Praise for Disruptive Marketing
“Disruptive Marketing is an incisive look at today’s complete overhaul of traditional marketing and its effects on both producers and consumers. Colon has expertly analyzed the importance of breaking away from yesterday’s linear and stuffy approaches and opened up new possibilities in the digital market. It’s an essential read for anyone looking to make a splash with the next big thing.”
—Francesco Baschieri, CEO and founder of Spreaker
“At last there’s a brilliant book I can send to clients who refuse to believe that to stay relevant they need to shatter pre-conceived ideas, open their eyes, and dare themselves a little. Hold onto your hats, marketers, because this book’s going to take you on the ride of your life. Through entertaining storytelling and irrefutable evidence, Geoffrey Colon has distilled what every one of us needs to know about how to succeed in this digital world. With our world’s only constant being change, this book should be on every marketer’s desk if they want to understand what it takes to be nimble and survive.”
—Mel Carson, coauthor of Pioneers of Digital and author of Introduction to Personal Branding: 10 Steps Toward a New Professional You
“Grounded in fact, amplified by inspiration, and supported by compelling stories drawn from real experiences, Disruptive Marketing is worthwhile reading from beginning to end.”
—Jamie Gutfreund, global chief marketing officer, Wunderman
“The pace of marketing and product innovation is moving faster than ever before. Why do some companies thrive while others wither on the vine? It’s their approach to marketing and product development. In this book, Colon gives you the tools to change your thinking and approach to growth to get ahead of the curve.”
—Sean Ellis and Morgan Brown, GrowthHackers.com
“Seasoned marketers are now facing more challenges than ever, as their decades of experience can sometimes be disadvantageous. This book illustrates an era where creative professionals are eschewing traditional corporate hierarchies, marketing responsibilities are being distributed widely across organizations, and consumers are exposed to brands through each other instead of through established publishers. Geoffrey Colon offers some telling examples of how pioneers are navigating this, along with a telling roadmap for many more of the changes coming in the years ahead.”
—David Berkowitz, chief marketing officer of MRY
“Disruptive Marketing will make you realize that your marketing comfort zone will quickly become uncomfortable unless you are prepared to embrace the rapid changes that Colon so eloquently documents. This excellent book is probably best summed up by the title of its final chapter: Learn, Unlearn, Relearn.”
—Diane Young, co-founder of TheDrum.com
“In Disruptive Marketing, Geoffrey Colon makes a case for reducing the complexity, bureaucracy, and single-minded leadership that create barriers to finding and swiftly implementing creative solutions to the challenges facing modern marketers. In the current landscape, missing the forest through the trees is no longer an option. An inability to see or unwillingness to embrace the need for change signals the beginning of the end for a marketer. Colon lays out the truth, the whole truth, and nothing but: our industry is being disrupted, and anyone who refuses to adapt will be left behind.”
—Melanie Deziel, @mdeziel,
award-winning branded content strategist
“An intelligent and fun read that gets at the heart of the major problems we currently face in marketing, and how to fix them. This book belongs on your desk, and your boss’s desk.”
—Mathew Sweezey,
principal of marketing insights at Salesforce
“Colon offers a bold and much needed perspective to challenge the status quo that ideas can only come from traditional processes and creative-led teams. Today’s ideas come from early collaboration with diverse thinkers ready to take a journey that may start off uncomfortably but ends in the most magical way. As Colon points out, the people at the table may be far from ‘the expected’—and that’s a good thing. (And his idea about writing the press release for the product before you create it is brilliant.)”
—Lindsey Slaby, founder, Sunday Dinner Agency
“Disruptive Marketing isn’t so much a business book as a marketing manifesto. Its core message is that marketing isn’t a set of core principles or effective practices or even a department in your organization—it’s a way of thinking. And disruptive marketing borrows genius and inspiration from every industry and walk of life, imbuing everything you do and even how your existing and target customers interact with your brand. Geoffrey Colon’s goal is to free us from our assumptions and one-size-fits-all thinking. He shows us that we need to focus on, and capture, what really matters: time, attention, and conversation. Disruptive Marketing manages to be wide-ranging, creative, ambitious, visionary, shrewd, and practical all at once—just the same qualities that, according to Colon, our marketing strategies should have.”
—Holly Epstein Ojalvo, founder and editor of the digital news site Kicker (gokicker.com)
“Colon’s exceptional career in marketing has provided him with a unique perspective and the ability to think futuristically when it comes to marketing and innovation. His book is a must read for those looking to stay ahead of the curve and the competition, especially young people launching their careers. Balancing concepts with concrete resources and tools, the book will leave you excited and prepared to launch and execute new creative marketing ideas.”
—Emily Miethner, CEO and founder, FindSpark.com
“Colon successfully lays out the three intangible skills—empathy, design, and emotional intelligence—that are pivotal to disruptive marketing and thinking. These key qualities will help millennial marketers build the foundations to their careers and empower industry veterans to rethink their approaches to delighting customers. Marketers of all ages will tremendously benefit from taking a deep dive into Disruptive Marketing.”
—Tai Tran, Forbes 30 Under 30, 2016 and LinkedIn Top Voice, 2015
“Colon eloquently explains through his own experience how ‘producerism’ is not a buzzword anymore. The art of customer co-creation is very much real! Today’s audiences are not satisfied with just consuming content in a stand-alone mode. Many want to be a part of the product’s journey and, in a lot of cases, be an active voice in shaping it. With increasing activity over social media, there is more to come and Geoffrey correctly surmises the most innovative companies of the future will have producerism in their DNA!”
—Rohan Khara, co-founder and COO of Jabbercast
“Colon’s chapter on podcasting intertwined with his theory that anyone can be a creator/producer is key to understanding how marketing is changing. Writing not merely about brand messaging but content creations produced by many, Colon uses personal and professional experiences to drive home to the reader that marketers aren’t doing your marketing; rather, everyone who loves your product is doing your marketing.”
—Parviz Parvizi, co-founder of Clammr