Other Best-Sellers from AMACOM

Fail Fast or Win Big:
The Start-Up Plan for Starting Now

Fail Fast or Win Big shows you how to forgo a traditional business plan by building a viable business model, a way to find, test, and sell to your market simultaneously, practically from Day 1, then leverage your customers’ experiences immediately toward improving your product. This could mean scrapping your product completely—so be it! If you’re going to fail, fail fast and move on to your big win.

Think Agile:
How Smart Entrepreneurs Adapt in Order to Succeed

When you lock yourself into one strategy, one product, one distribution method—and one way of thinking about your business—you limit your potential, and lower your chances of capitalizing on economic, industry, or market changes. This book examines the latest trends that will soon present opportunities and obstacles for all entrepreneurs. Think Agile is an essential guide for the success of any business . . . no matter what obstacles may lay in its path.

Getting to Innovation:
How Asking the Right Questions Generates the Great Ideas Your Company Needs

When it comes to true innovation, it’s not formulating the great ideas, but asking the right questions that will ultimately lead to results. Getting to Innovation offers the tools to help every company tap into its most inspired thinking.

Make Your Own Waves:
The Surfer’s Rules for Innovators and Entrepreneurs

Like the ocean, the marketplace constantly changes and today’s cresting reward becomes tomorrow’s crashing risk. Before you venture out, take a lesson from the experts: big wave surfers. Like successful entrepreneurs, they rely on preparation, passion, and persistence—and they relish a challenge. So it’s no surprise that countless surfers have pioneered products and launched thriving businesses (GoPro Cameras, O’Neill, Reef, Quiksilver). Packed with stories of surf innovators, entrepreneurs, and legends, Make Your Own Waves reveals 10 rules of the water.