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Part IV: Four Skills for the Disruptive Marketer
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Part IV: Four Skills for the Disruptive Marketer
by Geoffrey Colon
Disruptive Marketing
Cover
Title
Dedication
Contents
Foreword: Gemma Craven, Senior Vice President, Director of Social and Mobile, McCann Erickson
Preface
Introduction: What If?
Part I: A World without Rules
1. The Disruptive Mindset: Create, Engage, Adapt
2. The Disruptive Continuum: Perpetual Change
3. Creative Disruption in the Anti Organization Age
4. Stop Hiring MBAs: Your Business Needs Hybrids to Succeed
Part II: The New Personality of Marketing Success
5. The Disruptive Marketer’s Mindset: Punk Rocker, New Parent, Soccer Player
6. The Genius of Tinkerers and “Temporary” Marketers
Part III: The Building Blocks of Disruptive Marketing
7. Content is King—But Distribution is Queen
8. Social by Design and the Advent of the Post-Digital Age
Part IV: Four Skills for the Disruptive Marketer
9. Skill #1: Always be Listening
10. Skill #2: Don’t be Lured by Bright, Shiny Objects
11. Skill #3: Give Back: Ethics as the New Marketing
12. Skill #4: Learn, Unlearn, Relearn
Epilogue: Feelings Rule
Afterword
Acknowledgments
Appendices
Tools by Category
Endnotes
Additional Reading
Interviewees
About the Author
Index
Free Sample From Get Scrappy by Nick Westergaard
About Amacom
Copyright
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8. Social by Design and the Advent of the Post-Digital Age
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9. Skill #1: Always be Listening
PART IV
FOUR SKILLS FOR THE DISRUPTIVE MARKETER
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