The Soul in Money

It's one thing to be free of the fabled money war, free of the victimhood, and live with a healthy relationship with money. It's something entirely different to pour your soul into the money you make, to give it its own purpose and mission.

That's why Awakened Millionaires make money. That's why we start businesses, build organizations, serve customers, and earn money: because your passion, purpose, and mission give your money meaning and direction. This is why you put in the time, effort, and commitment to grow your business. That's why entrepreneurship is at the root of the Awakened Millionaire's path. Sure, you can make money with a good job and low expenses…but your passion and purpose are subdued by your time and energy spent on other people's missions.

That's not you. You build a business because your mission demands it.

Yes, the Awakened Millionaire can live with comfort, luxury, and convenience. Taking care of yourself doesn't make you less of a powerful, passionate, and mission-driven person.

But you don't spend it all on yourself. You don't hoard it so it's tucked away from the light. You give it the power of your soulful mission…and then you put it to work, boots on the ground, to elevate your mission and make your impact.

Here's what it looks like in real life:

There is a new movement rising in the entrepreneurial ecosystem, the social enterprise. The company, founded on a mission, is fueled by a desire to make a difference and make a profit at the same time. They are driven by the desire to solve a social problem.

The social enterprise is not a nonprofit. They use the framework of for-profit business to elevate and overcome social challenges they believe in. For instance, you have a product or service you sell…and part of your profits go directly to solving a social problem.

You have a business that can hire people who need jobs, whether single mothers, the disabled, veterans, or formerly incarcerated people reintegrating into society.

You have a business that unites a nonprofit with other for-profit companies. You build win–win–win relationships they would not have built on their own.

Or you have a business owned not just by you, but by others who also benefit your customers, your employees, or the people you serve. There is no limit to what you can create.

Whatever your passion, there is a way to turn it into profit.

Whatever your purpose, there is a way to support it in a business.

Whatever your mission, there is a way to transform your money into soulful impact.

Don't simply revolutionize your relationship with money—revolutionize your ideas of how money can empower your soul's work. This is the path of the Awakened Millionaire entrepreneur.