All of this is good for Tominaga’s personal
brand as an IT consultant and vlogger on
Ustream, an online video streaming site that
lets anyone with a camera be a broadcaster.
Tominaga stood outside the store for two
days and was third in line, her best position
ever. But when a store employee announced
the iPhone 7 shipment did not include the
glossy jet-black finish, the two guys in front
of her left. She, too, wanted a phone in that
color, but she found the idea of being first
in line too irresistible to give up her place.
Tominaga eventually walked out with a new
phone to high fives, photos, and her status as
one of Japan’s best-known Apple fans intact.
Since her purchase of the iPhone 7, she
has been invited to address a business seminar
about how to integrate smartphones and tablets
into business workflows, attended the opening of
a museum exhibit of iPhone cases in Yokohama,
and appeared on a television show as an IT expert
to explain how the private messages of a well-
known actress and her married lover could
have been hacked and leaked to the public. She
has more than 10,000 followers on Twitter.
While Tominaga doesn’t remember the
exact model, she got her first Apple computer
when she was a fourth grader. Her first iPhone
was a 3s, which she bought while studying
in London. “It was not a hard choice for me,”
Tominaga said of her loyalty to Apple products.
“My dad was a graphic designer who used Macs.
I learned everything on Mac and most of the
companies I consult for use Apple and iOS.”
She has poignant memories of the day Jobs
died, when she saw people gather at the Apple
Store to place flowers and light candles. For her,
Jobs’s passing had special meaning because
her grandmother had died after suffering from
the same form of cancer that Jobs had.
When Tominaga was in New York City in
2011, in part to purchase the newly released
iPad 2, an earthquake and tsunami devastated
much of Japan. A photograph of her in line at
the Apple Store went viral because the words
“Pray for Japan” were painted on her cheek.
After she got her iPhone 7 and returned
home, she washed the Jobs body pillow, hung
it outside to dry, and put it back in the closet.
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with her Steve Jobs body pillow at an Apple
Store in Japan. PHOTO: Ayano Tominaga
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