Table of Contents

Preface

Part 1: Getting Started, Templates, and Features

1

Setting Up Canva on Desktop and Mobile

Technical requirements

What is Canva?

Free versus Pro – what’s the difference?

Canva Free benefits

Canva Pro benefits

Setting up your Canva account

Using the mobile version of Canva

Setting up folders for organization

Creating folders

Scheduling content with the Content Planner

Creating and scheduling a post

Other ways to schedule and post

Summary

2

Discovering and Editing Templates

Finding and editing your templates

Changing the colors

Changing images on a template

Changing the text and font

Starting and finding your designs

Finding your designs

Using lines and shapes

Lines

Shapes

Text effects and fonts

The difference between sans serif and serif fonts

Curved text

Summary

3

Tools and Features for Using Elements and Images

Adding elements into the mix

Editing my chosen element

Being keyword specific

Element collections

Adding and editing images

Smartmockups

Shadows

Frames

Changing the background

Summary

4

Designing Eye-Catching Graphics through Useful Features

Grouping elements

Aligning and spacing text

Rulers and margins for print

Locking elements

Changing the transparency

Resizing your designs

Positioning elements front to back

The Background Remover tool

Summary

Part 2: Creating Your Brand and Design Tips

5

Exploring the Awesome Creative Tools for Branding

Understanding the basics of a brand

The importance of consistency

Canva’s awesome color generator tool

Discovering Canva’s fonts

How to create your brand kit

Creating your brand kit with Pro

Create your brand kit with a free account

Understanding copyrights and trademarks

Licenses and copyright

Templates

Trademarks

Summary

6

Expert Hacks to Create Your Own Professional-Looking Designs

Adding gradients to achieve depth

Using the Quick Create feature

Using grids for quick, effective designs

Creating with frames

Creating graphs for your documents

Graphs

Tables

Summary

7

Five Graphic Design Principles You Need to Know

Contrast

Color

Size

Typography (or font)

Balance

Hierarchy

Alignment

Repetition

Summary

Part 3: Let’s Get Creating

8

Creating Your Perfect Logo

Creating a logo in Canva and using templates

Brand guidelines for logos

Using icons, text, and basic shapes in logos

Content you cannot trademark

Creating different logo versions

Summary

9

Making Social Media Graphics with Canva

Creating a profile frame

Creating a Facebook banner

Groups and page banners

Creating an animated Instagram story

Adding animation using the Canva features option

Adding animated elements

Creating a business card

Creating a magazine or leaflet advert

Summary

10

Leveraging Video and Animation within Your Business Marketing

Creating presentations

How to add and edit audio

How to add and edit video

How to add animation

Recording direct into Canva

Summary

11

Downloading and Sharing Your Designs

How to download a design

How to share your design

Linking to social media

Creating clickable links

Apps you can connect to Canva

How to create a QR code

Summary

12

Tips and Tricks for Printing

Printing templates

Margin

Print bleed

Crop marks and bleed

Flatten PDF

Color Profile

Designing multi-page documents for print

PDF editing and printing

Printing directly through Canva

Summary

Index

Other Books You May Enjoy