Endnotes
Chapter 1
1. Tom Olivo, “Increasing Profits Through Mission, Vision, and Guiding Principles,” Success Profiles. www.successprofiles.com.
2. Ken Blanchard and Sheldon Bowles, Raving Fans (New York: William Morrow and Company, 1993).
3. Brian McCormick, “National Leader of the Month,” Leader Network.org, www.leadernetwork.org/ken_blanchard_april_07.htm.
4. Ibid.
5. Ibid.
Chapter 5
1. Donovan Robertson, “My Story 2.0,” Zappos 2008 Culture Book, page 469. ©2010 Zappos.com, Inc.
Chapter 6
1. Sandra Sucher and Stacy McMans, “The Ritz-Carlton Hotel Company,” Harvard Business Review, Volume 9-601-163 (2005), page 12.
2. Ibid.
Chapter 8
1. http://www.firmsofendearment.com.
2. Mike Taylor, “2008 CEO of the Year New Belgium’s Kim Jordan: Tapping a Collective Energy.” www.cobizmag.com/articles/2008-ceo-of-the-year/.
3. Source: Denver Business Journal, May 31, 2004.
4. Monique Reece, “Just Do It” Campaign Among Bedbury’s Accomplishments,” Denver Business Journal, May 31, 2004.
Chapter 15
1. Philip Kotler and Kevin Keller, Marketing Management (Pearson Education, Upper Saddle River, New Jersey: 2006), page 156.
2. Reichheld, Fredrick, The Ultimate Question (Boston, Massachusetts: Harvard Business School Press, 2006), page 15.
3. Philip Kotler and Kevin Keller, Marketing Management (Pearson Education, Upper Saddle River, New Jersey: 2006), page 148.
4. Reichheld, Fredrick, The Ultimate Question (Boston, Massachusetts: Harvard Business School Press, 2006), pages 32–33.
5. Reichheld, Fredrick, The Ultimate Question (Boston, Massachusetts: Harvard Business School Press, 2006), page 37.
Chapter 23
1. Clayton Christensen, Scott Cook, and Taddy Hall, “Marketing Malpractice, the Cause and the Cure,” Harvard Business Review, Volume 83, Number 12 (2005), page 76.
Chapter 28
1. Source: Sharon Brant. Adapted from the presentation “Research Methodologies.”
Chapter 29
1. Max Chafkin, “Kevin Rose of Digg: The Most Famous Man on the Internet.” Inc.com. http://www.inc.com/magazine/20081101/keeevviin.html.
2. Brian Brown, “Guide to Using Technorati to Find Blogs About Your Industry,” Business.com. http://www.business.com/guides/using-technorati-to-find-blogs-about-your-industry76.
Chapter 32
1. Renee Mauborgne and Kim Chan have studied this concept extensively. For further information about how to create uncontested market space, I suggest you read Blue Ocean Strategy.
Chapter 33
1. Clayton Christensen, Scott Cook, and Taddy Hall, “Marketing Malpractice, the Cause and the Cure,” Harvard Business Review, Volume 83, Number 12 (2005), page 78.
Chapter 35
1. The Risk Management Association develops new techniques and products for consumers to understand and limit credit risk, market risk, and operational risk. www.rmahq.org/RMA/.
Chapter 40
1. Diane Anderson, “When Crocs Attack: With a Battle Plan Based on ‘Thinking Bigger Than You Are,’ the Maker of the World’s Ugliest Shoe Takes the Footwear Business by Storm,” Business 2.0 Magazine. http://money.cnn.com/magazines/business2/business2_archive/2006/11/01/8392028/index.htm.
2. Michael Porter, Competitive Strategy: Techniques for Analyzing Industries and Competitors (New York: Free Press, 1980), Chapter 2.
3. Philip Kotler, Marketing Management (Upper Saddle River, NJ, Pearson Education, 2006), page 54.
Chapter 42
1. Diane Anderson, “When Crocs Attack: With a Battle Plan Based on ‘Thinking Bigger Than You Are,’ the Maker of the World’s Ugliest Shoe Takes the Footwear Business by Storm,” Business 2.0 Magazine. http://money.cnn.com/magazines/business2/business2_archive/2006/11/01/8392028/index.htm.
Chapter 45
1. Monique Reece, “Moser: Brand Roadmap Can Drive Company’s Marketing,” Denver Business Journal (December 26, 2003). http://denver.bizjournals.com/denver/stories/2003/12/29/smallb5.html.
Chapter 49
1. Satish Nambisan and Priva Nambisan, “How to Profit from a Better ‘Virtual Customer Environment,’” MIT Sloan Management Review, 49:3 (2008), page 54.
2. “Netflix Awards $1 Million Netflix Prize and Announces Second $1 Million Challenge,” Netflix News Release, New York, 2009.
3. Max Chafkin, “The Customer Is the Company,” Inc. Magazine, June 2008. http://www.inc.com/magazine/20080601/the-customer-is-the-company.
Chapter 51
1. Philip Kotler and Kevin Keller, Marketing Management (Upper Saddle River, NJ, Pearson Education, 2006), page 319.
2. Sarah Van Schagen, “Fighting Dirty,” www.grist.org/cgi-bin.
3. Linda Tischler, “Pop Artist David Butler,” Fast Company Magazine, pages 91-97.
4. Ibid.
Chapter 52
1. Philip Kotler, Marketing Insights From A to Z (Hoboken, NJ: John Wiley and Sons, Inc., 2003), page 173.
Chapter 53
1. Anderson, Diane (February 16, 2007). “When Crocs Attack: With a Battle Plan Based on ‘Thinking Bigger Than You Are,’ the Maker of the World’s Ugliest Shoe Takes the Footwear Business by Storm,” Business 2.0 Magazine. Retrieved January 6, 2009, from http://money.cnn.com/magazines/business2/business2_archive/2006/11/01/8392028/index.htm.
2. Adobe case study submitted by Ryan Hunter.
3. John Carey, “Under Armour a Brawny Tee House? No Sweat.” Business Week, May 25, 2006. http://www.businessweek.com/print/smallbiz/content/may2006/sb20060525_601534.htm.
4. Gregory, Sean (2008). “Under Armour’s Big Step Up [Electronic Version].” Time, 171, pages 44–45.
5. Chuck Salter, “Protect This House,” Inc. Magazine. http://www.fastcompany.com/magazine/97/under-armour.html.
Chapter 56
1. Leigh Buchman, “Innovation: How the Creative Stay Creative,” Inc. Magazine, June 2008. http://www.inc.com/magazine/20080601/innovation-how-the-creative-stay-creative.html.
2. Monique Reece, “Kumar: Differentiate Company Marketing with Three Vs,” August 27, 2004. http://denver.bizjournals.com/denver/stories/2004/08/30/smallb4.html.
Chapter 60
1. Shar VanBoskirk, “U.S. Interactive Marketing Forecast, 2009–2014,” Forrester Research, Inc.
2. Ibid.
3. Ibid.
4. Glen Peterson, The Profit Maximization Paradox: Cracking the Marketing/Sales Alignment Code (BookSurge Publishing, 2008). http://www.discoverelementthree.com/images/news/E3_WhitePaper_5MarketingStrategies.pdf.
5. CMO Marketing Outlook.
6. Ibid.
7. CMO Council, Facts and Stats, http://www.cmocouncil.org/statistics/spend.asp?View=all.
8. Monique Reece, “Expert Discusses How to Measure Marketing,” Denver Business Journal, August 24, 2001. http://denver.bizjournals.com/denver/stories/2001/08/27/smallb7.htm.
9. Garrick Schmitt, “RazorFish Digital Brand Experience Study 2009,” RazorFish. http://feed.razorfish.com/.
Section V, Part I
1. Garrick Schmitt, “RazorFish Digital Brand Experience Study 2009,” Razorfish. http://feed.razorfish.com/downloads/Razorfish_FEED09.pdf.
2. Ibid.
Chapter 63
1. Jack Neff, “New Huggies, Old Spice Launches to Go TV-Free,” Advertising Age. http://adage.com/article?article_id=136419.
2. “IDC U.S. Consumer Online Behavior Survey Results,” http://www.idc.com.
3. RazorFish Digital Brand Experience Study, 2009.
Chapter 64
1. Shar VanBoskirk, “U.S. Interactive Marketing Forecast, 2009–2014,” Forrester Research, Inc., pages 11–12.
Chapter 65
1. Shar VanBoskirk, “U.S. Interactive Marketing Forecast, 2009–2014,” Forrester Research, Inc., pages 14–15.
2. Caroline Dangson, IDC, “Consumer Attitudes About Advertising and the Implications for Advertising on Social Networks,” 2008, pages 13–19.
Chapter 67
1. Nora Ganim Barnes, Ph.D. and Eric Mattson, “Social Media in the 2009 Inc. 500: New Tools and New Trends,” The Center for Marketing Research, University of Massachusetts, Dartmouth, pages 1–7.
2. Shar VanBoskirk, “U.S. Interactive Marketing Forecast, 2009–2014,” Forrester Research, Inc., July 30, 2009, page 13.
3. Tim McAtee, “The State of Social Media Marketing, MarketingProfs Report, December, 15, 2009. http://www.marketingprofs.com/articles/2009/3246/the-state-of-social-media-marketing-by-the-numbers-a-sneak-peek.
Chapter 68
1. Marc Stanford, PhD, “Social Influence Measurement: What’s It Worth? Modeling and Creating Measurable Outcomes of Social Media Engagement,” RazorFish Digital Outlook 2009, pages 138–144.
Chapter 69
1. “How Micro-Interactions Are Changing the Way We Communicate Online,” RazorFish, Digital Consumer Behavior Study, 2008.
2. Max Chafkin, “Kevin Rose of Digg: The Most Famous Man on the Internet,” Inc. Magazine, November 2008. http://www.inc.com/magazine/20081101/keeevviin.html.
Chapter 72
1. Ellen Gamerman, “The New Pranksters,” Wall Street Journal, September 12, 2008, Weekend Journal, W1 and W12.
Chapter 80
1. Charles Bloomfield, “Bringing the Balanced Scorecard to Life: The Microsoft Balanced Scorecard Framework,” White Paper, Insightformation, Inc.
2. Robert S. Kaplan and David P. Norton, “The Office of Strategy Management,” Harvard Business Review, October 2005, page 1.
3. Robert Kaplan and David Norton, Strategy Maps, Converting Intangible Assets into Tangible Outcomes (Boston, Massachusetts, Harvard Business School Publishing Corporation, 2004), page 53.
Chapter 81
1. Monique Reece, “Former GE chief shares his thoughts on management trends,” Denver Business Journal December 20, 2002. http://denver.bizjournals.com/denver/stories/2002/12/23/smallb6.html.
Chapter 83
1. John Kotter, and Heskett, “Corporate Culture and Performance,” Riverside, NJ: Free Press Publishing, 1992.
2. Tom Olivo, Business Best Practices Study, Success Profiles. www.successprofiles.com.
3. Carolyn J. Fisher, “Like It or Not: Culture Matters,” ARC International, LTD.
4. Ibid.
5. Tom Olivo, Business Best Practices Study, Success Profiles, www.successprofiles.com.