Tired of an e-mail BCC list that scrolls off the page or fiddly and hard-to-manage bulk mailing systems? You need phpList—a high-powered, robust, feature-packed mailing system that will "get out of your way" and get the job done.
phpList 2 E-mail Campaign Manager will guide you from basic installation and setup through management, reporting, and automation of phpList, the world's most popular open source e-mail campaign manager. It also covers advanced customization and configuration of phpList.
phpList is a popular open source e-mail campaign manager, sporting a powerful web frontend, a rich message editor, and an advanced feature set. We start with a basic configuration and finish with a full-featured e-mail management engine.
You will work your way up from the installation to advanced topics such as bounce automation, user and click-through tracking, and integration with third party publishing platforms such as WordPress, Drupal, Blogger, and Facebook.
Advanced topics such as securing your installation against spammers, attacks, and vulnerabilities are covered, as well as additional advanced and "experimental" features offered by phpList.
This book is an invaluable guide for an e-mail publisher who wants a robust and powerful engine to manage their small-to-huge e-mail distribution empire.
Chapter 1, Installation and Configuration, discusses installation and basic configuration of phpList.
Chapter 2, Setting up Subscriber Forms, talks about creating forms to capture subscribers' details, preferences, and so on.
Chapter 3, Setting up E-mail Bounce Handling, includes automatically managing and reporting on permanent and temporarily bouncing e-mails.
Chapter 4, Setting up phpList with Popular Publishing Platforms, describes the integration of phpList with Drupal, WordPress, and Facebook.
Chapter 5, List, User, and Administrator Management, talks about managing users, admins, and lists and the Performing bulk actions (import/export).
Chapter 6, Personalizing E-mail Body, includes using attributes and variables to customize e-mails received by subscribers.
Chapter 7, Measuring Effectiveness of Newsletters, describes tracking open and click-through rates, and reporting on the overall effectiveness of each message.
Chapter 8, Securing phpList, discusses how to ensure you have basic protection from spammers, brute-force attacks, and misconfigurations.
Chapter 9, Advanced Features, talks about advanced bounce / message handling, RSS and file attachment, automatically repeating messages, and process automation.
Chapter 10, Hacking phpList, is about adding extra functionality and features by modifying or adding to phpList code.
Chapter 11, Troubleshooting and Maintenance, discusses common errors and maintenance tasks.