo de
Medici, Lorenzo de
Medici Academies
Mercedes
messaging
future for
as original interface
with WhatsApp
Messenger
blocking of
and Facebook leadership position
global monthly users of
people served on
as top-used app
and WhatsApp
Mezrich, Ben
Michael Kors
Microsoft
acquisition overtures from
advertising agreement with
Facebook employees moving to and from
sharing data center designs with
in VR/AR glasses competition
Microsoft HoloLens
Middle East uprisings
Millennials
mission(s)
achievable-unachievable
caring about delivering on
commitment to
Cox’s commitment to
cult of
scope of
time spent in pursuing
mobile
advertising on
as disruption
extended to VR and AR
Facebook’s growth in services for
host platforms for
optimizing for
percentage of Internet traffic in
shift to
mobile apps
failures in
successes in
Modi, Narendra
monitoring
moon mission
Moore, Geoffrey
Morgan Stanley
Morse, Samuel
Morsi, Mohamed
Moskovitz, Dustin
Mossberg, Walt
Mosseri, Adam
Mozilla
Mubarak, Hosni
Munger, Charlie
Musk, Elon
MySpace
stall in number of user
translation by
user base of
NASDAQ
natural language interfaces
NBC
Neary, Dan
Netflix
net neutrality
networking equipment
News Corp
News Feed
advertising in
algorithm of
forces benefiting use of
future of
launch of
as lens
mobile
new features in
potential use for
power of
responsibilities of
New Thing™
New User Experience (NUX)
new users
Nigeria
Nokia
North African uprisings
North Star Metric
Now
NUX (New User Experience)
Obama, Barack
Octazen
Oculus Rift
Oculus Story Studio
Oculus VR
Odeo
Offers
Olivan, Javier
current position of
focus in work of
and size of service
and translating Facebook
Onavo
Only the Paranoid Survive (Andy Grove)
Open Compute Project
OpenSocial API
Open Source communities
operating systems
Operator
Orkut
Ortiz, Fernando
Page, Larry
characteristics of
and Google+ efforts
“toothbrush test” of
PageRank search algorithm
Pages (Facebook)
Pages (Google)
Pahwa, Nikhil
Pakistan
Palihapitiya, Chamath
and Facebook Zero
focus in work of
post-Facebook work of
and size of service
Paper
Parikh, Jay
Parse
Patton, George S., on plans
PayPal
Penn, Mark
people-first culture, advertising in
People You May Know
personal assistants
Philippines
phones
Photos (Google+)
Picasa
Pixar
Planck, Max
PlayStation VR
Play Store (Google)
Poke
pornography
portals
power usage effectiveness (PUE)
privacy audits (Google)
product-centric Medici Academies
products
creating
growing/acquiring
using Facebook when considering
PUE (power usage effectiveness)
Quartz
Questions
Quora
Reactions (in News Feed)
“reads”
reality, see also virtual and augmented reality (VR and AR)
recruiting, see talent wars
regionally-appropriate advertising
regulatory threats
relevance of Internet
removed users
RenRen
Reporters Without Borders
resurrected users
retained users
retention
revenue growth
revenue incursions
Reynolds, Diamond
Riff
risk
appetite for
institutionalization of
Rogers, Everett
Ronaldo, Cristiano
Rooms
Rose, Dan
rural network sites
Russia
Sacca, Chris
Safety Check
Salk, Jonas
Samsung GearVR
Sandberg, Sheryl
division of labor between Zuckerberg and
and Facebook advertising
and Facebook in China
as Facebook’s heart
and Goler
and Google+ challenge
and local regulatory conditions
in partnership with Zuckerberg
retaining
and stock price decline following IPO
satellites
scale
Schmidt, Eric
Schrage, Elliot
Schroepfer, Mike (Schrep)
Schultz, Alex
scraping
search
search advertising
Seinfeld, Jerry
self-attack strategy
self-disruption
acquisition of Instagram as
advertising on Instagram as
for turning visions into reality
Sequoia Capital
servers
sharing
of assets
between people
Silicon Valley
Sinofsky, Steven
Siri
SK Telecom
Skype integration
Slack
Slide
Slingshot
smartphones
as disruption
global sales of
as VR and AR interface
Smith, Vaughan
Snapchat
competition with
global monthly users of
Google’s potential acquisition of
as Millennial favorite
as potential threat
projected revenue for
and SVOD
Snap Inc.
Snaptu
Social Capital Partnership
social flow
Social Good
software
Sony
Sorkin, Aaron
Sorrell, Sir Martin, on monetizing social platforms
South Asia
South Korea
Spacecom
SpaceX
speculative future projects, as threats
speed, infrastructure for, see infrastructure
Spiegel, Evan
Sponsored Stories
Stanford University
stock price
following IPO
reversal in
strengths-based approach
sub-Saharan Africa
subscription video on demand (SVOD)
Sun Microsystems
Super Bowl advertising
supervised learning
surveys
Sutherland, Ivan
SVOD (subscription video on demand)
Swift, Taylor
Swimming Across (Andy Grove)
Swisher, Kara
switching
Systrom, Kevin
and acquisition of Instagram
as builder
and early ads on Instagram
talent wars
anatomy of
and employee engagement
Goler’s contribution to
and retaining great people
TAO (The Associations and Objects)
targeted advertising
Taylor, Bret
Telecommunications Infrastructure Project
Telecom Regulatory Authority of India (TRAI)
Telegram (app)
telegraph
telephone
Tencent
Tesla
text analysis
The Associations and Objects (TAO)
Thiel, Peter
on Facebook board
on successful businesses
on Yahoo’s offer
threat(s)
in computing technologies
failure via
and host platforms
internal
potential
product effectiveness and revenue as
regulatory
shifts in people’s attention as
VR and AR as protection against
see also self-disruption
Thrive Capital
“thundering herd” problem
Timeline
“toothbrush test”
TRAI (Telecom Regulatory Authority of India)
translations
Tsinghua University
advertising revenues of
during Arab Spring
attempted Instagram acquisition by
global monthly users of
in Japan
monthly users of
as potential threat
Uber
United Kingdom (UK)
Unseld, Saschka
unsupervised learning
urban wireless technologies
user surveys
Verizon
Viacom
Viber
Vice
Vichit-Vadakan, Visra
video
in covering wars
live
through subscription video on demand
video ads
video recognition
Vietnam
Vine
virtual and augmented reality (VR and AR)
applications of
competition in
extension of mobile medium to
importance of
industry attempts at
of Oculus VR
virtual assistant
Virtual Gifts
virtual reality (VR)
crowd-funding campaign for
HMD technical issues with
see also virtual and augmented reality (VR and AR)
vision
for connecting people
turned into reality
visionaries
Vive
VPL Research
VR, see virtual and augmented reality; virtual reality
VR/AR glasses
Wanamaker, John, on advertising
The Washington Post
Wave
acquisition of
blocking of
and Facebook leadership position
global monthly users of
and Instagram acquisition
Magic Moment for
and Messenger
people served on
understanding value of
willpower
wireless technologies
wit.ai
women, connectivity challenge for
Wozniak, Steve
“writes”
Xi Jinping
Yahoo!
Yale University
YouTube
Zambia
Zong
Zoufonoun, Amin
Zuckerberg, Mark
and acquisition of Instagram
and advertising on Instagram
on AMOS-6 satellite destruction
appetite for risk and failure of
and attempt to acquire Snapchat
characteristics of
control of company by
difficult questions faced by
division of labor between Sandberg and
early life of
employees’ approval of
and Facebook in China
as Facebook’s brain
on failure
and Free Basics in India
on great makers
importance of mission to
interactions between Systrom and
and Koum
leadership of, through Google+ challenge
lessons learned from
and long games
and meeting with Grove
and Messenger
on Oculus VR acquisition
partnership of Sandberg and
public appearances of
public perception of
retaining
and stock price decline following IPO
as student
style of
and success of Facebook
and vision for connecting people
Zuckerberg, Max (Mingyu)
ZuckNet