Following standards and naming conventions described by open consortiums make our APIs much more usable and interoperable. Open Travel Alliance (OTA) and Open Geospatial Consortium (OGC) are two examples of these consortiums.

The community standardization principle suggests that API implementations should be designed using industry standard information components when they are available. The iCalendar for calendar invites and events, vCard for the name and address information, and Keyhole Markup Language (KML) for geospatial data are a few examples of those well-defined standards our API can make the best use of.