In this chapter we looked at the options and the best practices for creating and laying out content that will do well in the search engines.

The topics we looked at are content ideas, keywords to target, and the importance of structure of your content. We also talked about keyword placement, how to enhance your titles, and the use of headers and paragraphs. Finally, in the content creation section, we learned about the meta tag description and keywords, along with the importance of proper use of those fields.

I also showed you a simple example of how to make your page more scanable and visually appealing for your visitors by using images and bold paragraph headers. Remember, good content is the most important factor in ranking well, but you need to have all the aspects of SEO aligned to outperform your competitors