Part 2: Scaling Your Business with HubSpot

Once your portal is set up correctly, the next step is to use the various tools within HubSpot to optimize and scale your marketing efforts. From reaching your target audience to converting those contacts to qualified opportunities and customers, HubSpot has a suite of tools and features that assist marketers in building revenue-generating campaigns and tracking their results. Read each of these chapters to understand how to use these various tools and learn how to check every once in a while that your portal is set up correctly.

This part contains the following chapters:

• Chapter 5, Increasing Online Visibility Using HubSpot's SEO Tool
• Chapter 6, Geting Known through Social Media on HubSpot
• Chapter 7, Expanding Your Reach with Paid Ads Managed in HubSpot
• Chapter 8, Conducting a Portal Audit
• Chapter 9, Converting Your Visitors to Customers
• Chapter 10, Revive Your Database with the HubSpot's Email Marketing Tools
• Chapter 11, Proving That Your Efforts Worked Using These Reports