|PART II|

Capture Attention with VARIETY

“I want to look back and know that I was terrible at a variety of things.”

—JON STEWART,
writer, producer, director, actor

ROADMAP FOR PART II, CHAPTERS 5–10:

Change wakes people up. Let’s use that to our advantage.

Be slightly different (chapter 5) means to vary your style, without risking your reputation. You might, for example, vary your speed—in writing and speaking—or use three different ways to persuade.

Ever try to explain your job to someone outside your field? Try an analogy—it’s one of the best ways to explain anything (chapter 6).

Stories are another way to stand out. But your story needs to deliver a business-relevant point. Here’s my easy 2.5 Step Method™ (chapter 7).

Sometimes the most attention-grabbing tactic, when speaking, is to stop speaking and get others engaged. But knowing what’s open for discussion, and what’s not, trips up many leaders (chapter 8).

One way to engage others is with smart questions. Whenever you ask a question, that’s an eight-second moment; others assess you by your questions. We’ll talk about how to ask the best questions and how to answer the worst (chapter 9).

Variety matters in all communications, but it’s critical in presentations. Let’s energize your next presentation with a few tricks, including how to open, how to own the room, and why you should definitely talk about food (chapter 10).