ADDITIONAL READING

The following are ten books you should also read to become a disruptive marketer:

1. I Live in the Future and Here’s How It Works: Why Your World, Work, and Brain Are Being Creatively Disrupted, Nick Bilton (New York, Crown Business, an imprint of the Crown Publishing Group, a division of Random House, Inc., 2010).

2. How Google Works, Eric Schmidt and Jonathan Rosenberg (New York, Grand Central Publishing, a division of Hachette Book Group, Inc., 2014).

3. The Rise of the Creative Class . . . and How It’s Transforming Work, Leisure, Community, and Everyday Life, Richard Florida (New York, Basic Books, 2002).

4. Blink: The Power of Thinking Without Thinking, Malcolm Gladwell (New York, Little, Brown and Company, 2005).

5. The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses, Eric Ries (New York, Crown Business, 2011).

6. The Long Tail: Why the Future of Business Is Selling Less of More, Chris Anderson (New York, Hyperion, 2006).

7. The Wisdom of Crowds, James Surowiecki (New York, Anchor Books, 2004).

8. A Whole New Mind: Why Right-Brainers Will Rule the Future, Daniel H. Pink (New York, Riverhead Books, 2005, 2006).

9. The Design of Business: Why Design Thinking Is the Next Competitive Advantage, Roger Martin (Cambridge, MA, Harvard Business Press, 2009).

10. Originals: How Non-conformists Move the World, Adam Grant (New York, Viking, 2016).