TOOLS BY CATEGORY
While theory and inspiration are ways for you, the reader, to connect with me, the author, if I were to give you only theory, it wouldn’t be enough. In our creative economy, we need resources to help spark ideas. This list, which is by no means exhaustive, provides some ideas for shaping your creative strategy, based on the skills described in this book, especially in chapters 6 through 9.
Keep in mind that marketers belong to the “flavor of the month” club. Agency personnel are particularly guilty of this, because they can package and sell it to their clients. Don’t chase the shiny items—whether it’s vertical video one day or beacon data tracking the next. Marketing, especially disruptive marketing, isn’t always that disruptive once you get into the fine points—understanding people, unearthing hard-to-find insights that others simply ignore, and realizing that automation is not a threat but, rather, a way to become more important to customers. Technology is a tool; it can only help empower and execute ideas. Those ideas still need to be created by you.
DISTRIBUTION
How do you get your message heard? Reach the audience where it is. The most important application program interfaces (APIs) to learn for social network distribution include:
• Facebook Graph API
• Twitter REST APIs
Websites with social share buttons: Squarespace, Wix, Weebly |
Snapchat Tumblr Periscope Streamup Blab Tribe |
MEASURING DISTRIBUTED CONTENT |
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Google Analytics |
Calq |
Clicky |
Indicative |
Heap |
Kissmetrics |
Chartbeat |
Mixpanel |
Gauges |
Trakio |
GoSquared |
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HASHTAG TRACKING |
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Tagboard |
Twubs |
SEARCH ENGINE OPTIMIZATION |
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Moz |
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SEARCH ENGINE MARKETING |
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Bing Ads |
Kenshoo |
Google Adwords |
Acquisio |
Marin |
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PAID SOCIAL MEDIA |
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Facebook Advertising |
Pinterest Ads |
Twitter Ads |
LinkedIn Ads |
Tumblr Advertising |
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BLOG PUBLISHING |
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Medium |
Blogger |
Wordpress |
TypePad |
EMAIL MARKETING |
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MailChimp |
Constant Contact |
Sociabble |
TrapIt |
SOCIAL BY DESIGN
The following are ways to create that make ideas shareable:
Sight
In any essential persuasive messaging we know that we should “show, not simply tell,” so in this section I’ve emphasized a few tools that are a big part of a disruptive marketer’s arsenal.
DESIGN |
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Canva |
Adobe Post |
STOCK PHOTOGRAPHY |
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Shutterstock |
Corbis |
Getty |
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INFOGRAPHICS/DATA VISUALIZATION |
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Visual.ly |
Tangle |
Tableau |
Polymaps |
Exhibit |
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IMAGE TOUCHING AND ENHANCEMENT SOFTWARE |
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Photoshop |
Paint |
Apple Aperture |
Pixlr |
Corel PaintShop |
Enlight |
GIMP |
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PHOTO FILTERS |
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Ribbet |
Pixlr-o-matic |
Rollip |
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GIF CREATORS |
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Gifmaker |
Gickr |
Picasion |
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MEME GENERATORS |
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Meme Generator |
Quick Meme |
Meme Crunch |
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SlideShare |
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Tumblr |
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PRESENTATION SOFTWARE |
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Emaze |
Keynote |
PowerPoint |
Camtasia |
Sway |
Haiku Deck |
Sound
PODCASTING |
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Spreaker |
Clammr |
Podbean |
Jabbercast |
Soundcloud |
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ROYALTY-FREE MUSIC SERVICES (TO INCLUDE IN YOUR VIDEOS) |
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GrooveDen |
Pond5 |
AUDIO BLOGS |
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Podbean |
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AUDIO BOOKS |
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Audible |
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Motion
NETWORKS THAT SUPPORT VIDEO |
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YouTube |
Blip |
Vimeo |
Keek |
SlideShare |
Vine |
Daily Motion |
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Metacafe |
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PRODUCERISM
What tools can you use to create content?
SEARCH AND SOCIAL DATA (RESEARCH) |
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Gnip |
Bing Webmaster Tools |
Google Trends |
Twitter Trending Topics |
SOCIAL CRM (CUSTOMER INSIGHTS) |
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Sprinklr |
Sprout |
APPS THAT CREATE VIDEO WITH YOUR HANDSET |
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Videolicious |
Videoshop |
Video Star |
Facetune |
Animoto Video Maker |
iMovie |
Lumify |
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VIDEO SUBTITLING SERVICES (FOR GLOBAL AUDIENCES) |
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Rev |
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APPS OR SOFTWARE TO PRODUCE PODCASTS |
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Spreaker |
Propaganda Software |
GarageBand |
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POST-DIGITAL
What can you use in the physical world to reach your audience in ways that show humanity and authenticity?
SPRAY PAINT |
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Krylon Kilz (Note: only comes in one color—white) |
Fresh Paint Montana Rustoleum |
BOOMBOX MP3 PLAYERS |
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Naxa Audio |
Sony Audio |
Axess Audio |
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CASSETTE TAPES/COMPACT DISCS/VINYL-PRESSING MANUFACTURERS |
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Rainbo Records |
Disc Makers |
United Record Pressing |
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MOBILE PUBLIC ADDRESS SYSTEM |
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AmpliVox S610A |
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eFax |
RingCentral |
VHS TAPE/DVD DUPLICATION SERVICES |
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IDEA Media |
Viking Video |
1-800 NUMBER VOICEMAIL, VOICE BROADCASTING, OR PHONE CHAT LINES |
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Freedom Voice |
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Access Direct |
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