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by Mike HOEFFLINGER
Becoming Facebook
Cover
Half title
Title
Dedication
Contents
Preface
Part 1 Setting the Scene
1: The Bell Tolls: Half the company it used to be
2: Finding Your Inner Zuck: Everything at Facebook starts with Mark Zuckerberg, but it doesn’t end there
Part 2 10 Challenges on the Road from Also-Ran to Juggernaut
3: How Facebook Turned Down $1 Billion
Lesson 1: Know whether this is your next thing or your last thing.
4: How Facebook Became Your Lens on the World
Lesson 2: Add by subtracting.
5: How Facebook Grows . . . and Grows
Lesson 3: Know your North Star Metric, Magic Moment and Core Product Value.
6: How Facebook Built a $10 Billion Business in Three Years
Lesson 4: Everybody wins if you democratize something for customers of all sizes.
7: How Facebook Goes Fast
Lesson 5: Speed is a feature.
8: How Facebook Beat Google
Lesson 6: Crossing the chasm is the best defense.
9: How Facebook Became More Than Facebook
Lesson 7: Disrupt yourself before someone else does.
10: How Facebook Plays the Long Game
Lesson 8: Some long games are worth playing if you take care of business in the meantime.
11: How Facebook Wins the Talent Wars
Lesson 9: Employee engagement is everything. Fit to people’s strengths and ignore weaknesses.
12: How Facebook Became the Biggest of the Big
Lesson 10: Care more.
Part 3 The Future
13: Messaging Becomes the Medium: Two more giant apps and an artificial intelligence based on trillions of pieces of data.
14: Connecting the Next Billion People: The most questionable business decision for the best reasons.
15: “Transporting” a Billion of Us with VR and AR: Building the last screen.
16: What If Facebook “Wins”? Reknitting the Pangea of the mind.
Part 4 Parting Thoughts
17: Failure Isn’t: Facebook doesn’t always hit it out of the park, and that’s a good thing.
18: Nothing Lasts Forever? No technology company is immune to disruption.
Acknowledgments
Notes
Index
About the Author
Free Sample Chapter from Extreme Teams
Other Best-Sellers from Amacom
Copyright
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Dedication
Becoming
Facebook
The 10 Challenges That Defined
the Company Disrupting the World
Mike Hoefflinger
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