In this chapter you have seen how the structure of your web site has an impact on your rankings. And you have seen how to communicate and guide the search engines with the sitemap.xml and robots.txt file. In the robots.txt file there is a lot of extra information in the appendix and for basic use the information provided in this chapter is enough. We also covered:
- Using sections and categories, to create a structure by using the keywords you want to target, to make sure your site topic is clear.
- To create better usability for users and search engines make it clear to the users and search engine spider, what your site is about.
- Improve your menu structure for SEO by carefully structuring or restructuring your menus, again using your main keywords.
- Why a sitemap component is essential for search engines and how you can use the Xmap component. One of the best features of the sitemap component is that new pages and articles are included in the file automatically so it is a real "set and forget" system. The search engines make sure that the Search Engine Robots will pick up the new content on a regular basis.
- Submitting your sitemap to search engines and making sure it is correct and validated.
- Using the
robots.txtfile to guide Search Engine Robots to the correct URLs and allow or disallow access to your web site's file structure.
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