To achieve transparency across the ecosystem, we need to connect all entities that are part of it. This does not just pertain to retailers or manufacturers, but to everyone within the system; every member that composes it, from farm to fork, including the final member in this chain, the consumers.

Nowadays, there are a lot of companies in the process of adopting IoT and blockchain technologies. They have become aware that there are a variety of problems throughout the food chain, but each party focuses on their business results, not on the issues plaguing the entire chain.

Any solution that can solve this problem even partially will provide value to the entire food chain. However, it will still not solve every problem for all parties involved.

To implement an effective solution, let's review a set of needs based on market segmentation. Needs can change based on many aspects, such as company size, geography, and so on. Our goal here is to ensure that everyone sees the value of adopting IoT and blockchain technology and therefore becomes interested in participating in this kind of chain and its benefits. This will help us get the full set of data to provide end-to-end transparency across the food ecosystem.