Home Page Icon
Home Page
Table of Contents for
VI. Exploring Google Innovation
Close
VI. Exploring Google Innovation
by Roderico DeLeon, Ted Coombs
Google® Power Tools Bible
Copyright
Dedication
About the Authors
Credits
Preface
How To Use This Book
Using the Book’s Icons
Acknowledgments
Introduction
I. Navigating Google Information
1. Searching the Web
Forming the Basic Query
Keywords
Querying the results
How Google Searches the Web
Traditional factors
Meta tags
The link text
PageRank
More About Keywords and Queries
Introducing search expressions
The query
The missing word query
The Search Results Page
Search results
Oops
On to the next one
Sponsored links
Results that assist you
Using the I’m Feeling Lucky Button
Getting the Right Pages
Setting Search Preferences
Setting languages
Setting filter options
Result number setting
Opening a new results window
Prefetching
Summary
2. Focusing Your Web Search
Search Operators
Got Info?
Special Number Searches
Track Packages
Information about your car
Q&A
Definitions
Define
What is
Range of Numbers
Look for Books
Site Searching
Limit Search File Types
Find Links to a Page
Let your fingers do the walking
Movie guide
Financial information
Weather, whether you like it or not
Special queries
View past versions of Web pages
Find similar pages
Google Web page information
Locate search words in certain places
Special Google searches
Search Google News
Search for the best prices using Froogle
Searching Google Groups
Advanced Search
Standard Advanced Search page
Page-specific search
Topic-specific search
Narrowing Your Search
Summary
3. Topic Searching
Topic Searches
Google U.S. Government Search
Weather
Additional sections
Add Content
Advanced Search
Special computer topic searches
Linux search
BSD search
Apple Macintosh search
Microsoft search
Public Service Search
University Search
Google News Archive
Summary
4. Discovering Images on the Web
Searching for Images
How Google finds images
Creating your search term
Viewing the Images
Advanced Image Search
Finding results
Additional Search Filters
Safe Search
Setting SafeSearch
A final word about SafeSearch
A Bit about Copyright
What is copyright
Getting permission
Who to ask
How to ask
Images in the public domain
Open source images
Summary
5. Hunting for Videos
Video Categories
Selecting videos
Featured Videos
Playing the Video
Choose a format
Buffering saves time
The video display page
Using the Playlist
Let others know
Send a blog post
E-mail this video
Google Video Player
Purchasing Videos
Sharing Your Video
Managing Uploaded Videos
Edit video information
Setting the Advanced Options
Add a transcript
Summary
6. Searching through Books
Searching for Books
Selecting the view
Advanced Book Search
Viewing the book detail
Purchase the book
Search within the book
Previewing the book
Reading the entire book
Books in the public domain
Find it in a library
Using AutoLink
Google Librarian Center
Join the Partner Program
Friends, authors, publishers: Send me your books
Participate in the Partner Program
Using Author Resources
Participate in Google’s Library Project
Summary
7. Searching Google Catalogs
Search or Browse Catalogs
Browsing the catalogs
Using the search box
Viewing the catalog
Changing pages
Advanced Catalog Search
Buying From a Catalog
Merchant Information
Summary
8. Shopping as a Sport
Experiencing Froogle
Introducing the Froogle home page
Increasing your sales with Froogle
Searching Froogle
Simple searching
Advanced searching
Find products
Price
Location
Occurrences
Category
View
SafeSearch
The Search Result Page
Smart Search
Rating and Reviews
Seller ratings
Product ratings
My Shopping List
Summary
9. Making Use of Directories
Using Directories
Searching the Directory
Category browsing
Categories by letter
Ordering Results
Changing the result order
Visual page rank
Open Directory Project
Submitting a Site
Discovering the World Topic
Summary
10. Keeping in Touch with E-Mail Alerts
What is a Google E-Mail Alert?
Signing Up for Alerts
Signing Up for Alerts
News Alert
Creating an Advanced Google Alert
Groups Alerts
Managing Alerts
Summary
11. Personalizing Google Desktop
Google Desktop Features
Installing and Using Google Desktop
Setting Google Desktop preferences
Searching the Desktop
Narrowing your search
Advanced desktop searching
Browsing the Timeline
Tracking the Index Status
Understanding Google Desktop Privacy
Managing Panels
Notification icon
Locking your Google Desktop search
Selecting display options on the fly
Deskbar
Floating Deskbar
Sidebar
Plug-ins and gadgets
Email
News
Scratch Pad
Photos
Web Clips
Google Talk
Weather
Adding Gadgets
Preferences for Google Desktop
Local Indexing
Secure Files
Chat Files
Selecting folders and files to index
Google accounts and features
Display Preferences
Setting the Advanced Features
Summary
12. Exploring Google Maps
Navigating the Google Maps Interface
Finding locations with the Search box
Using different views
Panning with arrow buttons
Controlling magnification
Dragging maps to new locations
See your map coverage area
Searching for Local Businesses
Getting Driving Directions
Get quick directions
Saving waypoints
Put Your Business on the Map
Adding business information
Verifying your business listing
Creating coupons
About sponsored links
Going Further
Summary
13. Exploring the World with Google Earth
Obtaining the Google Earth Software
Choosing a Version
Google Earth Free
Google Earth Plus
Google Earth Pro
Google Earth Enterprise
Welcome to the Earth
Navigating Google Earth
The Search panel
X marks the spot
Creating a placemark
Customizing a placemark
Moving a placemark
Moving Around the Earth
Using the hand that Google gave you
Using the navigational controls
The 411
Changing Views
Overview map
Changing the display
Applying layers
Customizing Google Earth
3D View options
Cache options
Touring options
Navigation options
General
Useful Tools
Add Polygon
Add Path
Add Image Overlay
Ruler
Send Email
Print
Google Earth Community
Summary
14. Staying Current with Google News
Explore Google News
Navigating through the news
Menu surfing
Top Stories
Other news sections
News in your language
Search Google News
Personalize this Page
Requirements
Enabling Cookies
Arranging the layout
Customize the sections
Adding sections
Creating the Quick View
Google News Feeds
Keeping in Touch with E-mail Alerts
Setting alerts
Setting the search terms
Configure the type of alert
Setting the frequency
Submitting your request
Managing Alerts
Changing frequency
Canceling alerts
Summary
15. Researching with Google Scholar
Searching for Papers or Books
Ranking
Searching
Using Advanced Scholar Search
Find articles
Author
Publication
Date
Subject areas
Search operators
Analyzing the Results
Bibliographic data
Books
British Library Direct
Submit Your Publications
Tips on Internet Citations
Adding Google Scholar to Your Site
Summary
16. Managing Your Portfolio with Google Finance
Reading the Finance Page
Market Summary
Today’s Headlines
Recent Quotes
Related News
Getting Quotes
Trading Details
Interactive charts
Charting the news
Researching company facts
Viewing the Summary
Discover company financials
Income statement
Balance sheet
Cash flow
Learn about the Management
Finding related companies
More resources
Discussions
Blog posts
Managing Your Portfolio
Adding stocks and mutual funds
Adding a transaction
Editing your portfolio
Summary
17. Google Base
Posting to Google Base
Creating a post
Details
Labels
Description
Files
Posting
Posting guidelines
URLs
Products
Bulk upload
Google Base limits
Google Base Manager
My items
Settings
Searching Google Base
Browsing categories
Using search terms
Base results
Summary
18. Using Google “Office”
Getting Started with Google Docs
Creating a Document
Editing Documents
Using the toolbar
Selecting a style
Using the document editor menu
Edit HTML
Preview
Print
Email
Collaborating with others
Publishing your document
Saving the document
Save
Save & close
Discard changes
Working with the context menu
Using bookmarks
Crunching Numbers with Google Spreadsheet
Using the Spreadsheet toolbar
Sorting
Using formulas
Saving your spreadsheet
Exporting to your local computer
Collaborating and discussing
Chatting with collaborators
Publishing your spreadsheet
Using the Google Docs File Manager
Actions
Tag
Creating multiple tags
Removing tags
Archiving old files
Deleting your documents
Important Information
Summary
II. Communicating Google-Style
19. Staying in Touch with Gmail
Deciding to Use Gmail
Online storage
Compatibility
Gmail Features
In your language
Forwarding and POP features
Rich text e-mail
Setting up an E-mail Account
What you need to get started
Signing up
Switching to Gmail
Import your contacts
Announcing your new Gmail address
Add another email address to Gmail
Setting Up Your Contacts
Creating a new contact
Managing fields and sections
Contact management
Using Gmail to Send and Receive E-mail
Navigating the Inbox
Mail in other folders
Reading e-mail
Message handling
Threading
Composing e-mail
Enter the e-mail header information
Write your e-mail message
Check the spelling
Attach a file
Add event info
Create and use a signature file
Send the message
Archiving messages
Taking a shortcut
Setting the POP and Forwarding Features
Creating a forwarding filter
Set the criteria
Choose an action
Setting up POP e-mail retrieval
Gmail Chat
Chat requirements
Chat settings
Chatting
Searching Your E-mail
Gmail Notifier
Gmail Mobile
Summary
20. Chatting with Google Talk
Setting Up Google Talk
Getting Started
Changing status
Configuring Google Talk
General
Chat
Blocked
Notifications
Connection
Audio
Appearance
Managing your Friends list
Chatting
Maintaining a chat history
Going off the record
Transferring Files
Voice Chatting
Closing Google Talk
Summary
21. Editing and Sharing Photos with Picasa2
Getting Started with Picasa2
Scanning your computer
Collecting files
Getting Around the Program
Importing Images and Other Content
Managing Images and Folders
Specifying a Library view
Revising image filenames
Renaming individual image files
Renaming a batch of images
Organizing folders
Moving a file
Deleting a file
Deleting a folder from the hard drive
Deleting a folder
Creating a new folder
Splitting a folder
Hiding folders
Viewing a hidden folder
Viewing a folder on your hard drive
Using albums
Maintaining the Library files
Cataloging Your Files
Tagging images with stars
Labeling images with keywords
Tagging an image to its location
Viewing an image’s metadata
Searching for Files
Using the search features
Scanning visually using the Timeline
Checking out full-screen images
Editing Images
Correcting basic image problems
Modifying the preview
Applying one-click corrections
Cropping an image
Straightening an image
Removing red eye
Balancing the light in an image
Adjusting light and color using Tuning tools
Applying the changes
Viewing color information in a histogram
Adding interest with effects
Saving and exporting edited images
Distributing and Printing Your Photos
Selecting images
Distributing your photos
Sending pictures by e-mail
Transferring pictures to Blogger
Exporting to a portable device
Printing photos
Sending files for processing
Building Image Products
Producing a Web Album
Creating a poster
Turning your photos into a movie
Using a slide show as a gift CD
Assembling a collage
Creating a Web page
Summary
22. Participating in Google Groups
Introducing Usenet
Searching Google Groups
Using Google Group Advanced Search
Google Group search results
Reading a message
Finding a Group
Joining a Group
Starting a Group
Creating the group
Adding group members
Managing your Google group
Using Mailing Lists
Creating Newsletters
Summary
23. Creating Web Pages with Page Creator
Start Your Web Page
Creating the page look and layout
Add gadgets
Adding page elements
Changing your page layout
Editing your page’s HTML
Creating new pages
Publishing Your Web Page
Previewing your page
How to Publish and Unpublish
Hosting Your Web Page
Using Page Manager
Page Manager actions
Other stuff
Summary
24. Introducing Blogs
What Is a Blog?
Searching for Blogs
Interpreting Blog Search Results
Sorting blog search results
Search results by publish date
Conducting Advanced Searches
Listing Your Blog with Blog Search
Summary
25. Communicating with Blogger
Understanding Basic Blogging
Perusing the blog page
Posts
Profile information
Logging in to Blogger
Creating Your Blog
Managing Your Blog
Getting started
Configuring your blog
Entering basic settings
Publishing your blog
Formatting your blog
Using the Comments tab
Using the Archiving tab
Using the Site Feed tab
Using the Email tab
Using the Permissions tab
Using the Blogger Profile
Going Blogger Mobile
AudioBlogger
Summary
26. Organizing Your Day with Google Calendar
Using Your Google Calendar
Signing up
Managing Your Google Calendar
Managing events
Adding an event
Clicking on the calendar
Clicking the Create Event link
Creating an event from the Calendars menu
Using Quick Add
Inviting guests to your events
Event privacy options
Clearing events
Creating a new calendar
Printing and e-mailing your Google Calendar
Navigating Google Calendar
Viewing different calendars
Using Public Calendars
Adding a public calendar to your list
Creating a public calendar
Controlling the shared information
Adding Google Calendar to Your Web site
Importing and Migrating
Importing events from iCal or CSV files
Migrating Outlook Calendar events to Google Calendar
Migrating events from Yahoo! Calendar into Google Calendar
Using Reminders and Notifications
Enabling Notifications
Disabling notifications
Checking Your Google Calendar by Telephone
Summary
III. Going Mobile
27. Finding Your Way with Google
Using Google Mobile Maps
Finding a Place
Using the Map Interface
Locating Services
Getting Driving Directions
Getting Information on Live Traffic
Using Mobile GMaps
Summary
28. Using Google Mobile
Web Searching
XHTML search
Setting XHTML search preferences
WML search
I-Mode search
Searching Images
Finding Local Listings
Searching the Mobile Web
Mobile Gmailing
Reading your mobile Gmail
Using the message options
Searching your Gmail
Mobile News
Configuring Mobile Home Pages
Setting up your home page
Partner with Google Mobile
Adding Google Mobile Web Search
Indexing your mobile Web page
Creating a mobile site map
Adding your site map
Finding out what’s new
Mobile Markup Languages
XHTML (WAP 2.0)
WML (WAP 1.2)
cHTML (iMode)
Summary
IV. Google-izing Your Computer
29. Messaging with Google
Getting Started
Sending a text message
Query results
Finding Local Listings
Getting Driving Directions
Finding Movie Showtimes
Getting Weather Conditions
Converting Measurements
Translating Words
Getting Stock Quotes
Engaging in a Little Q&A
Shopping with Froogle SMS
Getting Definitions
Getting the Latest Updates on Sports
Finding More Useful Information
Getting ZIP codes
Getting area codes
Using the calculator
Constants
Inverse functions
Logarithms
Others
Summary
30. Getting to Know the Google Pack
Downloading and Installing the Google Pack
Google Updater
Current status
Downloads
Installs
Status
Installed software
Updates
Set Google Updater preferences
Google Pack Screensaver
Google Gadgets and Plug-ins
Summary
31. Managing the Google Toolbar
Installing Toolbar for IE
Installing the Toolbar for Firefox
Using the Google Toolbar
IE-only options
Toolbar Options
Summary
32. Creating 3-D Models with SketchUp
Getting Started
Viewing menus
Looking at the tools
Designing in Three Dimensions
Examining coordinates
Understanding entities
Drawing Objects
Drawing in three dimensions
Specifying precise measurements
Drawing automatically
Modifying a Shape’s Geometry
Dividing and healing
Extruding sections
Working with sticky geometry
Drawing the base elements
Rotating the top box
Finishing the model
Combining and moving objects
Creating Groups and Components
Working with a group
Creating a group
Exploding a group
Editing content in a group
Building component objects
Using components and groups
Managing components
Understanding Camera Views
Adjusting the camera position manually
Using standard camera views
Summary
33. Using 3-D Models
Adding Realism to a Model
Changing the render appearance
Applying a rendering mode
Showing object edges
Choosing and applying materials
Applying material to an object’s face
Creating a new material
Editing an existing material
Changing the default colors
Editing a texture on an object
Applying shadows
Demonstrating and Exporting Models
Conducting a walkthrough
Presenting a TourGuide tour
Exporting and printing your model
Exporting model views
Printing a model
Integrating SketchUp Models and Google Earth
Configuring Google Earth
Creating and testing a model
Creating the model
Checking out the 3D Warehouse
Tapping into Additional Resources
Summary
V. Google and the Enterprise
34. Increasing Web Traffic with AdWords
Taking Your First Steps
Targeting customers
Creating an ad
Choosing keywords
Set the pricing
Set the currency
Set your budget
Set the maximum Cost Per Click
Review your selections
Signing up
Managing AdWords
Managing Your Campaigns
Editing a campaign
Creating a new campaign
Tools
Conversion tracking
Google AdWords Editor
Creating an Ad
Creating a text ad
Creating an image ad
Creating a mobile text ad
Creating a local business ad
Creating a video ad
Viewing Reports
My Account
Setting your billing preferences
Setting access privileges
Setting up your account preferences
Summary
35. Making Cents with AdSense
Applying for an Account
Configuring AdSense for Content
Selecting a format
Choosing a color palette
Specifying a placeholder
Selecting a tracking channel
Adding a link unit
Adding AdSense for Search
Displaying AdSense search results on your site
Referrals
Using Channels
Customizing the Appearance
Choosing an appearance format
Using themed ad units
Selecting a background color
Selecting a location
Optimizing Your Web Site
Managing Your Account
Reviewing AdSense Reports
Overview
Advanced Reports
Report Manager
Site Diagnostics
Summary
36. Making Decisions with Google Analytics
Understanding the Basics
Signing Up for Google Analytics
Managing Web Site Profiles
Web site status
Editing and deleting profiles
Reaching the goal
Creating the funnel
Tracking E-Commerce
Creating and Applying Filters
Creating include and exclude filters
Building search and replace filters
Using advanced filters
Analytics Reporting
Executive reports
Executive Overview
Conversion Summary
Marketing Summary
Content Summary
Site Overlay
Marketer reports
All CPC Analysis
CPC vs Organic Conversion
Overall Keyword Conversion
Keyword Considerations
Campaign Conversion
Conversion Summary
Defined Funnel Navigation
Entrance Bounce Rates
Webmaster reports
Goal Tracking
Content by Titles
Web Design Parameters
Summary
37. Creating a Google Enterprise
Adopting Google Desktop Enterprise
Setting Google Desktop preferences
Installing Google Desktop
Adding Google Toolbar for Enterprise
Getting started
Pushing policy
Installation
Using Google Maps for Enterprise
Tracking Trends with Google
Advanced trending
Using trend data
Summary
38. Introducing Enterprise Hardware
Managing the Google Search Appliance
How it works
Integrating Enterprise applications
Managing the device
Managing accounts
Creating OneBox modules
Performing system analyses
Introducing Google Mini
Google Mini features
Selecting a Mini
Choosing between OneBox and Mini
Google Enterprise Partner Program
Google Enterprise Blog
Summary
VI. Exploring Google Innovation
39. Exploring the Future of Google
Software Development
Principles
Enhancing Your Web Site
Google Maps API
Google Webmaster Tools
Google Web Toolkit
Google AJAX search API
Reaching Google Users
Write your own Google Gadgets
Google Toolbar API
Integrating with Google
Google AdWords API
Google Data API
Google Checkout API
Google Talk XMPP and Jingle
Google Code Search
Summary
40. Graduating from the Product Labs
Applying Map Information
Google Mars
Getting around the planet
Maneuvering around Mars
Viewing high resolution imagery
Into the future
Developing an itinerary with Google Transit
Hitching a ride with Google Ride Finder
Making Browsing Easier
Google Web Accelerator
Saving time
Managing settings
Google Notebook
Installing the extension
Adding content
Organizing results
Improving Specialized Searching
Related Links
Customizing search engines with Google Co-op
Designing a custom search engine
Building Subscribed Links
Froogle on the move
Searching tidbits
Mining for Data
Google Trends
Google Music Trends
Setting up the tracking
Viewing the results
Summary
Search in book...
Toggle Font Controls
Playlists
Add To
Create new playlist
Name your new playlist
Playlist description (optional)
Cancel
Create playlist
Sign In
Email address
Password
Forgot Password?
Create account
Login
or
Continue with Facebook
Continue with Google
Sign Up
Full Name
Email address
Confirm Email Address
Password
Login
Create account
or
Continue with Facebook
Continue with Google
Prev
Previous Chapter
38. Introducing Enterprise Hardware
Next
Next Chapter
39. Exploring the Future of Google
Part VI. Exploring Google Innovation
Add Highlight
No Comment
..................Content has been hidden....................
You can't read the all page of ebook, please click
here
login for view all page.
Day Mode
Cloud Mode
Night Mode
Reset