ABOUT THE TITLE . . .

8 Seconds

In 2015, Microsoft did a study on attention spans.¹ The conclusion?

“You now have a shorter attention span than a goldfish . . . eight seconds.”²

Communication Secrets

Here’s what is not a secret: First, you’ve got to capture attention. Then, you’ve got to keep it.

The trick is how to do that. The trick is what this book’s about.