Part I: Building Your Foundation

In this part . . .

Here, we give you a clear understanding of opportunities in China and help you determine how ready your company is to do business there. And we discuss why you should consider doing business there in the first place. To get you started on the right foot, we point out some cultural differences you need to know about.

This part also looks at where China as a country is today and how it got there. We give you some helpful background on the Chinese Communist Party and point out how China’s modernization plan is changing the way people do business there. Finally, we look at how you can develop a solid business plan for your company in China.