ABOUT THE AUTHOR

GEOFFREY COLON is communications designer and social data expert at Microsoft in Bellevue, Washington. The majority of his work concentrates on growth marketing for Microsoft search advertising products, using social data and digital tools. Geoffrey leads a scrum team of disruptive marketers who create, execute, and measure 50/50 “creative meets analytical” strategies to help drive education, adoption, connection, and cultural immersion for the Bing Ads product with advertisers. He is also a subject-matter expert on personal branding, the gig economy, socializing the enterprise, the future of work, content marketing, and podcasting.

Prior to joining Microsoft in 2013, Geoffrey was vice president of digital strategy at Ogilvy & Mather, in New York City. In that role, Geoffrey created and executed tactical social strategies for IBM. He authored several of the top thought-leadership pieces for the agency, including one on content as the new currency for Fast Company.

Geoffrey has spent twenty years in various marketing capacities working for and with several of the most influential brands, including IBM, Red Bull, Spotify, Netflix, the Economist, and the Food Network. He spent a few years in the startup world and several years in the music industry as DJ Geoffe, during which time he released over a dozen commercially available mix compilations. He has also worked with several high-profile musical artists, including Britney Spears, Christina Aguilera, The White Stripes, and Moby.

Geoffrey is a 1994 graduate of Lehigh University with a bachelor of arts degree in journalism and mass communications. He is host of the weekly marketing podcast for eccentric minds Disruptive FM and blogs regularly on DisruptiveMarketer.net. He also contributes original articles regularly to LinkedIn, Medium, and the Microsoft Search Advertising blog. He has been quoted in various publications and media outlets, including Marketplace on NPR, the Wall Street Journal, Billboard Magazine, the Los Angeles Times, Advertising Age, and Digiday, and is an avid speaker on the global marketing conference circuit. This is his first book.