Foolish Assumptions
We wrote this guidebook on China with some thoughts about businesspeople like you. Here’s what we assume about you, our valued reader:
| ✓ | You’re a business professional with some know-how about running a company. You may have some knowledge about international markets. |
| ✓ | You’re looking for solid advice on how to understand the Chinese business system and the Chinese culture, too. You want a book that explains China business in a way that can add immediate value to your company and can be put to good use today. |
| ✓ | You’ve heard the hype and want to understand if and how your business can benefit by being in China. Or you have a great idea for a business and want to figure out whether it’ll work in China. You want to know what opportunities in China make the most sense. |
| ✓ | You’re part of a small- to medium-sized manufacturer looking for sourcing or a small company looking to sell your product or service in China. You want to do business within China or from abroad. |
| ✓ | Much of what you know about China comes from reading Western news sources. |
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